Biba Audience in United States

Biba has an estimated audience of 1,005,085 people in United States. 63.2% are female, 36.8% are male, average age 28.4. Top regions: California, New York, Georgia. Top brand affinities: Designer clothing, Jean Paul Gaultier, Bollywood movies, Wedding dress, Kia Sportage.

The average Biba fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Designer clothing, Jean Paul Gaultier, Bollywood movies, with strongest over-indexing on Designer clothing (7.56× the country average). Demographically, the Biba audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Biba fans

Demographic split for Biba audience in United States
MetricValue
Female63.2%
Male36.8%
Average age28.4
Estimated audience size1,005,085

Audience persona

The typical Biba fan in United States is more female, around 28.4 years old, with strong Quality Awareness tendencies and a notable affinity for Designer clothing.

Top regions in United States

Top regions ranked by reach for Biba in United States
RegionReachAffinity
California182,2931.65×
New York148,7142.65×
Georgia95,5413.09×
Texas74,9190.87×
Florida73,1511.08×
New Jersey71,1722.78×
Tennessee57,0922.83×
Pennsylvania48,1051.42×
Illinois39,7391.19×
Massachusetts32,9501.66×
Virginia30,8031.26×
North Carolina26,8480.89×
Washington26,5021.31×
Maryland25,4321.47×
Ohio22,8960.74×
Michigan18,7830.71×
Hawaii18,2514.22×
Connecticut14,9211.48×
Colorado14,8630.94×
Arizona12,5090.61×
Minnesota10,6440.74×
Oregon10,3720.9×
Missouri10,2820.63×
Indiana9,5860.52×
South Carolina8,5760.57×
Wisconsin8,1080.54×
Nevada7,7810.8×
Kentucky6,0950.48×
Washington, District of Columbia5,4491.8×
Louisiana5,2040.4×
Utah5,1550.57×
Oklahoma4,9220.44×
Kansas4,5200.57×
Iowa4,1010.5×
Arkansas4,1000.5×
Alabama3,2290.23×
New Mexico3,0330.6×
New Hampshire2,8580.72×
Nebraska2,7990.56×
Maine2,7580.77×
Mississippi2,4390.29×
Idaho2,3740.47×
Rhode Island2,2670.71×
Delaware2,0960.76×
West Virginia1,8580.4×
Vermont1,7210.98×
Montana1,2660.45×
South Dakota8240.35×
North Dakota6210.3×
Wyoming5260.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biba audience
BrandAffinityCategory
Designer clothing7.56×Fashion & Accessoires
Jean Paul Gaultier16.23×Fashion & Accessoires
Bollywood movies6.73×Movies & TV
Wedding dress5.62×Fashion & Accessoires
Kia Sportage16×Cars & Mobility
Roche Bobois20×Home & Garden
Key Food14.48×Shopping
Malaysia Airlines20×Travel & Leisure
Real property3.59×Home & Garden
BB cream7.46×Beauty & Wellness
Google Flights3.6×Travel & Leisure
Formal wear5.95×Fashion & Accessoires
Air Canada9.54×Travel & Leisure
Hinduism6.15×Politics & Society
Lufthansa10.39×Travel & Leisure
Sex and the City3.88×Movies & TV
Bohemian style4.88×Fashion & Accessoires
Hair dryer4.26×Beauty & Wellness
Cash on delivery13.68×Business & Career
Indeed.com2.31×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biba audience
TraitClusterScore
Quality AwarenessPREMIUM4.61
Design AffinityPREMIUM2.76
Pet OwnershipJOY2.75
Luxury OrientationPREMIUM2.47
TravellingTHRILL1.85
Price SensitivityPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for Biba
CountryShare
India42.3%
United States19.5%
France5.2%

See Biba audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Biba have in United States?

Biba has an estimated audience of 1,005,085 people in United States, concentrated in California and New York.

What is the gender split and age of Biba fans?

63.2% of Biba fans are female, 36.8% are male, with an average age of 28.4 years.

Which brands do Biba fans like most?

Biba fans show strongest brand affinity for Designer clothing (7.56×), Jean Paul Gaultier (16.23×), and Bollywood movies (6.73×) over the country average.

Where do Biba fans live in United States?

Biba fans in United States are most concentrated in California (reach 182,293), New York (reach 148,714), and Georgia (reach 95,541). These three regions account for the largest share of the active audience.

What other brands do Biba fans also like?

Beyond Biba itself, the audience over-indexes on Jean Paul Gaultier (16.23×), Bollywood movies (6.73×), Wedding dress (5.62×), and Kia Sportage (16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.