Lean startup Audience in Germany
Lean startup has an estimated audience of 361,667 people in Germany. 46.4% are female, 53.6% are male, average age 42.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Business English, CAC 40, Progressive rock, Unique Gifts, Christmas Gift.
The average Lean startup fan in Germany is 42.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Business English, CAC 40, Progressive rock, with strongest over-indexing on Business English (8× the country average). Demographically, the Lean startup audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Lean startup fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 42.4 |
| Estimated audience size | 361,667 |
Audience persona
The typical Lean startup fan in Germany is balanced, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 93,601 | 1.61× |
| Nordrhein-Westfalen | 82,766 | 1.05× |
| Baden-Württemberg | 66,913 | 1.36× |
| Berlin | 39,633 | 2.45× |
| Hessen | 35,970 | 1.31× |
| Niedersachsen | 24,714 | 0.7× |
| Rheinland-Pfalz | 13,130 | 0.72× |
| Hamburg | 12,788 | 1.56× |
| Sachsen | 12,418 | 0.7× |
| Schleswig-Holstein | 10,267 | 0.79× |
| Brandenburg | 7,881 | 0.7× |
| Mecklenburg-Vorpommern | 3,805 | 0.55× |
| Thüringen | 3,686 | 0.4× |
| Bremen | 3,456 | 1.12× |
| Saarland | 3,000 | 0.68× |
| Sachsen-Anhalt | 2,834 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 8× | Business & Career |
| CAC 40 | 2.81× | Business & Career |
| Progressive rock | 1.75× | Music & Radio |
| Unique Gifts | 1.52× | Shopping |
| Christmas Gift | 1.77× | Kids & Family |
| Hypertext | 2.63× | Technology & Electronics |
| Gran Chaco | 26× | Travel & Leisure |
| Atkins diet | 4.17× | Health |
| Nurse education | 1.69× | Kids & Family |
| Whist | 3.37× | Games |
| Fatteh | 6.55× | Food & Beverages |
| Necktie | 3.22× | Fashion & Accessoires |
| G Data | 4.75× | Technology & Electronics |
| ERRA | 22.84× | Music & Radio |
| Golem | 1.73× | Technology & Electronics |
| Wolverine (comics) | 2.92× | Literature |
| Cachorro | 1.73× | Pets & Animals |
| Figure painting (hobby) | 2× | Arts & Culture |
| Graham Greene | 2.18× | Literature |
| Headhunters (film) | 2.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 5.89 |
| Early Adopter Mentality | POWER | 2.99 |
| Sustainability | BALANCE | 2.04 |
| Risk Appetite | THRILL | 1.85 |
| Indulgence | JOY | 1.81 |
| Design Affinity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Germany | 10.6% |
| India | 7.9% |
See Lean startup audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lean startup have in Germany?
Lean startup has an estimated audience of 361,667 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lean startup fans?
46.4% of Lean startup fans are female, 53.6% are male, with an average age of 42.4 years.
Which brands do Lean startup fans like most?
Lean startup fans show strongest brand affinity for Business English (8×), CAC 40 (2.81×), and Progressive rock (1.75×) over the country average.
Where do Lean startup fans live in Germany?
Lean startup fans in Germany are most concentrated in Bayern (reach 93,601), Nordrhein-Westfalen (reach 82,766), and Baden-Württemberg (reach 66,913). These three regions account for the largest share of the active audience.
What other brands do Lean startup fans also like?
Beyond Lean startup itself, the audience over-indexes on CAC 40 (2.81×), Progressive rock (1.75×), Unique Gifts (1.52×), and Christmas Gift (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lean startup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.