Rascasse Audience Intelligence

Strategic management Audience in United States

A data profile of the people who buy, follow and care about Strategic management in United States — modelled from more than twelve digital signal sources. Strategic management has an estimated audience of 8,413,304 people in United States.

#2630among Topic in United States#407in Business & Career

The average Strategic management fan in United States is 41.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Business software, Master of Business Administration, Planet Fitness, with strongest over-indexing on Business software (21.01× the country average).

Demographically, the Strategic management audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strategic management fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Business software.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strategic management profile in United States.

Audience size
8.4M
in United States
Gender
50.9%♀
49.1% male
Age
41.9
average years
Country rank
#4216
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategic management fans

50.9% are female, 49.1% are male, average age 41.9.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Strategic management audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.9
Estimated audience size8,413,304
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Strategic management audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Strategic management audience comes from United States.

Worldwide audience distribution share by country for Strategic management
CountryShare
United States15.8%
Brazil10.8%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategic management audience in United States is strongest.

Fig. 05

Top regions by affinity

Strategic management fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~500K1.88×
02Mississippi~100K1.46×
03Washington, District of Columbia~30K1.32×
04Texas~900K1.28×
05Virginia~300K1.25×
06Indiana~200K1.25×
07Georgia~300K1.21×
08Kentucky~100K1.21×
09Alabama~100K1.18×
10Maryland~200K1.11×
11Kansas~70K1.05×
12Arkansas~70K1.04×
13Rhode Island~30K1.04×
14Alaska~20K1.03×
15Vermont~20K1.03×
16South Carolina~100K1.02×
17North Dakota~20K1.01×
18New York~500K1.00×
19Massachusetts~200K1.00×
20Louisiana~100K1.00×
21South Dakota~20K1.00×
22Nebraska~40K0.98×
23Hawaii~40K0.98×
24Delaware~20K0.98×
25Tennessee~200K0.97×
26Oklahoma~90K0.96×
27New Hampshire~30K0.96×
28Montana~20K0.96×
29Illinois~300K0.95×
30Missouri~100K0.94×
31West Virginia~40K0.94×
32Connecticut~80K0.93×
33Iowa~60K0.93×
34Pennsylvania~300K0.92×
35Ohio~200K0.92×
36New Mexico~40K0.92×
37Maine~30K0.92×
38Idaho~40K0.91×
39Utah~70K0.90×
40California~800K0.89×
41New Jersey~200K0.89×
42Arizona~200K0.89×
43Minnesota~100K0.89×
44Nevada~70K0.88×
45Florida~500K0.87×
46Colorado~100K0.87×
47Wisconsin~100K0.86×
48Oregon~80K0.86×
49Michigan~200K0.83×
50Washington~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Strategic management, United States
0.78×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strategic management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strategic management audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career21.01×
02Business intelligenceBusiness & Career10.95×
03Business analyticsTechnology & Electronics7.49×
04Master of Business AdministrationBusiness & Career5.48×
05Information securityBusiness & Career4.24×
06Affiliate marketingBusiness & Career4.19×
07Career developmentBusiness & Career3.88×
08FreelancerBusiness & Career3.41×
09Employment websiteBusiness & Career3.28×
10Mineral waterFood & Beverages3.23×
11AccountingBusiness & Career3.22×
12Political scienceBusiness & Career3.15×
13Non-alcoholic beverageFood & Beverages2.96×
14PhilanthropyArts & Culture2.93×
15InnovationBusiness & Career2.89×
16Diaper bagKids & Family2.68×
17Planet FitnessSports2.57×
18MetaphysicsBusiness & Career2.43×
19Self-employmentBusiness & Career2.43×
20ExpediaTravel & Leisure1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strategic management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strategic management audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Career OrientationPOWER2.32×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strategic management audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.84×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strategic management have in United States?

Strategic management has an estimated audience of 8,413,304 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Strategic management fans?

50.9% of Strategic management fans are female, 49.1% are male, with an average age of 41.9 years.

03

Which brands do Strategic management fans like most?

Strategic management fans show strongest brand affinity for Business software (21.01×), Master of Business Administration (5.48×), and Planet Fitness (2.57×) over the country average.

04

Where do Strategic management fans live in United States?

Strategic management fans in United States are most concentrated in Texas (reach ~900K), California (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Strategic management fans also like?

Beyond Strategic management itself, the audience over-indexes on Master of Business Administration (5.48×), Planet Fitness (2.57×), Business intelligence (10.95×), and Career development (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Strategic management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Strategic management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →