Dupatta Audience in United States

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Dupatta has an estimated audience of 1,263,300 people in United States. 63.4% are female, 36.6% are male, average age 28.8. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, UK garage, Mathcore, Product design, Google Home.

The average Dupatta fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, UK garage, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dupatta audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Dupatta fans

Demographic split for Dupatta audience in United States
MetricValue
Female63.4%
Male36.6%
Average age28.8
Estimated audience size1,263,300

Audience persona

The typical Dupatta fan in United States is more female, around 28.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dupatta in United States
RegionReachAffinity
California204,9351.48×
New York129,4321.83×
Texas126,1821.16×
Florida78,5050.92×
Illinois59,0571.4×
New Jersey54,5511.7×
Pennsylvania49,8661.17×
Georgia47,6261.22×
Virginia46,5971.51×
North Carolina43,6071.15×
Michigan41,3611.25×
Massachusetts39,4011.58×
Washington38,3281.51×
Ohio38,2560.98×
Maryland31,2881.44×
Tennessee22,1400.87×
Indiana21,5860.94×
Minnesota19,4891.08×
Colorado18,7100.94×
Arizona18,6890.72×
Missouri18,6100.91×
Oregon17,9471.24×
Wisconsin17,1550.9×
Connecticut15,1321.19×
Louisiana13,5190.83×
South Carolina13,4670.71×
Kentucky12,8110.81×
Oklahoma10,9920.78×
Alabama9,7370.55×
Iowa9,5610.92×
Nevada9,5290.78×
Utah9,3510.83×
Washington, District of Columbia8,5792.26×
Kansas8,2940.83×
Arkansas7,4930.72×
Mississippi4,9940.48×
Hawaii4,6880.86×
New Hampshire4,6050.93×
Nebraska4,4360.7×
New Mexico4,2650.67×
Idaho4,2300.67×
Rhode Island4,0091×
West Virginia3,8480.65×
Delaware3,7861.09×
Maine3,5700.79×
Montana2,3110.66×
Vermont2,2941.03×
Alaska1,9200.71×
South Dakota1,6520.57×
North Dakota1,3020.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dupatta audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
UK garage13.71×Music & Radio
Mathcore18.06×Music & Radio
Product design3.91×Business & Career
Google Home11.63×Technology & Electronics
Natural rubber3.6×Cars & Mobility
Isometric exercise13.63×Sports
Stamp collecting6.03×Home & Garden
The Historian16.48×Literature
Staycation2.98×Home & Garden
Jesse Plemons3.11×Movies & TV
Fairy godmother6.62×Literature
Cachorro4.78×Pets & Animals
Hamden, Connecticut16.39×Travel & Leisure
Mothercare2.76×Kids & Family
Electrolyte4×Health
9NEWS (KUSA)4.09×Movies & TV
Home equity1.61×Home & Garden
JDSU2.37×Business & Career
Eurail16.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dupatta audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Pet OwnershipJOY2.25
Design AffinityPREMIUM2.11
LGBTQ+ IdentityOPEN1.77
Quality AwarenessPREMIUM1.71
SustainabilityBALANCE1.66

Worldwide distribution

Worldwide audience distribution share by country for Dupatta
CountryShare
India32.0%
United States12.1%
Pakistan5.5%

See Dupatta audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Dupatta have in United States?

Dupatta has an estimated audience of 1,263,300 people in United States, concentrated in California and New York.

What is the gender split and age of Dupatta fans?

63.4% of Dupatta fans are female, 36.6% are male, with an average age of 28.8 years.

Which brands do Dupatta fans like most?

Dupatta fans show strongest brand affinity for Keene, New Hampshire (675×), UK garage (13.71×), and Mathcore (18.06×) over the country average.

Where do Dupatta fans live in United States?

Dupatta fans in United States are most concentrated in California (reach 204,935), New York (reach 129,432), and Texas (reach 126,182). These three regions account for the largest share of the active audience.

What other brands do Dupatta fans also like?

Beyond Dupatta itself, the audience over-indexes on UK garage (13.71×), Mathcore (18.06×), Product design (3.91×), and Google Home (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dupatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.