A data profile of the people who buy, follow and care about Nissan in Brazil — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 5,816,623 people in Brazil.
The average Nissan fan in Brazil is 41.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Renault, Volkswagen, Consortium, with strongest over-indexing on Renault (2.83× the country average).
Demographically, the Nissan audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Nissan fan in Brazil is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Renault.
The key figures that characterise the Nissan profile in Brazil.
38.5% are female, 61.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 41.6 |
| Estimated audience size | 5,816,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Nissan audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.0% |
| Mexico | 5.7% |
| Japan | 5.7% |
Where the Nissan audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~300K | 1.26× | |
| 02 | Federal District | ~100K | 1.18× | |
| 03 | Mato Grosso | ~100K | 1.16× | |
| 04 | Paraná | ~400K | 1.14× | |
| 05 | Rio Grande do Sul | ~400K | 1.14× | |
| 06 | Alagoas | ~100K | 1.14× | |
| 07 | São Paulo | ~1.5M | 1.13× | |
| 08 | Espírito Santo | ~100K | 1.12× | |
| 09 | Paraíba | ~100K | 1.12× | |
| 10 | Sergipe | ~70K | 1.09× | |
| 11 | Piauí | ~80K | 1.04× | |
| 12 | Pernambuco | ~300K | 1.03× | |
| 13 | Acre | ~20K | 1.01× | |
| 14 | Rio de Janeiro | ~500K | 0.99× | |
| 15 | Amapá | ~20K | 0.99× | |
| 16 | Mato Grosso do Sul | ~80K | 0.98× | |
| 17 | Maranhão | ~100K | 0.95× | |
| 18 | Tocantins | ~40K | 0.95× | |
| 19 | Goiás | ~200K | 0.94× | |
| 20 | Rio Grande do Norte | ~90K | 0.93× | |
| 21 | Bahia | ~400K | 0.92× | |
| 22 | Minas Gerais | ~600K | 0.91× | |
| 23 | Roraima | ~10K | 0.88× | |
| 24 | Pará | ~200K | 0.81× | |
| 25 | Rondônia | ~40K | 0.80× | |
| 26 | Ceará | ~200K | 0.77× | |
| 27 | Amazonas | ~70K | 0.70× |
The strongest cross-interests of the Nissan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault | Cars & Mobility | 2.83× | ||
| 02 | Peugeot | Cars & Mobility | 2.36× | ||
| 03 | Ford Ka | Cars & Mobility | 2.28× | ||
| 04 | Chevrolet Onix | Cars & Mobility | 2.22× | ||
| 05 | Hyundai HB20 | Cars & Mobility | 2.17× | ||
| 06 | Fiat | Cars & Mobility | 2.15× | ||
| 07 | Citroën | Cars & Mobility | 2.13× | ||
| 08 | General Motors | Cars & Mobility | 2.06× | ||
| 09 | Volkswagen | Cars & Mobility | 2.03× | ||
| 10 | Jeep Compass | Cars & Mobility | 1.95× | ||
| 11 | Toyota | Cars & Mobility | 1.93× | ||
| 12 | Hyundai | Cars & Mobility | 1.93× | ||
| 13 | Consortium | Business & Career | 1.83× | ||
| 14 | SUVs | Cars & Mobility | 1.79× | ||
| 15 | WebMotors | Cars & Mobility | 1.72× | ||
| 16 | Honda | Cars & Mobility | 1.69× | ||
| 17 | Trucks | Cars & Mobility | 1.69× | ||
| 18 | Tractor | Cars & Mobility | 1.59× | ||
| 19 | Wheel | Cars & Mobility | 1.58× | ||
| 20 | Manufacturing | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.23× | |
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Individualism | JOY | 0.57× | |
| Indulgence | JOY | 0.57× |
Nissan's target market in Brazil covers an estimated 5,816,623 people, concentrated in São Paulo and Minas Gerais.
38.5% of the Nissan audience are female, 61.5% are male, with an average age of 41.6 years.
Nissan fans show strongest brand affinity for Renault (2.83×), Volkswagen (2.03×), and Consortium (1.83×) over the country average.
Nissan fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Nissan itself, the audience over-indexes on Volkswagen (2.03×), Consortium (1.83×), Fiat (2.15×), and SUVs (1.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.