Rascasse Audience Intelligence

Quito Audience in United States

A data profile of the people who buy, follow and care about Quito in United States — modelled from more than twelve digital signal sources. Quito has an estimated audience of 1,850,797 people in United States.

#219among City in United States#1206among POI in United States#1174in Travel & Leisure

The average Quito fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Las Vegas, FIFA World Cup, Allison Janney, with strongest over-indexing on Las Vegas (5.77× the country average).

Demographically, the Quito audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quito fan in United States is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quito profile in United States.

Audience size
1.9M
in United States
Gender
50.1%♀
49.9% male
Age
34.3
average years
Country rank
#15138
POI in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quito fans

50.1% are female, 49.9% are male, average age 34.3.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Quito audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.3
Estimated audience size1,850,797
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Quito audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Quito audience comes from United States.

Worldwide audience distribution share by country for Quito
CountryShare
United States15.6%
Ecuador15.6%
Colombia13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quito audience in United States is strongest.

Fig. 05

Top regions by affinity

Quito fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~50K8.82×
02Washington, District of Columbia~10K2.09×
03Massachusetts~50K1.46×
04New York~100K1.42×
05New Jersey~60K1.30×
06Connecticut~20K1.29×
07Florida~100K1.16×
08Colorado~30K1.11×
09Virginia~50K1.06×
10Washington~40K0.99×
11Vermont~3K0.97×
12Illinois~60K0.95×
13Minnesota~30K0.95×
14Oregon~20K0.94×
15California~200K0.92×
16Alaska~4K0.92×
17Maryland~30K0.91×
18Utah~20K0.91×
19Montana~5K0.91×
20Texas~100K0.89×
21Georgia~50K0.88×
22Maine~6K0.87×
23New Hampshire~6K0.86×
24North Carolina~50K0.85×
25Idaho~8K0.83×
26New Mexico~8K0.82×
27Pennsylvania~50K0.80×
28South Dakota~3K0.80×
29Hawaii~6K0.79×
30South Carolina~20K0.78×
31Delaware~4K0.78×
32Wisconsin~20K0.77×
33North Dakota~3K0.77×
34Kansas~10K0.76×
35Arizona~30K0.74×
36Nebraska~7K0.72×
37Tennessee~30K0.71×
38Indiana~20K0.69×
39Missouri~20K0.69×
40Oklahoma~10K0.69×
41Iowa~10K0.69×
42Nevada~10K0.68×
43West Virginia~6K0.68×
44Michigan~30K0.65×
45Louisiana~20K0.65×
46Kentucky~20K0.65×
47Arkansas~10K0.65×
48Ohio~40K0.64×
49Mississippi~10K0.63×
50Alabama~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Quito, United States
0.61×1.00×8.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quito audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quito audience
#·InterestCategoryAffinity×
01CasemiroSports26.23×
02Allison JanneyMovies & TV20.00×
03Copa LibertadoresSports20.00×
04FIFA Club World CupSports17.18×
05CotopaxiFashion & Accessoires17.06×
06Ligue 1Sports16.74×
07Lyric poetryLiterature15.61×
08Benny BlancoMusic & Radio11.53×
09Cillian MurphyMovies & TV10.75×
10CumbiaMusic & Radio8.81×
11Cruz AzulSports8.61×
12La LigaSports8.44×
13Web serverTechnology & Electronics6.99×
14Liga MXSports6.64×
15Las VegasTravel & Leisure5.77×
16WhatsAppInternet & Social Media4.83×
17FIFA World CupSports4.15×
18MexicoTravel & Leisure3.44×
19RadioTechnology & Electronics3.03×
20Google MapsInternet & Social Media2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quito audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quito audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
SpiritualityBALANCE1.94×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quito audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
DIY MentalityTHRILL0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quito have in United States?

Quito has an estimated audience of 1,850,797 people in United States, concentrated in California and New York.

02

What is the gender split and age of Quito fans?

50.1% of Quito fans are female, 49.9% are male, with an average age of 34.3 years.

03

Which brands do Quito fans like most?

Quito fans show strongest brand affinity for Las Vegas (5.77×), FIFA World Cup (4.15×), and Allison Janney (20×) over the country average.

04

Where do Quito fans live in United States?

Quito fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Quito fans also like?

Beyond Quito itself, the audience over-indexes on FIFA World Cup (4.15×), Allison Janney (20×), La Liga (8.44×), and Ligue 1 (16.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Quito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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