Rascasse Audience Intelligence

Policy Audience in United States

A data profile of the people who buy, follow and care about Policy in United States — modelled from more than twelve digital signal sources. Policy has an estimated audience of 7,030,371 people in United States.

#3011among Topic in United States#313in Politics & Society

The average Policy fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Public administration, with strongest over-indexing on Sustainable energy (5.44× the country average).

Demographically, the Policy audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Policy fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Policy profile in United States.

Audience size
7M
in United States
Gender
47.5%♀
52.5% male
Age
46.1
average years
Country rank
#4992
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Policy fans

47.5% are female, 52.5% are male, average age 46.1.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Policy audience in United States
MetricValue
Female47.5%
Male52.5%
Average age46.1
Estimated audience size7,030,371
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Policy audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4922%
50+40%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Policy audience comes from United States.

Worldwide audience distribution share by country for Policy
CountryShare
United States27.1%
Germany3.9%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Policy audience in United States is strongest.

Fig. 05

Top regions by affinity

Policy fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K2.28×
02Washington, District of Columbia~30K1.56×
03Virginia~200K1.25×
04Mississippi~70K1.25×
05Louisiana~100K1.18×
06Alabama~100K1.16×
07Texas~700K1.11×
08Oklahoma~90K1.09×
09California~800K1.08×
10Florida~500K1.07×
11Georgia~200K1.07×
12North Carolina~200K1.07×
13New Mexico~40K1.06×
14West Virginia~30K1.06×
15Hawaii~30K1.06×
16South Carolina~100K1.04×
17Tennessee~100K1.03×
18Maryland~100K1.03×
19Kentucky~90K1.03×
20Missouri~100K1.02×
21Kansas~60K1.00×
22Illinois~200K0.99×
23Arizona~100K0.97×
24Indiana~100K0.97×
25Michigan~200K0.96×
26Ohio~200K0.95×
27Oregon~80K0.95×
28Nevada~60K0.95×
29Iowa~50K0.94×
30Washington~100K0.93×
31Delaware~20K0.92×
32North Dakota~10K0.91×
33Nebraska~30K0.90×
34South Dakota~10K0.90×
35Pennsylvania~200K0.89×
36Idaho~30K0.89×
37New York~300K0.88×
38Alaska~10K0.88×
39Wisconsin~90K0.87×
40Minnesota~90K0.87×
41New Jersey~200K0.86×
42Colorado~100K0.86×
43Maine~20K0.86×
44Connecticut~60K0.85×
45Montana~20K0.85×
46Utah~50K0.84×
47Rhode Island~20K0.84×
48Vermont~10K0.84×
49Massachusetts~100K0.81×
50New Hampshire~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Policy, United States
0.80×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Policy audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career7.18×
02Sustainable energyHome & Garden5.44×
03Renewable energyBusiness & Career4.60×
04Non-governmental organizationPolitics & Society4.60×
05Political scienceBusiness & Career4.14×
06Health insuranceBusiness & Career2.67×
07Home insuranceBusiness & Career2.55×
08InnovationBusiness & Career2.30×
09Life insuranceBusiness & Career2.30×
10Joe BidenPolitics & Society2.23×
11Fox News ChannelMovies & TV2.20×
12Nonprofit organizationPolitics & Society1.94×
13United States Postal ServiceBusiness & Career1.92×
14GeneticsKids & Family1.83×
15TraditionPolitics & Society1.79×
16UniversityBusiness & Career1.71×
17American AirlinesTravel & Leisure1.69×
18MSNNews1.68×
19CNNMovies & TV1.62×
20RedditInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Policy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
SustainabilityBALANCE2.21×
IndividualismJOY2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Policy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Policy have in United States?

Policy has an estimated audience of 7,030,371 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Policy fans?

47.5% of Policy fans are female, 52.5% are male, with an average age of 46.1 years.

03

Which brands do Policy fans like most?

Policy fans show strongest brand affinity for Sustainable energy (5.44×), Renewable energy (4.6×), and Public administration (7.18×) over the country average.

04

Where do Policy fans live in United States?

Policy fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Policy fans also like?

Beyond Policy itself, the audience over-indexes on Renewable energy (4.6×), Public administration (7.18×), Non-governmental organization (4.6×), and Political science (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Policy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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