A data profile of the people who buy, follow and care about Syrian cuisine in United States — modelled from more than twelve digital signal sources. Syrian cuisine has an estimated audience of 881,213 people in United States.
The average Syrian cuisine fan in United States is 42.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Arab cuisine, Lebanese cuisine, Al Jazeera, with strongest over-indexing on Arab cuisine (74.45× the country average).
Demographically, the Syrian cuisine audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Syrian cuisine fan in United States is more female, around 42.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arab cuisine.
The key figures that characterise the Syrian cuisine profile in United States.
55.5% are female, 44.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.0 |
| Estimated audience size | 881,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Syrian cuisine audience comes from United States.
| Country | Share |
|---|---|
| Germany | 14.9% |
| Saudi Arabia | 8.2% |
| Egypt | 8.0% |
Where the Syrian cuisine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.97× | |
| 02 | Rhode Island | ~5K | 1.87× | |
| 03 | Pennsylvania | ~40K | 1.50× | |
| 04 | Michigan | ~30K | 1.48× | |
| 05 | Connecticut | ~10K | 1.48× | |
| 06 | New York | ~70K | 1.43× | |
| 07 | California | ~100K | 1.39× | |
| 08 | Massachusetts | ~20K | 1.39× | |
| 09 | New Jersey | ~30K | 1.32× | |
| 10 | Washington, District of Columbia | ~3K | 1.28× | |
| 11 | Maryland | ~20K | 1.21× | |
| 12 | Illinois | ~40K | 1.20× | |
| 13 | Washington | ~20K | 1.17× | |
| 14 | Virginia | ~20K | 1.14× | |
| 15 | Maine | ~3K | 1.07× | |
| 16 | Kentucky | ~10K | 1.05× | |
| 17 | Nebraska | ~5K | 1.05× | |
| 18 | Vermont | ~2K | 1.03× | |
| 19 | Ohio | ~30K | 1.01× | |
| 20 | Colorado | ~10K | 1.01× | |
| 21 | Texas | ~70K | 0.99× | |
| 22 | Alaska | ~2K | 0.98× | |
| 23 | Florida | ~60K | 0.96× | |
| 24 | North Dakota | ~2K | 0.96× | |
| 25 | Missouri | ~10K | 0.95× | |
| 26 | Montana | ~2K | 0.95× | |
| 27 | South Dakota | ~2K | 0.95× | |
| 28 | Georgia | ~30K | 0.94× | |
| 29 | New Hampshire | ~3K | 0.94× | |
| 30 | Indiana | ~20K | 0.93× | |
| 31 | West Virginia | ~4K | 0.93× | |
| 32 | Arizona | ~20K | 0.92× | |
| 33 | Delaware | ~2K | 0.91× | |
| 34 | Idaho | ~4K | 0.90× | |
| 35 | Hawaii | ~3K | 0.89× | |
| 36 | Iowa | ~6K | 0.88× | |
| 37 | Oklahoma | ~8K | 0.87× | |
| 38 | Kansas | ~6K | 0.87× | |
| 39 | Nevada | ~7K | 0.86× | |
| 40 | Utah | ~7K | 0.86× | |
| 41 | Minnesota | ~10K | 0.85× | |
| 42 | Mississippi | ~6K | 0.85× | |
| 43 | New Mexico | ~4K | 0.85× | |
| 44 | North Carolina | ~20K | 0.83× | |
| 45 | South Carolina | ~10K | 0.83× | |
| 46 | Arkansas | ~6K | 0.83× | |
| 47 | Wisconsin | ~10K | 0.82× | |
| 48 | Louisiana | ~9K | 0.80× | |
| 49 | Tennessee | ~10K | 0.78× | |
| 50 | Alabama | ~9K | 0.75× |
The strongest cross-interests of the Syrian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Arabiya | Movies & TV | 79.69× | ||
| 02 | Arab cuisine | Food & Beverages | 74.45× | ||
| 03 | Lebanese cuisine | Food & Beverages | 52.96× | ||
| 04 | Al Jazeera | Movies & TV | 48.75× | ||
| 05 | Carrefour | Shopping | 37.31× | ||
| 06 | Arabic coffee | Food & Beverages | 31.12× | ||
| 07 | God in Islam | Politics & Society | 25.42× | ||
| 08 | Mohamed Salah | Sports | 20.21× | ||
| 09 | Robert Lewandowski | Sports | 20.00× | ||
| 10 | Bahrain | Travel & Leisure | 17.56× | ||
| 11 | Turkish cuisine | Food & Beverages | 15.81× | ||
| 12 | Ligue 1 | Sports | 11.74× | ||
| 13 | Lebanon | Travel & Leisure | 8.62× | ||
| 14 | Residential area | Home & Garden | 6.46× | ||
| 15 | Street food | Food & Beverages | 4.97× | ||
| 16 | Hypermarket | Shopping | 4.83× | ||
| 17 | Bath and Bodyworks | Shopping | 4.07× | ||
| 18 | Microwave oven | Home & Garden | 3.83× | ||
| 19 | Discount stores | Shopping | 3.18× | ||
| 20 | Trader Joe's | Shopping | 2.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.58× | |
| Convenience Orientation | PREMIUM | 2.19× | |
| Indulgence | JOY | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| DIY Mentality | THRILL | 0.88× | |
| Creativity | OPEN | 0.90× |
Syrian cuisine has an estimated audience of 881,213 people in United States, concentrated in California and Texas.
55.5% of Syrian cuisine fans are female, 44.5% are male, with an average age of 42.0 years.
Syrian cuisine fans show strongest brand affinity for Arab cuisine (74.45×), Lebanese cuisine (52.96×), and Al Jazeera (48.75×) over the country average.
Syrian cuisine fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Syrian cuisine itself, the audience over-indexes on Lebanese cuisine (52.96×), Al Jazeera (48.75×), Arabic coffee (31.12×), and Al Arabiya (79.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Syrian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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