Marlo Thomas Audience in United States

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Marlo Thomas has an estimated audience of 1,900,755 people in United States. 64.4% are female, 35.6% are male, average age 50.9. Top regions: California, Texas, Florida. Top brand affinities: MSN, Chuck Norris, Florence Nightingale, Fox News Channel, Lebanon.

The average Marlo Thomas fan in United States is 50.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Chuck Norris, Florence Nightingale, with strongest over-indexing on MSN (5.09× the country average). Demographically, the Marlo Thomas audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Marlo Thomas fans

Demographic split for Marlo Thomas audience in United States
MetricValue
Female64.4%
Male35.6%
Average age50.9
Estimated audience size1,900,755

Audience persona

The typical Marlo Thomas fan in United States is more female, around 50.9 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Marlo Thomas in United States
RegionReachAffinity
California169,7430.81×
Texas127,8540.78×
Florida123,9760.96×
New York98,1330.92×
Ohio77,7201.33×
Pennsylvania76,8981.2×
Illinois68,9991.09×
Michigan61,6781.24×
North Carolina60,1731.05×
Arizona54,0961.39×
Georgia52,6130.9×
New Jersey52,1811.08×
Tennessee42,9421.13×
Massachusetts41,0641.1×
Virginia40,9050.88×
Alabama40,0471.51×
Indiana39,6871.14×
Wisconsin38,0151.33×
Missouri36,5591.19×
Washington36,4170.96×
South Carolina31,8081.11×
Minnesota31,1341.14×
Maryland30,2240.92×
Colorado28,0010.93×
Kentucky25,9191.09×
Oklahoma21,5471.02×
Oregon21,4370.98×
Connecticut21,2781.12×
Louisiana20,2830.83×
Iowa16,3381.04×
Arkansas15,3890.98×
Nevada15,1110.82×
Mississippi14,8920.95×
Kansas14,7420.98×
Utah12,3870.73×
Idaho9,6601.01×
New Mexico9,5531×
West Virginia9,1661.04×
New Hampshire9,0551.21×
Nebraska8,6020.9×
Maine7,2451.06×
Rhode Island6,3131.04×
Delaware5,6141.07×
Hawaii5,3820.66×
Montana4,4670.85×
Washington, District of Columbia3,5850.63×
South Dakota3,5400.81×
Vermont2,9330.88×
Alaska2,8580.7×
North Dakota2,6690.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marlo Thomas audience
BrandAffinityCategory
MSN5.09×News
Chuck Norris5.41×Movies & TV
Florence Nightingale17.83×Politics & Society
Fox News Channel2.43×Movies & TV
Lebanon8.77×Travel & Leisure
Robert Redford4.92×Movies & TV
Great Clips4.06×Beauty & Wellness
Staples (Canada)3.46×Business & Career
Hobby Lobby2.49×Home & Garden
Nazareth4.87×Travel & Leisure
FaceTime10.5×Technology & Electronics
Bette Midler11.98×Music & Radio
Czech Republic8.73×Travel & Leisure
Nature1.73×Home & Garden
Dentistry2.99×Business & Career
Judy Garland7.54×Movies & TV
Emmy Award4.11×Movies & TV
Jane Fonda7.72×Movies & TV
Happiness1.71×Health
Retirement3.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marlo Thomas audience
TraitClusterScore
PatriotismCONSERVATISM2.89
Family OrientationCONSERVATISM2.41
Community OrientationOPEN1.93
SpiritualityBALANCE1.92
SustainabilityBALANCE1.69
IndividualismJOY1.67

Worldwide distribution

Worldwide audience distribution share by country for Marlo Thomas
CountryShare
United States86.9%
Canada4.2%
United Kingdom2.0%

See Marlo Thomas audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Marlo Thomas have in United States?

Marlo Thomas has an estimated audience of 1,900,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Marlo Thomas fans?

64.4% of Marlo Thomas fans are female, 35.6% are male, with an average age of 50.9 years.

Which brands do Marlo Thomas fans like most?

Marlo Thomas fans show strongest brand affinity for MSN (5.09×), Chuck Norris (5.41×), and Florence Nightingale (17.83×) over the country average.

Where do Marlo Thomas fans live in United States?

Marlo Thomas fans in United States are most concentrated in California (reach 169,743), Texas (reach 127,854), and Florida (reach 123,976). These three regions account for the largest share of the active audience.

What other brands do Marlo Thomas fans also like?

Beyond Marlo Thomas itself, the audience over-indexes on Chuck Norris (5.41×), Florence Nightingale (17.83×), Fox News Channel (2.43×), and Lebanon (8.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marlo Thomas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.