A data profile of the people who buy, follow and care about Lehenga in India — modelled from more than twelve digital signal sources. Lehenga has an estimated audience of 5,492,416 people in India.
Lehenga has an estimated audience of 5,492,416 people in India. 69.8% are female, 30.2% are male, average age 32.1. Top brand affinities: Handmade jewelry, Designer clothing, Art jewelry, Do it yourself (DIY), Wedding Planners.
Top brand affinities include Handmade jewelry, Designer clothing, Art jewelry, with strongest over-indexing on Handmade jewelry (3.1× the country average).
Demographically, the Lehenga audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Lehenga fan in India is more female, around 32.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Lehenga profile in India.
69.8% are female, 30.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 32.1 |
| Estimated audience size | 5,492,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Lehenga audience comes from India.
| Country | Share |
|---|---|
| India | 43.0% |
| United States | 11.3% |
| United Kingdom | 3.6% |
The strongest cross-interests of the Lehenga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 3.50× | ||
| 02 | Art jewelry | Fashion & Accessoires | 3.42× | ||
| 03 | Handmade jewelry | Fashion & Accessoires | 3.10× | ||
| 04 | Lipstick | Beauty & Wellness | 2.80× | ||
| 05 | Sunscreen | Beauty & Wellness | 2.66× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 2.47× | ||
| 07 | Moisturizer | Home & Garden | 2.46× | ||
| 08 | Wedding Planners | Kids & Family | 2.45× | ||
| 09 | Designer clothing | Fashion & Accessoires | 2.44× | ||
| 10 | Art exhibition | Arts & Culture | 2.38× | ||
| 11 | Skirt | Fashion & Accessoires | 2.04× | ||
| 12 | Skin care | Beauty & Wellness | 1.88× | ||
| 13 | Embroidery | Home & Garden | 1.88× | ||
| 14 | Online food ordering | Food & Beverages | 1.79× | ||
| 15 | Business class | Travel & Leisure | 1.73× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.71× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.68× | ||
| 18 | Trousers | Fashion & Accessoires | 1.68× | ||
| 19 | Stranger Things | Movies & TV | 1.65× | ||
| 20 | Vegetable | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.96× | |
| Design Affinity | PREMIUM | 1.90× | |
| Luxury Orientation | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 0.79× | |
| Travelling | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lehenga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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