Rascasse Audience Intelligence

Raccoon Audience in Germany

A data profile of the people who buy, follow and care about Raccoon in Germany — modelled from more than twelve digital signal sources. Raccoon has an estimated audience of 295,650 people in Germany.

#6194among Topic in Germany#282in Pets & Animals

The average Raccoon fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include thiago alcantara, Morena Baccarin, Diogo Jota, with strongest over-indexing on thiago alcantara (151.1× the country average).

Demographically, the Raccoon audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raccoon fan in Germany is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for thiago alcantara.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raccoon profile in Germany.

Audience size
296K
in Germany
Gender
74.3%♀
25.7% male
Age
42.6
average years
Country rank
#17527
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raccoon fans

74.3% are female, 25.7% are male, average age 42.6.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Raccoon audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age42.6
Estimated audience size295,650
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Raccoon audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Raccoon audience comes from Germany.

Worldwide audience distribution share by country for Raccoon
CountryShare
United States45.1%
Germany7.0%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raccoon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raccoon fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.41×
02Hessen~30K1.15×
03Bremen~3K1.13×
04Nordrhein-Westfalen~70K1.05×
05Niedersachsen~30K1.03×
06Sachsen~10K1.03×
07Hamburg~7K1.02×
08Rheinland-Pfalz~10K1.01×
09Bayern~50K0.99×
10Baden-Württemberg~40K0.96×
11Schleswig-Holstein~10K0.94×
12Saarland~3K0.94×
13Brandenburg~8K0.91×
14Mecklenburg-Vorpommern~5K0.87×
15Sachsen-Anhalt~7K0.86×
16Thüringen~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Raccoon, Germany
0.86×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raccoon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raccoon audience
#·InterestCategoryAffinity×
01thiago alcantaraSports151.10×
02In the Night GardenMovies & TV56.16×
03Diogo JotaSports50.60×
04Morena BaccarinMovies & TV42.21×
05Mail orderFashion & Accessoires9.14×
06Scorpions (band)Music & Radio7.37×
07MammalPets & Animals4.49×
08Ulla PopkenFashion & Accessoires4.41×
09Fair tradeBusiness & Career3.62×
10Animal rightsPolitics & Society3.56×
11TchiboShopping2.85×
12Organic foodFood & Beverages2.30×
13EdekaShopping2.13×
14PsychologyBusiness & Career2.08×
15REWEShopping1.86×
16Netto Marken-DiscountShopping1.85×
17Discount storesShopping1.79×
18TagesschauMovies & TV1.72×
19UkrainiansMusic & Radio1.58×
20BeautyBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raccoon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raccoon audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.96×
Family OrientationCONSERVATISM1.88×
MindfulnessBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raccoon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Need for SecurityCONSERVATISM0.87×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raccoon have in Germany?

Raccoon has an estimated audience of 295,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raccoon fans?

74.3% of Raccoon fans are female, 25.7% are male, with an average age of 42.6 years.

03

Which brands do Raccoon fans like most?

Raccoon fans show strongest brand affinity for thiago alcantara (151.1×), Morena Baccarin (42.21×), and Diogo Jota (50.6×) over the country average.

04

Where do Raccoon fans live in Germany?

Raccoon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Raccoon fans also like?

Beyond Raccoon itself, the audience over-indexes on Morena Baccarin (42.21×), Diogo Jota (50.6×), Mammal (4.49×), and Scorpions (band) (7.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Raccoon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raccoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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