A data profile of the people who buy, follow and care about Strategic management in Brazil — modelled from more than twelve digital signal sources. Strategic management has an estimated audience of 5,730,685 people in Brazil.
Strategic management has an estimated audience of 5,730,685 people in Brazil. 57.8% are female, 42.2% are male, average age 40.4. Top brand affinities: True Detective, Accounting, Innovation, MSN, Business intelligence.
Top brand affinities include True Detective, Accounting, Innovation, with strongest over-indexing on True Detective (2.25× the country average).
Demographically, the Strategic management audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Strategic management fan in Brazil is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Strategic management profile in Brazil.
57.8% are female, 42.2% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.4 |
| Estimated audience size | 5,730,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Strategic management audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 10.8% |
| Japan | 5.7% |
The strongest cross-interests of the Strategic management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business intelligence | Business & Career | 3.60× | ||
| 02 | Career development | Business & Career | 2.60× | ||
| 03 | Business school | Business & Career | 2.37× | ||
| 04 | True Detective | Movies & TV | 2.25× | ||
| 05 | Retail banking | Business & Career | 2.19× | ||
| 06 | Investment management | Business & Career | 1.97× | ||
| 07 | GitHub | Internet & Social Media | 1.96× | ||
| 08 | Search engine optimization | Business & Career | 1.84× | ||
| 09 | Innovation | Business & Career | 1.81× | ||
| 10 | Catho | Business & Career | 1.81× | ||
| 11 | Trello | Internet & Social Media | 1.79× | ||
| 12 | Accounting | Business & Career | 1.75× | ||
| 13 | CVC Viagens | Travel & Leisure | 1.72× | ||
| 14 | Stock market | Business & Career | 1.69× | ||
| 15 | Master of Business Administration | Business & Career | 1.67× | ||
| 16 | Beleza na Web | Shopping | 1.62× | ||
| 17 | Via Marte | Shopping | 1.61× | ||
| 18 | MSN | News | 1.54× | ||
| 19 | JusBrasil | Internet & Social Media | 1.53× | ||
| 20 | Mortgage loans | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.05× | |
| Community Orientation | OPEN | 1.65× | |
| Travelling | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Strategic management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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