Marlo Thomas Audience in United States

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Marlo Thomas has an estimated audience of 1,900,755 people in United States. 64.4% are female, 35.6% are male, average age 50.9. Top regions: California, Texas, Florida. Top brand affinities: Jeep Wagoneer, Israel, Whataburger, JamBase, Pillow.

The average Marlo Thomas fan in United States is 50.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeep Wagoneer, Israel, Whataburger, with strongest over-indexing on Jeep Wagoneer (8.77× the country average). Demographically, the Marlo Thomas audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Marlo Thomas fans

Demographic split for Marlo Thomas audience in United States
MetricValue
Female64.4%
Male35.6%
Average age50.9
Estimated audience size1,900,755

Audience persona

The typical Marlo Thomas fan in United States is more female, around 50.9 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for Marlo Thomas in United States
RegionReachAffinity
California169,7430.81×
Texas127,8540.78×
Florida123,9760.96×
New York98,1330.92×
Ohio77,7201.33×
Pennsylvania76,8981.2×
Illinois68,9991.09×
Michigan61,6781.24×
North Carolina60,1731.05×
Arizona54,0961.39×
Georgia52,6130.9×
New Jersey52,1811.08×
Tennessee42,9421.13×
Massachusetts41,0641.1×
Virginia40,9050.88×
Alabama40,0471.51×
Indiana39,6871.14×
Wisconsin38,0151.33×
Missouri36,5591.19×
Washington36,4170.96×
South Carolina31,8081.11×
Minnesota31,1341.14×
Maryland30,2240.92×
Colorado28,0010.93×
Kentucky25,9191.09×
Oklahoma21,5471.02×
Oregon21,4370.98×
Connecticut21,2781.12×
Louisiana20,2830.83×
Iowa16,3381.04×
Arkansas15,3890.98×
Nevada15,1110.82×
Mississippi14,8920.95×
Kansas14,7420.98×
Utah12,3870.73×
Idaho9,6601.01×
New Mexico9,5531×
West Virginia9,1661.04×
New Hampshire9,0551.21×
Nebraska8,6020.9×
Maine7,2451.06×
Rhode Island6,3131.04×
Delaware5,6141.07×
Hawaii5,3820.66×
Montana4,4670.85×
Washington, District of Columbia3,5850.63×
South Dakota3,5400.81×
Vermont2,9330.88×
Alaska2,8580.7×
North Dakota2,6690.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marlo Thomas audience
BrandAffinityCategory
Jeep Wagoneer8.77×Cars & Mobility
Israel2.72×Travel & Leisure
Whataburger2.18×Food & Beverages
JamBase12.31×Music & Radio
Pillow2.3×Home & Garden
Jingoism1.62×Politics & Society
3D printing1.54×Technology & Electronics
Layne Staley3.53×Music & Radio
Urban horticulture1.93×Home & Garden
Iowa Speedway12.3×Sports
Enfamil3.13×Kids & Family
Steampunk2.23×Fashion & Accessoires
Nebraska Cornhuskers football1.6×Sports
TeachHUB1.68×Business & Career
Solo climbing2.73×Sports
Cleveland Clinic2.27×Health
Iron Man (film)1.86×Movies & TV
Edamame9.77×Food & Beverages
Brunello Cucinelli2.75×Fashion & Accessoires
Kento Yamazaki3.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marlo Thomas audience
TraitClusterScore
PatriotismCONSERVATISM2.89
Family OrientationCONSERVATISM2.41
Community OrientationOPEN1.93
SpiritualityBALANCE1.92
SustainabilityBALANCE1.69
IndividualismJOY1.67

Worldwide distribution

Worldwide audience distribution share by country for Marlo Thomas
CountryShare
United States86.9%
Canada4.2%
United Kingdom2.0%

See Marlo Thomas audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Marlo Thomas have in United States?

Marlo Thomas has an estimated audience of 1,900,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Marlo Thomas fans?

64.4% of Marlo Thomas fans are female, 35.6% are male, with an average age of 50.9 years.

Which brands do Marlo Thomas fans like most?

Marlo Thomas fans show strongest brand affinity for Jeep Wagoneer (8.77×), Israel (2.72×), and Whataburger (2.18×) over the country average.

Where do Marlo Thomas fans live in United States?

Marlo Thomas fans in United States are most concentrated in California (reach 169,743), Texas (reach 127,854), and Florida (reach 123,976). These three regions account for the largest share of the active audience.

What other brands do Marlo Thomas fans also like?

Beyond Marlo Thomas itself, the audience over-indexes on Israel (2.72×), Whataburger (2.18×), JamBase (12.31×), and Pillow (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marlo Thomas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.