Lehenga Audience in United States

Lehenga has an estimated audience of 1,440,400 people in United States. 72.4% are female, 27.6% are male, average age 29.6. Top regions: California, New York, Texas. Top brand affinities: Moto Guzzi, Enterprise Rent-A-Car, Patek Philippe, Stussy, Indeed.com.

The average Lehenga fan in United States is 29.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Moto Guzzi, Enterprise Rent-A-Car, Patek Philippe, with strongest over-indexing on Moto Guzzi (62.5× the country average). Demographically, the Lehenga audience skews more female with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Lehenga fans

Demographic split for Lehenga audience in United States
MetricValue
Female72.4%
Male27.6%
Average age29.6
Estimated audience size1,440,400

Audience persona

The typical Lehenga fan in United States is more female, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Lehenga in United States
RegionReachAffinity
California306,8611.94×
New York210,5422.62×
Texas200,5971.62×
Florida98,2821.01×
New Jersey81,4572.22×
Illinois76,5421.6×
Pennsylvania67,3621.39×
Georgia63,1931.42×
Virginia59,5551.7×
North Carolina49,9011.15×
Massachusetts48,4431.71×
Washington48,0901.66×
Michigan44,9931.19×
Ohio42,3840.96×
Maryland38,7861.57×
Arizona25,2750.86×
Indiana23,5930.9×
Connecticut22,7201.57×
Tennessee22,1560.77×
Colorado21,4470.94×
Minnesota20,1860.98×
Missouri19,1550.82×
Wisconsin16,9610.78×
Oregon15,5520.94×
South Carolina15,1730.7×
Kentucky12,1830.67×
Louisiana11,8820.64×
Alabama11,6460.58×
Oklahoma10,9950.69×
Nevada9,7620.7×
Washington, District of Columbia9,6982.24×
Utah9,3790.73×
Kansas8,7730.77×
Arkansas7,9410.67×
Iowa7,2720.61×
Mississippi5,7080.48×
New Hampshire5,0270.89×
Rhode Island4,3600.95×
Nebraska4,3330.6×
Delaware4,3211.09×
Idaho3,9810.55×
Hawaii3,7700.61×
New Mexico3,6360.5×
West Virginia3,3970.51×
Maine2,8180.55×
Alaska1,9320.63×
Montana1,7160.43×
Vermont1,6580.66×
North Dakota1,3740.46×
South Dakota1,3170.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lehenga audience
BrandAffinityCategory
Moto Guzzi62.5×Cars & Mobility
Enterprise Rent-A-Car7.8×Cars & Mobility
Patek Philippe14.26×Fashion & Accessoires
Stussy12.22×Fashion & Accessoires
Indeed.com4.12×Business & Career
Rip Curl22.87×Fashion & Accessoires
Astro (Malaysian satellite television)20×Movies & TV
Superman2.51×Movies & TV
Do it yourself (DIY)3.11×Home & Garden
Adriana Lima14.79×Fashion & Accessoires
Designer clothing6×Fashion & Accessoires
Standup paddleboarding7.99×Sports
Bundesliga10.75×Sports
Google Maps3.09×Internet & Social Media
Premier League5.39×Sports
Dungeons & Dragons7.75×Games
Jollibee7.23×Food & Beverages
Streetwear3.42×Fashion & Accessoires
Toyota Supra9.76×Cars & Mobility
International education10.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lehenga audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.88
Luxury OrientationPREMIUM2.13
Pet OwnershipJOY1.99
Design AffinityPREMIUM1.97
DIY MentalityTHRILL1.62
Community OrientationOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Lehenga
CountryShare
India43.0%
United States11.3%
United Kingdom3.6%

See Lehenga audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lehenga have in United States?

Lehenga has an estimated audience of 1,440,400 people in United States, concentrated in California and New York.

What is the gender split and age of Lehenga fans?

72.4% of Lehenga fans are female, 27.6% are male, with an average age of 29.6 years.

Which brands do Lehenga fans like most?

Lehenga fans show strongest brand affinity for Moto Guzzi (62.5×), Enterprise Rent-A-Car (7.8×), and Patek Philippe (14.26×) over the country average.

Where do Lehenga fans live in United States?

Lehenga fans in United States are most concentrated in California (reach 306,861), New York (reach 210,542), and Texas (reach 200,597). These three regions account for the largest share of the active audience.

What other brands do Lehenga fans also like?

Beyond Lehenga itself, the audience over-indexes on Enterprise Rent-A-Car (7.8×), Patek Philippe (14.26×), Stussy (12.22×), and Indeed.com (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lehenga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.