Morelia Audience in United States

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Morelia has an estimated audience of 1,431,574 people in United States. 46.7% are female, 53.3% are male, average age 37.5. Top regions: California, Texas, Illinois. Top brand affinities: Hibachi, Kendra Scott, Nationality, Governor of Michigan, Homie.

The average Morelia fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Hibachi, Kendra Scott, Nationality, with strongest over-indexing on Hibachi (32.7× the country average). Demographically, the Morelia audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Morelia fans

Demographic split for Morelia audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.5
Estimated audience size1,431,574

Audience persona

The typical Morelia fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Morelia in United States
RegionReachAffinity
California553,4953.52×
Texas269,0942.19×
Illinois179,3533.76×
Florida128,6241.33×
North Carolina66,9791.55×
New York54,1230.68×
Georgia49,2911.12×
Washington47,2331.64×
Arizona40,6291.39×
Oregon38,2182.33×
Missouri32,1351.39×
Virginia29,4260.84×
Colorado26,5591.18×
South Carolina24,8981.16×
New Jersey24,6120.68×
Michigan23,9060.64×
Nevada23,5011.7×
Indiana21,6560.83×
Pennsylvania20,5930.43×
Tennessee19,2160.67×
Ohio18,9360.43×
Wisconsin17,6420.82×
Minnesota17,5140.85×
Utah17,3761.36×
Alabama14,2200.71×
Arkansas13,3161.13×
Massachusetts12,8880.46×
Oklahoma12,0690.76×
Maryland11,3210.46×
Iowa10,6740.9×
Idaho10,5901.48×
Kansas10,0350.89×
Kentucky9,8980.55×
Louisiana8,5590.46×
New Mexico8,3971.17×
Delaware7,5981.92×
Nebraska6,4930.9×
Connecticut5,8350.41×
Washington, District of Columbia4,1920.97×
Mississippi4,1430.35×
Hawaii3,5500.58×
Alaska2,5100.82×
Montana2,1880.55×
Rhode Island2,0010.44×
Maine2,0000.39×
West Virginia1,5090.23×
South Dakota1,3820.42×
New Hampshire1,3260.24×
Wyoming1,1390.54×
Vermont1,1020.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morelia audience
BrandAffinityCategory
Hibachi32.7×Food & Beverages
Kendra Scott12.22×Fashion & Accessoires
Nationality7.38×Politics & Society
Governor of Michigan12.49×Politics & Society
Homie25.14×Politics & Society
Minnesota2.73×Travel & Leisure
Google Home9.35×Technology & Electronics
Hipster13.87×Politics & Society
jordy nelson23.11×Sports
Grinch5.53×Movies & TV
Panama5×Travel & Leisure
Kemper Amps32.83×Music & Radio
Lahaina, Hawaii20.75×Travel & Leisure
Vocal harmony5.08×Music & Radio
Personality6.11×Business & Career
Historic site3.92×Arts & Culture
Hog Hunting3.05×Sports
Goop4.77×Internet & Social Media
Buying and Selling Real Estate6.29×Home & Garden
Jordan Fisher6.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morelia audience
TraitClusterScore
SpiritualityBALANCE1.28
Need for SecurityCONSERVATISM1.22
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.1
TraditionCONSERVATISM1.04
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Morelia
CountryShare
Mexico56.9%
United States23.7%
Spain3.6%

See Morelia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Morelia have in United States?

Morelia has an estimated audience of 1,431,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Morelia fans?

46.7% of Morelia fans are female, 53.3% are male, with an average age of 37.5 years.

Which brands do Morelia fans like most?

Morelia fans show strongest brand affinity for Hibachi (32.7×), Kendra Scott (12.22×), and Nationality (7.38×) over the country average.

Where do Morelia fans live in United States?

Morelia fans in United States are most concentrated in California (reach 553,495), Texas (reach 269,094), and Illinois (reach 179,353). These three regions account for the largest share of the active audience.

What other brands do Morelia fans also like?

Beyond Morelia itself, the audience over-indexes on Kendra Scott (12.22×), Nationality (7.38×), Governor of Michigan (12.49×), and Homie (25.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morelia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.