Rascasse Audience Intelligence

Lehenga Audience in Germany

A data profile of the people who buy, follow and care about Lehenga in Germany — modelled from more than twelve digital signal sources. Lehenga has an estimated audience of 342,226 people in Germany.

#5748among Topic in Germany#746in Fashion & Accessoires

The average Lehenga fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Hugendubel, Wedding videography, with strongest over-indexing on Sex and the City (8.25× the country average).

Demographically, the Lehenga audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lehenga fan in Germany is more female, around 29.0 years old, with strong Quality Awareness tendencies and a notable affinity for Sex and the City.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lehenga profile in Germany.

Audience size
342K
in Germany
Gender
63.1%♀
36.9% male
Age
29.0
average years
Country rank
#15773
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lehenga fans

63.1% are female, 36.9% are male, average age 29.0.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Lehenga audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age29.0
Estimated audience size342,226
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Lehenga audience in Germany
Age bracketShare%
16-1948%
20-2923%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Lehenga audience comes from Germany.

Worldwide audience distribution share by country for Lehenga
CountryShare
India43.0%
United States11.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lehenga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lehenga fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.51×
02Berlin~20K1.36×
03Hamburg~10K1.35×
04Nordrhein-Westfalen~90K1.20×
05Baden-Württemberg~50K1.10×
06Bayern~60K1.08×
07Bremen~3K1.04×
08Saarland~4K1.00×
09Brandenburg~10K0.99×
10Rheinland-Pfalz~20K0.90×
11Schleswig-Holstein~10K0.89×
12Thüringen~8K0.88×
13Niedersachsen~30K0.87×
14Sachsen-Anhalt~8K0.87×
15Mecklenburg-Vorpommern~6K0.87×
16Sachsen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Lehenga, Germany
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lehenga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lehenga audience
#·InterestCategoryAffinity×
01Astro (Malaysian satellite television)Movies & TV20.00×
02TVBMovies & TV14.77×
03Sex and the CityMovies & TV8.25×
04Wedding videographyKids & Family7.96×
05Eye shadowBeauty & Wellness4.48×
06HugendubelShopping4.42×
07Artificial nailsBeauty & Wellness4.16×
08Designer clothingFashion & Accessoires4.03×
09ManicureBeauty & Wellness3.51×
10Tour de FranceSports3.46×
11EtsyFashion & Accessoires3.06×
12Louis VuittonFashion & Accessoires2.85×
13HermèsFashion & Accessoires2.67×
14Do it yourself (DIY)Home & Garden2.65×
15Local foodFood & Beverages2.65×
16RyanairTravel & Leisure2.29×
17IKEAHome & Garden2.03×
18PinterestInternet & Social Media1.97×
19H&MShopping1.87×
20Home improvementHome & Garden1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lehenga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lehenga audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.17×
Design AffinityPREMIUM2.07×
TravellingTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lehenga audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
PatriotismCONSERVATISM0.85×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lehenga have in Germany?

Lehenga has an estimated audience of 342,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lehenga fans?

63.1% of Lehenga fans are female, 36.9% are male, with an average age of 29.0 years.

03

Which brands do Lehenga fans like most?

Lehenga fans show strongest brand affinity for Sex and the City (8.25×), Hugendubel (4.42×), and Wedding videography (7.96×) over the country average.

04

Where do Lehenga fans live in Germany?

Lehenga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lehenga fans also like?

Beyond Lehenga itself, the audience over-indexes on Hugendubel (4.42×), Wedding videography (7.96×), Astro (Malaysian satellite television) (20×), and Do it yourself (DIY) (2.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Lehenga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lehenga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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