Raccoon Audience in Germany
Raccoon has an estimated audience of 295,650 people in Germany. 74.3% are female, 25.7% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Morena Baccarin, thiago alcantara, Diogo Jota, Mammal, Scorpions (band).
The average Raccoon fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Morena Baccarin, thiago alcantara, Diogo Jota, with strongest over-indexing on Morena Baccarin (42.21× the country average). Demographically, the Raccoon audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Raccoon fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 42.6 |
| Estimated audience size | 295,650 |
Audience persona
The typical Raccoon fan in Germany is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Morena Baccarin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,269 | 1.09× |
| Bayern | 50,008 | 1.05× |
| Baden-Württemberg | 41,847 | 1.04× |
| Hessen | 29,976 | 1.33× |
| Niedersachsen | 28,946 | 1.01× |
| Berlin | 20,533 | 1.55× |
| Rheinland-Pfalz | 16,093 | 1.09× |
| Sachsen | 13,797 | 0.95× |
| Schleswig-Holstein | 9,485 | 0.89× |
| Brandenburg | 8,169 | 0.89× |
| Hamburg | 7,480 | 1.12× |
| Sachsen-Anhalt | 5,307 | 0.69× |
| Thüringen | 5,305 | 0.7× |
| Mecklenburg-Vorpommern | 3,985 | 0.71× |
| Saarland | 2,876 | 0.79× |
| Bremen | 2,769 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Morena Baccarin | 42.21× | Movies & TV |
| thiago alcantara | 151.1× | Sports |
| Diogo Jota | 50.6× | Sports |
| Mammal | 4.49× | Pets & Animals |
| Scorpions (band) | 7.37× | Music & Radio |
| Mail order | 9.14× | Fashion & Accessoires |
| Edeka | 2.13× | Shopping |
| Ulla Popken | 4.41× | Fashion & Accessoires |
| Animal rights | 3.56× | Politics & Society |
| Discount stores | 1.79× | Shopping |
| Tchibo | 2.85× | Shopping |
| Fair trade | 3.62× | Business & Career |
| Tagesschau | 1.72× | Movies & TV |
| Let's Dance (German TV series) | 2.81× | Movies & TV |
| In the Night Garden | 56.16× | Movies & TV |
| Beauty | 1.51× | Beauty & Wellness |
| Psychology | 2.08× | Business & Career |
| REWE | 1.86× | Shopping |
| Organic food | 2.3× | Food & Beverages |
| Netto Marken-Discount | 1.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2 |
| LGBTQ+ Identity | OPEN | 2 |
| Pet Ownership | JOY | 1.98 |
| Healthy Lifestyle | BALANCE | 1.97 |
| Tradition | CONSERVATISM | 1.71 |
| Community Orientation | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.3% |
| Germany | 7.0% |
| Canada | 4.7% |
See Raccoon audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Raccoon have in Germany?
Raccoon has an estimated audience of 295,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raccoon fans?
74.3% of Raccoon fans are female, 25.7% are male, with an average age of 42.6 years.
Which brands do Raccoon fans like most?
Raccoon fans show strongest brand affinity for Morena Baccarin (42.21×), thiago alcantara (151.1×), and Diogo Jota (50.6×) over the country average.
Where do Raccoon fans live in Germany?
Raccoon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,269), Bayern (reach 50,008), and Baden-Württemberg (reach 41,847). These three regions account for the largest share of the active audience.
What other brands do Raccoon fans also like?
Beyond Raccoon itself, the audience over-indexes on thiago alcantara (151.1×), Diogo Jota (50.6×), Mammal (4.49×), and Scorpions (band) (7.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raccoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.