Mail order Audience in Germany
Mail order has an estimated audience of 1,501,727 people in Germany. 66.8% are female, 33.2% are male, average age 42.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: QVC, Apple, Deichmann, Tchibo, Software.
The average Mail order fan in Germany is 42.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include QVC, Apple, Deichmann, with strongest over-indexing on QVC (5.64× the country average). Demographically, the Mail order audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Mail order fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.0 |
| Estimated audience size | 1,501,727 |
Audience persona
The typical Mail order fan in Germany is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for QVC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 481,226 | 2.35× |
| Nordrhein-Westfalen | 305,238 | 0.93× |
| Bayern | 188,264 | 0.78× |
| Niedersachsen | 165,166 | 1.13× |
| Hessen | 91,733 | 0.8× |
| Sachsen | 74,930 | 1.02× |
| Rheinland-Pfalz | 70,804 | 0.94× |
| Schleswig-Holstein | 55,724 | 1.03× |
| Thüringen | 44,074 | 1.15× |
| Brandenburg | 43,380 | 0.93× |
| Berlin | 41,764 | 0.62× |
| Sachsen-Anhalt | 40,004 | 1.03× |
| Hamburg | 29,551 | 0.87× |
| Mecklenburg-Vorpommern | 23,573 | 0.82× |
| Saarland | 15,040 | 0.82× |
| Bremen | 9,954 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QVC | 5.64× | Movies & TV |
| Apple | 2.3× | Technology & Electronics |
| Deichmann | 2.18× | Shopping |
| Tchibo | 2.51× | Shopping |
| Software | 1.5× | Technology & Electronics |
| App Store (iOS) | 4.62× | Technology & Electronics |
| Wetter.com | 1.93× | Home & Garden |
| Mobile app | 1.7× | Technology & Electronics |
| Kaufland | 1.71× | Shopping |
| Apple Watch | 3.06× | Technology & Electronics |
| Bader Versand | 4.15× | Shopping |
| REWE | 1.59× | Shopping |
| Obi (store) | 1.53× | Shopping |
| AutoScout24 | 1.71× | Cars & Mobility |
| Otto GmbH | 6.57× | Shopping |
| HSE24 | 6.31× | Movies & TV |
| Breuninger | 2× | Fashion & Accessoires |
| Witt Weiden | 3.38× | Shopping |
| BAUR | 2.82× | Shopping |
| Architecture | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.58 |
| Sustainability | BALANCE | 1.53 |
| Pet Ownership | JOY | 1.49 |
| Design Affinity | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.28 |
| Creativity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.5% |
| United States | 18.6% |
| Mexico | 6.5% |
See Mail order audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mail order have in Germany?
Mail order has an estimated audience of 1,501,727 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Mail order fans?
66.8% of Mail order fans are female, 33.2% are male, with an average age of 42.0 years.
Which brands do Mail order fans like most?
Mail order fans show strongest brand affinity for QVC (5.64×), Apple (2.3×), and Deichmann (2.18×) over the country average.
Where do Mail order fans live in Germany?
Mail order fans in Germany are most concentrated in Baden-Württemberg (reach 481,226), Nordrhein-Westfalen (reach 305,238), and Bayern (reach 188,264). These three regions account for the largest share of the active audience.
What other brands do Mail order fans also like?
Beyond Mail order itself, the audience over-indexes on Apple (2.3×), Deichmann (2.18×), Tchibo (2.51×), and Software (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mail order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.