Rascasse Audience Intelligence

Turkey (bird) Audience in United States

A data profile of the people who buy, follow and care about Turkey (bird) in United States — modelled from more than twelve digital signal sources. Turkey (bird) has an estimated audience of 2,393,473 people in United States.

#5755among Topic in United States#238in Pets & Animals

The average Turkey (bird) fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reindeer, Suki Waterhouse, Raccoon, with strongest over-indexing on Reindeer (24.82× the country average).

Demographically, the Turkey (bird) audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turkey (bird) fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Reindeer.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkey (bird) profile in United States.

Audience size
2.4M
in United States
Gender
49.4%♀
50.6% male
Age
44.0
average years
Country rank
#12324
Topic in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkey (bird) fans

49.4% are female, 50.6% are male, average age 44.0.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Turkey (bird) audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.0
Estimated audience size2,393,473
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Turkey (bird) audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4924%
50+32%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Turkey (bird) audience comes from United States.

Worldwide audience distribution share by country for Turkey (bird)
CountryShare
United States34.3%
United Kingdom4.2%
Romania4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkey (bird) audience in United States is strongest.

Fig. 05

Top regions by affinity

Turkey (bird) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.21×
02Virginia~70K1.19×
03Washington, District of Columbia~8K1.18×
04New Jersey~70K1.15×
05Massachusetts~50K1.14×
06Washington~50K1.11×
07California~300K1.10×
08New York~100K1.09×
09Kentucky~30K1.09×
10Maryland~40K1.08×
11Illinois~90K1.07×
12Oklahoma~30K1.06×
13Connecticut~30K1.06×
14Michigan~70K1.05×
15Louisiana~30K1.05×
16Pennsylvania~80K1.04×
17Georgia~80K1.04×
18Missouri~40K1.04×
19Nebraska~10K1.04×
20Minnesota~40K1.03×
21Arizona~50K1.02×
22Indiana~40K1.02×
23North Carolina~70K1.01×
24Arkansas~20K1.01×
25Utah~20K1.00×
26New Mexico~10K1.00×
27Iowa~20K0.99×
28Florida~200K0.98×
29Mississippi~20K0.98×
30Kansas~20K0.98×
31Alabama~30K0.96×
32Tennessee~50K0.95×
33Wisconsin~30K0.95×
34South Carolina~30K0.95×
35West Virginia~10K0.95×
36North Dakota~5K0.95×
37Ohio~70K0.94×
38Idaho~10K0.94×
39Rhode Island~7K0.94×
40South Dakota~5K0.94×
41Colorado~40K0.93×
42New Hampshire~9K0.93×
43Oregon~30K0.92×
44Nevada~20K0.92×
45Alaska~5K0.92×
46Maine~8K0.91×
47Hawaii~9K0.90×
48Delaware~6K0.89×
49Montana~6K0.86×
50Vermont~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Turkey (bird), United States
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkey (bird) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkey (bird) audience
#·InterestCategoryAffinity×
01ReindeerPets & Animals24.82×
02Suki WaterhouseFashion & Accessoires13.12×
03RaccoonPets & Animals10.47×
04Canadian cuisineFood & Beverages7.08×
05LoggingTechnology & Electronics3.16×
06Lawn mowerHome & Garden2.98×
07SausageFood & Beverages2.82×
08Discount TireShopping2.47×
09Hardware storeHome & Garden2.27×
10Microwave ovenHome & Garden2.26×
11Real propertyHome & Garden2.19×
12Renewable energyBusiness & Career2.12×
13DoughFood & Beverages2.10×
14AuctionShopping1.87×
15Solar energyHome & Garden1.87×
16GrillingFood & Beverages1.68×
17GeneticsKids & Family1.64×
18LivestockPets & Animals1.63×
19MSNNews1.51×
20Nonprofit organizationPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkey (bird) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkey (bird) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Career OrientationPOWER1.48×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkey (bird) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turkey (bird) have in United States?

Turkey (bird) has an estimated audience of 2,393,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Turkey (bird) fans?

49.4% of Turkey (bird) fans are female, 50.6% are male, with an average age of 44.0 years.

03

Which brands do Turkey (bird) fans like most?

Turkey (bird) fans show strongest brand affinity for Reindeer (24.82×), Suki Waterhouse (13.12×), and Raccoon (10.47×) over the country average.

04

Where do Turkey (bird) fans live in United States?

Turkey (bird) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Turkey (bird) fans also like?

Beyond Turkey (bird) itself, the audience over-indexes on Suki Waterhouse (13.12×), Raccoon (10.47×), Hardware store (2.27×), and Real property (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Turkey (bird) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turkey (bird). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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