Rascasse Audience Intelligence

Lehenga Audience in United States

A data profile of the people who buy, follow and care about Lehenga in United States — modelled from more than twelve digital signal sources. Lehenga has an estimated audience of 1,440,400 people in United States.

#7433among Topic in United States#801in Fashion & Accessoires

The average Lehenga fan in United States is 29.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include International education, Clothing, Astro (Malaysian satellite television), with strongest over-indexing on International education (22.37× the country average).

Demographically, the Lehenga audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lehenga fan in United States is more female, around 29.6 years old, with strong Pet Ownership tendencies and a notable affinity for International education.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lehenga profile in United States.

Audience size
1.4M
in United States
Gender
72.4%♀
27.6% male
Age
29.6
average years
Country rank
#18301
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lehenga fans

72.4% are female, 27.6% are male, average age 29.6.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Lehenga audience in United States
MetricValue
Female72.4%
Male27.6%
Average age29.6
Estimated audience size1,440,400
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Lehenga audience in United States
Age bracketShare%
16-1943%
20-2927%
30-3916%
40-4910%
50+4%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Lehenga audience comes from United States.

Worldwide audience distribution share by country for Lehenga
CountryShare
India43.0%
United States11.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lehenga audience in United States is strongest.

Fig. 05

Top regions by affinity

Lehenga fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.45×
02Washington, District of Columbia~9K2.13×
03New Jersey~80K2.10×
04California~300K1.86×
05Virginia~60K1.68×
06Massachusetts~50K1.66×
07Washington~50K1.62×
08Maryland~40K1.53×
09Illinois~70K1.52×
10Texas~200K1.51×
11Connecticut~20K1.50×
12Georgia~60K1.40×
13Pennsylvania~70K1.35×
14North Carolina~50K1.13×
15Michigan~40K1.13×
16Delaware~4K1.09×
17Minnesota~20K0.97×
18Florida~90K0.95×
19Ohio~40K0.95×
20Rhode Island~4K0.95×
21Oregon~20K0.94×
22New Hampshire~5K0.94×
23Indiana~20K0.93×
24Colorado~20K0.92×
25Alaska~3K0.89×
26Arizona~30K0.87×
27Vermont~2K0.87×
28Missouri~20K0.86×
29Kansas~10K0.85×
30Wisconsin~20K0.81×
31Montana~3K0.81×
32Kentucky~10K0.79×
33Tennessee~20K0.78×
34North Dakota~2K0.78×
35Iowa~9K0.77×
36Louisiana~10K0.76×
37Hawaii~5K0.76×
38Oklahoma~10K0.75×
39Utah~10K0.75×
40Maine~4K0.75×
41South Dakota~2K0.75×
42Nevada~10K0.74×
43Arkansas~9K0.74×
44Nebraska~5K0.72×
45West Virginia~5K0.72×
46South Carolina~20K0.71×
47Idaho~5K0.69×
48New Mexico~5K0.66×
49Alabama~10K0.64×
50Mississippi~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Lehenga, United States
0.64×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lehenga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lehenga audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure30.95×
02International educationBusiness & Career22.37×
03Astro (Malaysian satellite television)Movies & TV20.00×
04Nanny McPheeMovies & TV20.00×
05Cash on deliveryBusiness & Career16.58×
06MalaysiaTravel & Leisure8.58×
07Dungeons & DragonsGames8.23×
08HinduismPolitics & Society7.64×
09Formal wearFashion & Accessoires7.03×
10Ready-to-wearFashion & Accessoires6.35×
11Rick and MortyMovies & TV6.33×
12Designer clothingFashion & Accessoires5.71×
13Standup paddleboardingSports5.57×
14Vintage clothingFashion & Accessoires3.25×
15SupermanMovies & TV2.60×
16ClothingFashion & Accessoires2.56×
17Do it yourself (DIY)Home & Garden2.50×
18CosmeticsBeauty & Wellness2.22×
19Consumer electronicsTechnology & Electronics1.89×
20Online shoppingShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lehenga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lehenga audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.73×
PatriotismCONSERVATISM2.73×
Design AffinityPREMIUM2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lehenga audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
Family OrientationCONSERVATISM0.86×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lehenga have in United States?

Lehenga has an estimated audience of 1,440,400 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lehenga fans?

72.4% of Lehenga fans are female, 27.6% are male, with an average age of 29.6 years.

03

Which brands do Lehenga fans like most?

Lehenga fans show strongest brand affinity for International education (22.37×), Clothing (2.56×), and Astro (Malaysian satellite television) (20×) over the country average.

04

Where do Lehenga fans live in United States?

Lehenga fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lehenga fans also like?

Beyond Lehenga itself, the audience over-indexes on Clothing (2.56×), Astro (Malaysian satellite television) (20×), Superman (2.6×), and Designer clothing (5.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Lehenga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lehenga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →