Dupatta Audience in Germany
Dupatta has an estimated audience of 261,729 people in Germany. 51.1% are female, 48.9% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Do it yourself (DIY), Astro (Malaysian satellite television), Vintage Books, Non-fiction books.
The average Dupatta fan in Germany is 29.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Do it yourself (DIY), Astro (Malaysian satellite television), with strongest over-indexing on Livemusic (5.42× the country average). Demographically, the Dupatta audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dupatta fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 29.5 |
| Estimated audience size | 261,729 |
Audience persona
The typical Dupatta fan in Germany is balanced, around 29.5 years old, with strong Design Affinity tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,273 | 1.14× |
| Bayern | 42,514 | 1.01× |
| Baden-Württemberg | 36,020 | 1.01× |
| Hessen | 31,200 | 1.56× |
| Berlin | 22,343 | 1.91× |
| Niedersachsen | 20,523 | 0.81× |
| Rheinland-Pfalz | 12,908 | 0.98× |
| Sachsen | 10,461 | 0.81× |
| Hamburg | 8,344 | 1.41× |
| Brandenburg | 6,252 | 0.77× |
| Schleswig-Holstein | 5,202 | 0.55× |
| Sachsen-Anhalt | 3,571 | 0.53× |
| Bremen | 3,518 | 1.57× |
| Thüringen | 3,132 | 0.47× |
| Saarland | 2,891 | 0.9× |
| Mecklenburg-Vorpommern | 2,792 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 5.42× | Music & Radio |
| Do it yourself (DIY) | 3.18× | Home & Garden |
| Astro (Malaysian satellite television) | 20× | Movies & TV |
| Vintage Books | 19.68× | Literature |
| Non-fiction books | 6.7× | Literature |
| TVB | 20× | Movies & TV |
| Sewing machine | 5.23× | Home & Garden |
| Property finder | 4.47× | Home & Garden |
| FIFA Club World Cup | 8.2× | Sports |
| Etsy | 3.61× | Fashion & Accessoires |
| Natural foods | 4.47× | Food & Beverages |
| Ryanair | 2.6× | Travel & Leisure |
| Modern architecture | 3.53× | Arts & Culture |
| Handmade jewelry | 4.16× | Fashion & Accessoires |
| Batman | 2.54× | Movies & TV |
| 2.19× | Internet & Social Media | |
| Bath bomb | 20× | Home & Garden |
| Local food | 2.98× | Food & Beverages |
| Sewing | 3.16× | Home & Garden |
| Art exhibition | 3.51× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.87 |
| DIY Mentality | THRILL | 1.72 |
| Travelling | THRILL | 1.66 |
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.63 |
| LGBTQ+ Identity | OPEN | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 32.0% |
| United States | 12.1% |
| Pakistan | 5.5% |
See Dupatta audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dupatta have in Germany?
Dupatta has an estimated audience of 261,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dupatta fans?
51.1% of Dupatta fans are female, 48.9% are male, with an average age of 29.5 years.
Which brands do Dupatta fans like most?
Dupatta fans show strongest brand affinity for Livemusic (5.42×), Do it yourself (DIY) (3.18×), and Astro (Malaysian satellite television) (20×) over the country average.
Where do Dupatta fans live in Germany?
Dupatta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,273), Bayern (reach 42,514), and Baden-Württemberg (reach 36,020). These three regions account for the largest share of the active audience.
What other brands do Dupatta fans also like?
Beyond Dupatta itself, the audience over-indexes on Do it yourself (DIY) (3.18×), Astro (Malaysian satellite television) (20×), Vintage Books (19.68×), and Non-fiction books (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dupatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.