Rascasse Audience Intelligence

Morelia Audience in United States

A data profile of the people who buy, follow and care about Morelia in United States — modelled from more than twelve digital signal sources. Morelia has an estimated audience of 1,431,574 people in United States.

#1545among POI in United States#1407in Travel & Leisure

The average Morelia fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Volaris, Acapulco, Mariachi, with strongest over-indexing on Volaris (23.98× the country average).

Demographically, the Morelia audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Morelia fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morelia profile in United States.

Audience size
1.4M
in United States
Gender
46.7%♀
53.3% male
Age
37.5
average years
Country rank
#18399
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morelia fans

46.7% are female, 53.3% are male, average age 37.5.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Morelia audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.5
Estimated audience size1,431,574
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Morelia audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3923%
40-4921%
50+14%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Morelia audience comes from United States.

Worldwide audience distribution share by country for Morelia
CountryShare
Mexico56.9%
United States23.7%
Spain3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morelia audience in United States is strongest.

Fig. 05

Top regions by affinity

Morelia fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K3.47×
02California~500K3.39×
03Texas~300K2.21×
04Oregon~40K2.17×
05Washington~50K1.64×
06Nevada~20K1.55×
07Delaware~6K1.54×
08North Carolina~70K1.52×
09Arizona~40K1.34×
10Missouri~30K1.32×
11Utah~20K1.30×
12Idaho~9K1.30×
13Florida~100K1.22×
14Arkansas~10K1.21×
15Georgia~50K1.14×
16New Mexico~8K1.14×
17Colorado~20K1.10×
18South Carolina~20K1.05×
19Alaska~3K1.04×
20Nebraska~7K0.97×
21Washington, District of Columbia~4K0.95×
22Kansas~10K0.94×
23Iowa~10K0.89×
24Virginia~30K0.88×
25Wisconsin~20K0.88×
26Oklahoma~10K0.88×
27North Dakota~3K0.88×
28Vermont~2K0.88×
29Indiana~20K0.87×
30South Dakota~3K0.87×
31Minnesota~20K0.86×
32Montana~3K0.86×
33West Virginia~5K0.82×
34Rhode Island~4K0.82×
35Alabama~20K0.81×
36Hawaii~5K0.81×
37New Hampshire~5K0.80×
38Maine~4K0.80×
39Tennessee~20K0.76×
40Mississippi~9K0.74×
41New Jersey~30K0.70×
42Kentucky~10K0.70×
43Michigan~30K0.69×
44Louisiana~10K0.68×
45New York~50K0.67×
46Connecticut~9K0.66×
47Maryland~10K0.59×
48Massachusetts~20K0.56×
49Ohio~20K0.55×
50Pennsylvania~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Morelia, United States
0.51×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morelia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morelia audience
#·InterestCategoryAffinity×
01AcapulcoTravel & Leisure26.37×
02VolarisTravel & Leisure23.98×
03FIFA Club World CupSports18.71×
04Lyric poetryLiterature18.20×
05El PaísNews16.92×
06Benny BlancoMusic & Radio16.69×
07Steve IrwinMovies & TV16.34×
08World Heritage SitePolitics & Society15.04×
09Eiza GonzálezMovies & TV14.23×
10MariachiMusic & Radio13.94×
11Atlético MadridSports13.90×
12Cruz AzulSports11.86×
13Cillian MurphyMovies & TV10.38×
14CumbiaMusic & Radio9.94×
15Web serverTechnology & Electronics9.67×
16Liga MXSports8.44×
17La LigaSports7.77×
18Milwaukee BrewersSports6.17×
19Las VegasTravel & Leisure4.47×
20MexicoTravel & Leisure3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morelia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morelia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.81×
Need for SecurityCONSERVATISM1.73×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morelia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.66×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Morelia have in United States?

Morelia has an estimated audience of 1,431,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Morelia fans?

46.7% of Morelia fans are female, 53.3% are male, with an average age of 37.5 years.

03

Which brands do Morelia fans like most?

Morelia fans show strongest brand affinity for Volaris (23.98×), Acapulco (26.37×), and Mariachi (13.94×) over the country average.

04

Where do Morelia fans live in United States?

Morelia fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Morelia fans also like?

Beyond Morelia itself, the audience over-indexes on Acapulco (26.37×), Mariachi (13.94×), Benny Blanco (16.69×), and Web server (9.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Morelia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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