Rascasse Audience Intelligence

W for Woman Audience in United States

A data profile of the people who buy, follow and care about W for Woman in United States — modelled from more than twelve digital signal sources. W for Woman has an estimated audience of 185,538 people in United States.

#2075among Website / Newspaper / Magazine in United States#913in Shopping

The average W for Woman fan in United States is 28.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New Jersey.

Top brand affinities include Flipkart, Shah Rukh Khan, Deepika Padukone, with strongest over-indexing on Flipkart (60.99× the country average).

Demographically, the W for Woman audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical W for Woman fan in United States is more female, around 28.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Flipkart.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the W for Woman profile in United States.

Audience size
186K
in United States
Gender
80.7%♀
19.3% male
Age
28.3
average years
Country rank
#60694
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of W for Woman

80.7% are female, 19.3% are male, average age 28.3.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for W for Woman audience in United States
MetricValue
Female80.7%
Male19.3%
Average age28.3
Estimated audience size185,538
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the W for Woman audience in United States
Age bracketShare%
16-1952%
20-2921%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

12.3%

of the worldwide W for Woman audience comes from United States.

Worldwide audience distribution share by country for W for Woman
CountryShare
India79.3%
United States12.3%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the W for Woman audience in United States is strongest.

Fig. 05

Top regions by affinity

W for Woman fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~9K1.95×
02Washington~6K1.71×
03Texas~30K1.64×
04North Carolina~7K1.32×
05Massachusetts~4K1.21×
06Virginia~5K1.20×
07Delaware<1K1.20×
08North Dakota<1K1.15×
09California~20K1.13×
10Georgia~6K1.13×
11South Dakota<1K1.12×
12Vermont<1K1.08×
13Montana<1K1.07×
14Rhode Island<1K1.05×
15New Hampshire<1K1.04×
16West Virginia<1K1.03×
17Hawaii<1K1.01×
18Maine<1K1.01×
19Idaho<1K1.00×
20Illinois~6K0.99×
21Arizona~4K0.99×
22Washington, District of Columbia<1K0.99×
23Alaska<1K0.99×
24Arkansas~2K0.98×
25Mississippi~2K0.98×
26Nebraska<1K0.98×
27New Mexico<1K0.98×
28Maryland~3K0.97×
29Iowa~1K0.97×
30Kansas~1K0.95×
31Pennsylvania~6K0.94×
32Connecticut~2K0.94×
33Oklahoma~2K0.91×
34Nevada~2K0.91×
35Utah~2K0.91×
36Michigan~4K0.90×
37Louisiana~2K0.90×
38Kentucky~2K0.90×
39South Carolina~2K0.89×
40Alabama~2K0.89×
41Oregon~2K0.88×
42Ohio~5K0.87×
43Missouri~3K0.86×
44Wisconsin~2K0.86×
45Minnesota~2K0.86×
46Tennessee~3K0.85×
47Indiana~3K0.85×
48Colorado~2K0.85×
49New York~8K0.74×
50Florida~9K0.68×
Fig. 06

Affinity by region

Affinity by region — W for Woman, United States
0.68×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the W for Woman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for W for Woman audience
#·InterestCategoryAffinity×
01Katrina KaifMovies & TV111.54×
02Deepika PadukoneMovies & TV96.96×
03Shah Rukh KhanMovies & TV88.33×
04Islamic bankingBusiness & Career73.79×
05Alia BhattMovies & TV62.52×
06FlipkartShopping60.99×
07Cash on deliveryBusiness & Career51.07×
08Salman KhanMovies & TV39.68×
09Pre-engagement ringFashion & Accessoires36.10×
10NDTVMovies & TV35.66×
11Sri LankaTravel & Leisure24.22×
12NikonTechnology & Electronics16.48×
13David's BridalFashion & Accessoires16.22×
14Indian Premier LeagueSports16.04×
15Priyanka ChopraMovies & TV15.07×
16Bath & Body WorksShopping12.37×
17EarringFashion & Accessoires8.34×
18Wedding ringFashion & Accessoires7.93×
19Best BuyShopping6.66×
20Hair ExtensionsBeauty & Wellness6.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the W for Woman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by W for Woman audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.40×
Quality AwarenessPREMIUM3.16×
Luxury OrientationPREMIUM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by W for Woman audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Convenience OrientationPREMIUM0.76×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does W for Woman have in United States?

W for Woman has an estimated audience of 185,538 people in United States, concentrated in Texas and California.

02

What is the gender split and age of W for Woman fans?

80.7% of W for Woman fans are female, 19.3% are male, with an average age of 28.3 years.

03

Which brands do W for Woman fans like most?

W for Woman fans show strongest brand affinity for Flipkart (60.99×), Shah Rukh Khan (88.33×), and Deepika Padukone (96.96×) over the country average.

04

Where do W for Woman fans live in United States?

W for Woman fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and New Jersey (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do W for Woman fans also like?

Beyond W for Woman itself, the audience over-indexes on Shah Rukh Khan (88.33×), Deepika Padukone (96.96×), Katrina Kaif (111.54×), and Cash on delivery (51.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See W for Woman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for W for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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