Rascasse Audience Intelligence

Biba Target Market in United States

A data profile of the people who buy, follow and care about Biba in United States — modelled from more than twelve digital signal sources. Biba has an estimated audience of 999,909 people in United States.

#2411among Brand in United States#971in Fashion & Accessoires

The average Biba fan in United States is 28.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Georgia.

Top brand affinities include Bollywood movies, Formal wear, Hinduism, with strongest over-indexing on Bollywood movies (7.05× the country average).

Demographically, the Biba audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biba fan in United States is more female, around 28.4 years old, with strong Quality Awareness tendencies and a notable affinity for Bollywood movies.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biba profile in United States.

Audience size
1000K
in United States
Gender
63.2%♀
36.8% male
Age
28.4
average years
Country rank
#23670
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Biba

63.2% are female, 36.8% are male, average age 28.4.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Biba audience in United States
MetricValue
Female63.2%
Male36.8%
Average age28.4
Estimated audience size999,909
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Biba audience in United States
Age bracketShare%
16-1954%
20-2919%
30-3912%
40-499%
50+6%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Biba audience comes from United States.

Worldwide audience distribution share by country for Biba
CountryShare
India41.7%
United States19.6%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biba audience in United States is strongest.

Fig. 05

Top regions by affinity

Biba customers by region in United States
#RegionReachAffinity×
01Hawaii~20K4.96×
02Georgia~100K3.46×
03Tennessee~60K3.07×
04New Jersey~60K2.49×
05New York~100K2.29×
06California~200K1.59×
07Washington, District of Columbia~5K1.57×
08Massachusetts~30K1.50×
09Pennsylvania~50K1.49×
10Connecticut~10K1.34×
11Maryland~20K1.33×
12Washington~30K1.31×
13Virginia~30K1.18×
14Illinois~40K1.06×
15Florida~70K0.99×
16Vermont~2K0.98×
17Texas~80K0.93×
18Oregon~10K0.92×
19Delaware~2K0.90×
20Colorado~10K0.89×
21North Carolina~30K0.87×
22Maine~3K0.86×
23Alaska~2K0.86×
24New Hampshire~3K0.84×
25Rhode Island~3K0.83×
26North Dakota~2K0.82×
27Nevada~8K0.81×
28South Dakota~2K0.81×
29Arizona~20K0.80×
30Montana~2K0.79×
31New Mexico~4K0.78×
32Minnesota~10K0.76×
33Idaho~4K0.74×
34Nebraska~4K0.74×
35West Virginia~3K0.73×
36Ohio~20K0.71×
37Michigan~20K0.71×
38Kansas~6K0.71×
39Arkansas~6K0.69×
40Utah~6K0.68×
41Missouri~10K0.67×
42Iowa~6K0.67×
43Mississippi~6K0.67×
44South Carolina~10K0.65×
45Wisconsin~10K0.63×
46Kentucky~8K0.61×
47Oklahoma~7K0.61×
48Indiana~10K0.60×
49Louisiana~8K0.59×
50Alabama~8K0.56×
Fig. 06

Affinity by region

Affinity by region — Biba, United States
0.56×1.00×4.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biba audience
#·InterestCategoryAffinity×
01Cash on deliveryBusiness & Career21.46×
02Roche BoboisHome & Garden20.00×
03Malaysia AirlinesTravel & Leisure19.66×
04Etihad AirwaysTravel & Leisure17.55×
05Key FoodShopping17.34×
06Cricket World CupSports17.08×
07Vera FarmigaMovies & TV16.42×
08Paperless PostShopping14.35×
09International educationBusiness & Career13.83×
1024 (TV series)Movies & TV12.11×
11BB creamBeauty & Wellness9.26×
12HinduismPolitics & Society9.12×
13Formal wearFashion & Accessoires8.73×
14Bollywood moviesMovies & TV7.05×
15Designer clothingFashion & Accessoires4.24×
16TV game showsMovies & TV3.18×
17IKEAHome & Garden3.02×
18NordstromShopping2.67×
19PinterestInternet & Social Media2.10×
20CookingFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biba audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.23×
Pet OwnershipJOY3.27×
Price SensitivityPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biba audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
IndividualismJOY0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Biba's target market in United States?

Biba's target market in United States covers an estimated 999,909 people, concentrated in California and New York.

02

What is the gender split and age of Biba customers?

63.2% of the Biba audience are female, 36.8% are male, with an average age of 28.4 years.

03

Which brands do Biba fans like most?

Biba fans show strongest brand affinity for Bollywood movies (7.05×), Formal wear (8.73×), and Hinduism (9.12×) over the country average.

04

Where do Biba fans live in United States?

Biba fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Biba fans also like?

Beyond Biba itself, the audience over-indexes on Formal wear (8.73×), Hinduism (9.12×), Key Food (17.34×), and Cash on delivery (21.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Biba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Biba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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