Rascasse Audience Intelligence

Dupatta Audience in United States

A data profile of the people who buy, follow and care about Dupatta in United States — modelled from more than twelve digital signal sources. Dupatta has an estimated audience of 1,263,300 people in United States.

#7883among Topic in United States#850in Fashion & Accessoires

The average Dupatta fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair Extensions, Clothing, Astro (Malaysian satellite television), with strongest over-indexing on Hair Extensions (6.56× the country average).

Demographically, the Dupatta audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dupatta fan in United States is more female, around 28.8 years old, with strong Pet Ownership tendencies and a notable affinity for Hair Extensions.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dupatta profile in United States.

Audience size
1.3M
in United States
Gender
63.4%♀
36.6% male
Age
28.8
average years
Country rank
#20105
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dupatta fans

63.4% are female, 36.6% are male, average age 28.8.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Dupatta audience in United States
MetricValue
Female63.4%
Male36.6%
Average age28.8
Estimated audience size1,263,300
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Dupatta audience in United States
Age bracketShare%
16-1948%
20-2924%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Dupatta audience comes from United States.

Worldwide audience distribution share by country for Dupatta
CountryShare
India32.0%
United States12.1%
Pakistan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dupatta audience in United States is strongest.

Fig. 05

Top regions by affinity

Dupatta fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.85×
02New York~100K1.67×
03New Jersey~50K1.53×
04Massachusetts~40K1.52×
05California~200K1.43×
06Washington~40K1.41×
07Maryland~30K1.38×
08Virginia~40K1.36×
09Illinois~50K1.28×
10Connecticut~20K1.20×
11Georgia~50K1.19×
12Oregon~20K1.15×
13Texas~100K1.13×
14Pennsylvania~50K1.12×
15Michigan~40K1.12×
16North Carolina~40K1.07×
17Minnesota~20K1.07×
18Delaware~4K1.06×
19Vermont~2K1.04×
20Rhode Island~4K1.02×
21Louisiana~20K1.00×
22New Hampshire~5K0.97×
23Alaska~3K0.97×
24Ohio~40K0.95×
25Maine~4K0.95×
26Missouri~20K0.93×
27Indiana~20K0.92×
28Iowa~10K0.92×
29Hawaii~5K0.92×
30Colorado~20K0.91×
31Wisconsin~20K0.91×
32Kansas~9K0.90×
33Florida~80K0.88×
34Utah~10K0.88×
35Tennessee~20K0.87×
36Nebraska~6K0.87×
37Montana~3K0.87×
38South Dakota~3K0.87×
39North Dakota~2K0.87×
40Kentucky~10K0.86×
41Oklahoma~10K0.86×
42Arkansas~9K0.85×
43West Virginia~5K0.85×
44Idaho~5K0.84×
45Nevada~10K0.82×
46Arizona~20K0.81×
47New Mexico~5K0.81×
48South Carolina~10K0.79×
49Mississippi~8K0.78×
50Alabama~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Dupatta, United States
0.76×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dupatta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dupatta audience
#·InterestCategoryAffinity×
01Astro (Malaysian satellite television)Movies & TV20.00×
02Nanny McPheeMovies & TV20.00×
03Cash on deliveryBusiness & Career16.15×
04International educationBusiness & Career10.65×
05Vintage BooksLiterature10.00×
06MalaysiaTravel & Leisure9.16×
07Chat roomInternet & Social Media9.09×
08HinduismPolitics & Society7.52×
09Dungeons & DragonsGames7.04×
10Ready-to-wearFashion & Accessoires6.68×
11Hair ExtensionsBeauty & Wellness6.56×
12Designer clothingFashion & Accessoires5.89×
13Motivational speakingBusiness & Career4.62×
14Art exhibitionArts & Culture4.20×
15DiaryKids & Family3.88×
16Academic degreeBusiness & Career3.42×
17ClothingFashion & Accessoires2.64×
18CosmeticsBeauty & Wellness2.27×
19Consumer electronicsTechnology & Electronics1.70×
20Online shoppingShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dupatta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dupatta audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.83×
Design AffinityPREMIUM2.50×
Luxury OrientationPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dupatta audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.86×
Early Adopter MentalityPOWER0.90×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dupatta have in United States?

Dupatta has an estimated audience of 1,263,300 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dupatta fans?

63.4% of Dupatta fans are female, 36.6% are male, with an average age of 28.8 years.

03

Which brands do Dupatta fans like most?

Dupatta fans show strongest brand affinity for Hair Extensions (6.56×), Clothing (2.64×), and Astro (Malaysian satellite television) (20×) over the country average.

04

Where do Dupatta fans live in United States?

Dupatta fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dupatta fans also like?

Beyond Dupatta itself, the audience over-indexes on Clothing (2.64×), Astro (Malaysian satellite television) (20×), Chat room (9.09×), and Designer clothing (5.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dupatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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