A data profile of the people who buy, follow and care about Dupatta in India — modelled from more than twelve digital signal sources. Dupatta has an estimated audience of 3,358,056 people in India.
Dupatta has an estimated audience of 3,358,056 people in India. 66.0% are female, 34.0% are male, average age 32.0. Top brand affinities: Designer clothing, Handmade jewelry, Art jewelry, Anti-aging cream, Eyelash extensions.
Top brand affinities include Designer clothing, Handmade jewelry, Art jewelry, with strongest over-indexing on Designer clothing (3.18× the country average).
Demographically, the Dupatta audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Dupatta fan in India is more female, around 32.0 years old, with strong Design Affinity tendencies and a notable affinity for Designer clothing.
The key figures that characterise the Dupatta profile in India.
66.0% are female, 34.0% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 32.0 |
| Estimated audience size | 3,358,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Dupatta audience comes from India.
| Country | Share |
|---|---|
| India | 32.0% |
| United States | 12.1% |
| Pakistan | 5.5% |
The strongest cross-interests of the Dupatta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 9.78× | ||
| 02 | CC cream | Beauty & Wellness | 5.64× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 5.08× | ||
| 04 | Lip gloss | Beauty & Wellness | 4.80× | ||
| 05 | Face powder | Beauty & Wellness | 4.71× | ||
| 06 | Art jewelry | Fashion & Accessoires | 4.35× | ||
| 07 | Eye liner | Beauty & Wellness | 4.29× | ||
| 08 | Eye shadow | Beauty & Wellness | 4.21× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 4.03× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 3.74× | ||
| 11 | BB cream | Beauty & Wellness | 3.35× | ||
| 12 | Designer clothing | Fashion & Accessoires | 3.18× | ||
| 13 | Business class | Travel & Leisure | 2.45× | ||
| 14 | True Detective | Movies & TV | 2.44× | ||
| 15 | Skin care | Beauty & Wellness | 2.32× | ||
| 16 | Wedding Planners | Kids & Family | 2.09× | ||
| 17 | Tradition | Politics & Society | 2.06× | ||
| 18 | Personal care | Health | 1.83× | ||
| 19 | Hair care | Beauty & Wellness | 1.82× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.20× | |
| Tradition | CONSERVATISM | 2.06× | |
| Price Sensitivity | PREMIUM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.75× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dupatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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