Lehenga Audience in Germany
Lehenga has an estimated audience of 342,226 people in Germany. 63.1% are female, 36.9% are male, average age 29.0. Top brand affinities: Rossmann, Progressive rock, Gil Ofarim, Artistic inspiration, Cachorro.
Top brand affinities include Rossmann, Progressive rock, Gil Ofarim, with strongest over-indexing on Rossmann (1.8× the country average). Demographically, the Lehenga audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Design Affinity, Travelling.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lehenga fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 29.0 |
| Estimated audience size | 342,226 |
Audience persona
The typical Lehenga fan in Germany is more female, around 29.0 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.8× | Shopping |
| Progressive rock | 2.97× | Music & Radio |
| Gil Ofarim | 2.4× | Music & Radio |
| Artistic inspiration | 1.78× | Arts & Culture |
| Cachorro | 3.45× | Pets & Animals |
| Natural rubber | 2.08× | Cars & Mobility |
| Commercial mortgage | 1.8× | Business & Career |
| Nurse education | 2.19× | Kids & Family |
| Ipekyol | 3.53× | Shopping |
| MS Mode | 5.68× | Fashion & Accessoires |
| Handmade Gifts | 1.61× | Kids & Family |
| DEFCON (video game) | 5.45× | Games |
| Bank account | 2.06× | Business & Career |
| Nationality | 2.03× | Politics & Society |
| McGregor, Iowa | 5.5× | Shopping |
| Bounce (film) | 6.35× | Movies & TV |
| Ireen Sheer | 1.73× | Music & Radio |
| Home Delivery | 1.66× | Food & Beverages |
| Liberace | 3.58× | Music & Radio |
| Japanese domestic market | 2.61× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Travelling | THRILL | 1.64 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.59 |
| Creativity | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 43.0% |
| United States | 11.3% |
| United Kingdom | 3.6% |
See Lehenga audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lehenga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.