Rascasse Audience Intelligence

Mail order Audience in Germany

A data profile of the people who buy, follow and care about Mail order in Germany — modelled from more than twelve digital signal sources. Mail order has an estimated audience of 1,501,727 people in Germany.

#2410among Topic in Germany#233in Fashion & Accessoires

The average Mail order fan in Germany is 42.0 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include QVC, Deichmann, Apple, with strongest over-indexing on QVC (5.64× the country average).

Demographically, the Mail order audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mail order fan in Germany is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for QVC.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mail order profile in Germany.

Audience size
1.5M
in Germany
Gender
66.8%♀
33.2% male
Age
42.0
average years
Country rank
#4454
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mail order fans

66.8% are female, 33.2% are male, average age 42.0.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Mail order audience in Germany
MetricValue
Female66.8%
Male33.2%
Average age42.0
Estimated audience size1,501,727
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Mail order audience in Germany
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4925%
50+26%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Mail order audience comes from Germany.

Worldwide audience distribution share by country for Mail order
CountryShare
Japan25.4%
United States18.6%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mail order audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mail order fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K2.08×
02Bremen~10K1.11×
03Thüringen~40K1.10×
04Niedersachsen~200K1.07×
05Schleswig-Holstein~60K1.04×
06Sachsen-Anhalt~40K1.03×
07Saarland~20K1.02×
08Sachsen~70K1.01×
09Brandenburg~40K0.95×
10Rheinland-Pfalz~70K0.94×
11Hamburg~30K0.94×
12Mecklenburg-Vorpommern~30K0.94×
13Nordrhein-Westfalen~300K0.90×
14Hessen~100K0.85×
15Bayern~200K0.78×
16Berlin~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Mail order, Germany
0.77×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mail order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mail order audience
#·InterestCategoryAffinity×
01Otto GmbHShopping6.57×
02HSE24Movies & TV6.31×
03QVCMovies & TV5.64×
04App Store (iOS)Technology & Electronics4.62×
05Bader VersandShopping4.15×
06GaleriaShopping3.80×
07Witt WeidenShopping3.38×
08Apple WatchTechnology & Electronics3.06×
09TchiboShopping2.51×
10AppleTechnology & Electronics2.30×
11DeichmannShopping2.18×
12BreuningerFashion & Accessoires2.00×
13KauflandShopping1.71×
14AutoScout24Cars & Mobility1.71×
15Mobile appTechnology & Electronics1.70×
16GiftShopping1.68×
17REWEShopping1.59×
18Obi (store)Shopping1.53×
19ArchitectureBusiness & Career1.51×
20SoftwareTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mail order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mail order audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.36×
SpiritualityBALANCE1.30×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mail order audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Urban LifestyleOPEN0.91×
TravellingTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mail order have in Germany?

Mail order has an estimated audience of 1,501,727 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Mail order fans?

66.8% of Mail order fans are female, 33.2% are male, with an average age of 42.0 years.

03

Which brands do Mail order fans like most?

Mail order fans show strongest brand affinity for QVC (5.64×), Deichmann (2.18×), and Apple (2.3×) over the country average.

04

Where do Mail order fans live in Germany?

Mail order fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mail order fans also like?

Beyond Mail order itself, the audience over-indexes on Deichmann (2.18×), Apple (2.3×), Tchibo (2.51×), and Software (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Mail order audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mail order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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