Policy Audience in United States

Policy logo

Policy has an estimated audience of 7,030,371 people in United States. 47.5% are female, 52.5% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Progressive rock, Jeep Wagoneer, Nuts (film).

The average Policy fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Progressive rock, with strongest over-indexing on Israel (3.15× the country average). Demographically, the Policy audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Policy fans

Demographic split for Policy audience in United States
MetricValue
Female47.5%
Male52.5%
Average age46.1
Estimated audience size7,030,371

Audience persona

The typical Policy fan in United States is balanced, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Policy in United States
RegionReachAffinity
California885,2171.14×
Texas697,6601.15×
Florida542,4081.14×
New York376,4500.96×
Georgia245,8171.14×
Illinois235,7951.01×
Virginia229,4291.34×
North Carolina227,6951.08×
Pennsylvania215,2960.91×
Ohio209,4870.97×
Michigan181,0120.98×
New Jersey165,7880.93×
Arkansas155,5632.69×
Tennessee152,8081.08×
Washington141,8291.01×
Arizona140,4270.98×
Maryland131,6981.09×
Indiana123,1830.96×
Missouri114,9611.01×
Massachusetts110,7850.8×
South Carolina110,3381.04×
Alabama106,9321.09×
Louisiana103,3891.14×
Colorado100,7710.91×
Wisconsin90,3660.85×
Kentucky90,0521.02×
Minnesota86,2430.86×
Oklahoma84,3591.08×
Oregon78,5000.97×
Mississippi72,2361.25×
Nevada65,1630.96×
Connecticut60,4100.86×
Iowa55,6930.96×
Kansas53,1410.96×
Utah52,3380.83×
New Mexico36,3191.03×
West Virginia32,8071×
Hawaii30,8651.02×
Nebraska30,1860.86×
Idaho29,8480.85×
Washington, District of Columbia29,5151.4×
New Hampshire20,9730.76×
Maine20,4960.81×
Rhode Island17,1660.77×
Delaware16,0060.83×
Montana14,6920.75×
South Dakota12,2810.76×
North Dakota11,5520.8×
Alaska11,4500.76×
Vermont9,4850.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Policy audience
BrandAffinityCategory
Israel3.15×Travel & Leisure
Urban Outfitters2.19×Shopping
Progressive rock2.09×Music & Radio
Jeep Wagoneer5.31×Cars & Mobility
Nuts (film)4.55×Movies & TV
3D printing1.53×Technology & Electronics
Jesse Plemons2.02×Movies & TV
Kendra Scott1.69×Fashion & Accessoires
Urban horticulture1.96×Home & Garden
Nebraska Cornhuskers football1.93×Sports
Home staging2.44×Home & Garden
Cam Ward1.72×Sports
Final Fantasy VII (Famicom)5.82×Games
Isla Holbox10.21×Travel & Leisure
Keene, New Hampshire7.9×Travel & Leisure
TeachHUB1.59×Business & Career
JamBase4.31×Music & Radio
MK1.56×Music & Radio
Mangaka1.59×Literature
Jaws2.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Policy audience
TraitClusterScore
Risk AppetiteTHRILL2.36
PatriotismCONSERVATISM1.81
SustainabilityBALANCE1.78
Need for SecurityCONSERVATISM1.69
Career OrientationPOWER1.45
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Policy
CountryShare
United States27.1%
Germany3.9%
India3.9%

See Policy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Policy have in United States?

Policy has an estimated audience of 7,030,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Policy fans?

47.5% of Policy fans are female, 52.5% are male, with an average age of 46.1 years.

Which brands do Policy fans like most?

Policy fans show strongest brand affinity for Israel (3.15×), Urban Outfitters (2.19×), and Progressive rock (2.09×) over the country average.

Where do Policy fans live in United States?

Policy fans in United States are most concentrated in California (reach 885,217), Texas (reach 697,660), and Florida (reach 542,408). These three regions account for the largest share of the active audience.

What other brands do Policy fans also like?

Beyond Policy itself, the audience over-indexes on Urban Outfitters (2.19×), Progressive rock (2.09×), Jeep Wagoneer (5.31×), and Nuts (film) (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.