Rascasse Audience Intelligence

Dupatta Audience in Germany

A data profile of the people who buy, follow and care about Dupatta in Germany — modelled from more than twelve digital signal sources. Dupatta has an estimated audience of 261,729 people in Germany.

#6591among Topic in Germany#875in Fashion & Accessoires

The average Dupatta fan in Germany is 29.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vintage Books, Astro (Malaysian satellite television), Do it yourself (DIY), with strongest over-indexing on Vintage Books (20.82× the country average).

Demographically, the Dupatta audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dupatta fan in Germany is balanced, around 29.5 years old, with strong Design Affinity tendencies and a notable affinity for Vintage Books.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dupatta profile in Germany.

Audience size
262K
in Germany
Gender
51.1%♀
48.9% male
Age
29.5
average years
Country rank
#19069
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dupatta fans

51.1% are female, 48.9% are male, average age 29.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Dupatta audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age29.5
Estimated audience size261,729
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Dupatta audience in Germany
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Dupatta audience comes from Germany.

Worldwide audience distribution share by country for Dupatta
CountryShare
India32.0%
United States12.1%
Pakistan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dupatta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dupatta fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.64×
02Hessen~30K1.42×
03Hamburg~7K1.22×
04Bremen~3K1.17×
05Nordrhein-Westfalen~60K1.09×
06Bayern~40K1.01×
07Baden-Württemberg~40K1.00×
08Rheinland-Pfalz~10K0.99×
09Saarland~3K0.97×
10Sachsen~10K0.91×
11Brandenburg~7K0.89×
12Thüringen~6K0.88×
13Mecklenburg-Vorpommern~4K0.88×
14Niedersachsen~20K0.87×
15Schleswig-Holstein~8K0.87×
16Sachsen-Anhalt~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Dupatta, Germany
0.86×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dupatta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dupatta audience
#·InterestCategoryAffinity×
01Vintage BooksLiterature20.82×
02Astro (Malaysian satellite television)Movies & TV20.00×
03TVBMovies & TV20.00×
04FIFA Club World CupSports9.13×
05Isabel MarantFashion & Accessoires5.44×
06PandoraFashion & Accessoires5.01×
07Sewing machineHome & Garden4.16×
08NintendoGames4.10×
09Artificial nailsBeauty & Wellness3.82×
10EtsyFashion & Accessoires3.55×
11Designer clothingFashion & Accessoires3.37×
12Handmade jewelryFashion & Accessoires3.36×
13SkyscannerTravel & Leisure3.25×
14UniqloShopping2.92×
15Do it yourself (DIY)Home & Garden2.79×
16RyanairTravel & Leisure2.73×
17Local foodFood & Beverages2.64×
18PinterestInternet & Social Media1.97×
19Home improvementHome & Garden1.78×
20IKEAHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dupatta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dupatta audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.00×
TravellingTHRILL1.82×
Risk AppetiteTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dupatta audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.80×
PatriotismCONSERVATISM0.84×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dupatta have in Germany?

Dupatta has an estimated audience of 261,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dupatta fans?

51.1% of Dupatta fans are female, 48.9% are male, with an average age of 29.5 years.

03

Which brands do Dupatta fans like most?

Dupatta fans show strongest brand affinity for Vintage Books (20.82×), Astro (Malaysian satellite television) (20×), and Do it yourself (DIY) (2.79×) over the country average.

04

Where do Dupatta fans live in Germany?

Dupatta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dupatta fans also like?

Beyond Dupatta itself, the audience over-indexes on Astro (Malaysian satellite television) (20×), Do it yourself (DIY) (2.79×), TVB (20×), and Ryanair (2.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Dupatta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dupatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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