A data profile of the people who buy, follow and care about Quero in Brazil — modelled from more than twelve digital signal sources. Quero has an estimated audience of 6,797,686 people in Brazil.
Quero has an estimated audience of 6,797,686 people in Brazil. 67.1% are female, 32.9% are male, average age 36.6. Top brand affinities: Instagram, Rock music, Country music, Pop music, Shopping malls.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (3.47× the country average).
Demographically, the Quero audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Individualism, Tradition.
The typical Quero fan in Brazil is more female, around 36.6 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Quero profile in Brazil.
67.1% are female, 32.9% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 36.6 |
| Estimated audience size | 6,797,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Quero audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 82.9% |
| Portugal | 7.8% |
| United States | 1.7% |
The strongest cross-interests of the Quero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 3.65× | ||
| 02 | Internet & Social Media | 3.47× | |||
| 03 | Country music | Music & Radio | 3.47× | ||
| 04 | Pop music | Music & Radio | 3.47× | ||
| 05 | Hip hop music | Music & Radio | 3.29× | ||
| 06 | Shopping malls | Shopping | 2.92× | ||
| 07 | Soul music | Music & Radio | 2.92× | ||
| 08 | Medicine | Business & Career | 2.74× | ||
| 09 | Action movies | Movies & TV | 2.74× | ||
| 10 | Jazz music | Music & Radio | 2.56× | ||
| 11 | Fragrances | Beauty & Wellness | 2.37× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.37× | ||
| 13 | Basketball | Sports | 2.37× | ||
| 14 | Heavy metal music | Music & Radio | 2.37× | ||
| 15 | Microsoft | Technology & Electronics | 2.37× | ||
| 16 | Furniture | Home & Garden | 2.19× | ||
| 17 | Animated movies | Movies & TV | 2.19× | ||
| 18 | Entrepreneurship | Business & Career | 2.01× | ||
| 19 | Personal care | Health | 1.83× | ||
| 20 | Religion | Business & Career | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.53× | |
| Tradition | CONSERVATISM | 1.46× | |
| Social Media Usage | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Quero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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