Quito Audience in United States

Quito has an estimated audience of 1,850,797 people in United States. 50.1% are female, 49.9% are male, average age 34.3. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, FIFA World Cup, Microblogging, Singer-songwriter.

The average Quito fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, FIFA World Cup, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Quito audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Quito fans

Demographic split for Quito audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.3
Estimated audience size1,850,797

Audience persona

The typical Quito fan in United States is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Quito in United States
RegionReachAffinity
California191,2940.94×
New York161,2291.56×
Florida156,2671.25×
Texas141,3230.89×
Illinois57,3100.93×
New Jersey57,1171.21×
Rhode Island56,7019.62×
Massachusetts55,2701.52×
Georgia49,3050.86×
Virginia48,7441.08×
Pennsylvania48,2550.77×
North Carolina44,4890.8×
Washington38,9311.05×
Ohio36,6350.64×
Colorado33,6181.15×
Michigan30,7200.63×
Maryland29,6760.93×
Arizona27,2240.72×
Tennessee25,9730.7×
Minnesota24,8560.94×
Connecticut22,3361.2×
Indiana21,6950.64×
Wisconsin20,8750.75×
Oregon20,4510.96×
Missouri19,3720.65×
South Carolina19,0660.68×
Utah15,2940.92×
Alabama14,7920.57×
Louisiana13,5540.57×
Washington, District of Columbia13,2462.38×
Kentucky12,5350.54×
Oklahoma11,7220.57×
Nevada11,4960.64×
Kansas9,9320.68×
Iowa9,3020.61×
Arkansas7,6790.5×
Idaho7,2580.78×
New Mexico6,6570.72×
Mississippi6,3660.42×
Hawaii5,7850.73×
Nebraska5,6020.6×
New Hampshire5,5620.76×
Maine5,0610.76×
Montana4,3200.84×
West Virginia4,1470.48×
Alaska2,9350.74×
Delaware2,9200.57×
Vermont2,8300.87×
South Dakota2,2770.53×
North Dakota2,0160.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quito audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
FIFA World Cup5.72×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Las Vegas5.38×Travel & Leisure
La Liga10.62×Sports
Income tax13.19×Business & Career
Cotopaxi27.23×Fashion & Accessoires
Benny Blanco11.8×Music & Radio
Allison Janney18.39×Movies & TV
Tigres UANL15.36×Sports
FIFA Club World Cup14.29×Sports
Premier League5.92×Sports
Liga MX6.46×Sports
Cristiano Ronaldo7.24×Sports
Charles, Prince of Wales18.87×Politics & Society
FC Bayern Munich4.78×Sports
Club América7.1×Sports
Chayanne23.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quito audience
TraitClusterScore
SpiritualityBALANCE1.43
Urban LifestyleOPEN1.43
Risk AppetiteTHRILL1.43
Need for SecurityCONSERVATISM1.35
TravellingTHRILL1.31
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Quito
CountryShare
United States15.6%
Ecuador15.6%
Colombia13.5%

See Quito audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Quito have in United States?

Quito has an estimated audience of 1,850,797 people in United States, concentrated in California and New York.

What is the gender split and age of Quito fans?

50.1% of Quito fans are female, 49.9% are male, with an average age of 34.3 years.

Which brands do Quito fans like most?

Quito fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and FIFA World Cup (5.72×) over the country average.

Where do Quito fans live in United States?

Quito fans in United States are most concentrated in California (reach 191,294), New York (reach 161,229), and Florida (reach 156,267). These three regions account for the largest share of the active audience.

What other brands do Quito fans also like?

Beyond Quito itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), FIFA World Cup (5.72×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.