Rascasse Audience Intelligence

Marlo Thomas Audience in United States

A data profile of the people who buy, follow and care about Marlo Thomas in United States — modelled from more than twelve digital signal sources. Marlo Thomas has an estimated audience of 1,977,792 people in United States.

#896among Actor Actress or TV Star in United States#2631among Person in United States#2246in Movies & TV

The average Marlo Thomas fan in United States is 50.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Florence Nightingale, Emmy Award, Nostalgia, with strongest over-indexing on Florence Nightingale (17.83× the country average).

Demographically, the Marlo Thomas audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marlo Thomas fan in United States is more female, around 50.9 years old, with strong Patriotism tendencies and a notable affinity for Florence Nightingale.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marlo Thomas profile in United States.

Audience size
2M
in United States
Gender
64.4%♀
35.6% male
Age
50.9
average years
Country rank
#14368
Person in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marlo Thomas fans

64.4% are female, 35.6% are male, average age 50.9.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Marlo Thomas audience in United States
MetricValue
Female64.4%
Male35.6%
Average age50.9
Estimated audience size1,977,792
Fig. 03

Age distribution

Ø 50.9
average years
Age distribution of the Marlo Thomas audience in United States
Age bracketShare%
16-195%
20-297%
30-3911%
40-4920%
50+58%
Fig. 04

Worldwide distribution

87.0%

of the worldwide Marlo Thomas audience comes from United States.

Worldwide audience distribution share by country for Marlo Thomas
CountryShare
United States87.0%
Canada4.3%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marlo Thomas audience in United States is strongest.

Fig. 05

Top regions by affinity

Marlo Thomas fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.38×
02Wisconsin~40K1.29×
03Ohio~70K1.27×
04Arizona~50K1.26×
05New Hampshire~9K1.23×
06Pennsylvania~80K1.21×
07Michigan~60K1.21×
08Missouri~40K1.17×
09West Virginia~10K1.17×
10Tennessee~40K1.15×
11Indiana~40K1.14×
12Delaware~6K1.13×
13Minnesota~30K1.12×
14Connecticut~20K1.11×
15South Carolina~30K1.10×
16Rhode Island~7K1.10×
17Kentucky~30K1.09×
18Iowa~20K1.09×
19Maine~7K1.09×
20Arkansas~20K1.06×
21Idaho~10K1.05×
22Oklahoma~20K1.04×
23Illinois~70K1.03×
24New Jersey~50K1.02×
25Massachusetts~40K1.02×
26Kansas~20K1.02×
27North Carolina~60K1.01×
28Nebraska~10K1.00×
29New Mexico~9K0.99×
30Mississippi~20K0.98×
31Oregon~20K0.97×
32Florida~100K0.95×
33Montana~5K0.93×
34Washington~40K0.92×
35Maryland~30K0.92×
36Vermont~3K0.92×
37Colorado~30K0.90×
38South Dakota~4K0.90×
39Virginia~40K0.89×
40Georgia~50K0.87×
41New York~90K0.86×
42Louisiana~20K0.86×
43Nevada~20K0.83×
44North Dakota~3K0.83×
45Alaska~3K0.76×
46California~200K0.74×
47Texas~100K0.74×
48Utah~10K0.73×
49Hawaii~6K0.70×
50Washington, District of Columbia~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Marlo Thomas, United States
0.62×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marlo Thomas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marlo Thomas audience
#·InterestCategoryAffinity×
01Florence NightingalePolitics & Society17.83×
02Julia RobertsMovies & TV5.79×
03Emmy AwardMovies & TV5.66×
04Robert RedfordMovies & TV5.22×
05Michael B. JordanMovies & TV5.02×
06Sacramento KingsSports4.92×
07Microwave ovenHome & Garden4.65×
08NazarethTravel & Leisure4.29×
09QVCMovies & TV4.20×
10HypermarketShopping4.04×
11NostalgiaHome & Garden3.76×
12Charitable organizationPolitics & Society3.60×
13Sustainable energyHome & Garden3.51×
14Renewable energyBusiness & Career3.15×
15PharmacyBusiness & Career2.65×
16TraditionPolitics & Society2.49×
17Nonprofit organizationPolitics & Society2.41×
18American AirlinesTravel & Leisure1.91×
19Donald TrumpPolitics & Society1.63×
20NatureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marlo Thomas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marlo Thomas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.34×
IndividualismJOY2.54×
Family OrientationCONSERVATISM2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marlo Thomas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Early Adopter MentalityPOWER0.77×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marlo Thomas have in United States?

Marlo Thomas has an estimated audience of 1,977,792 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Marlo Thomas fans?

64.4% of Marlo Thomas fans are female, 35.6% are male, with an average age of 50.9 years.

03

Which brands do Marlo Thomas fans like most?

Marlo Thomas fans show strongest brand affinity for Florence Nightingale (17.83×), Emmy Award (5.66×), and Nostalgia (3.76×) over the country average.

04

Where do Marlo Thomas fans live in United States?

Marlo Thomas fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marlo Thomas fans also like?

Beyond Marlo Thomas itself, the audience over-indexes on Emmy Award (5.66×), Nostalgia (3.76×), Robert Redford (5.22×), and Microwave oven (4.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marlo Thomas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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