Mail order Audience in United States
Mail order has an estimated audience of 5,296,555 people in United States. 60.0% are female, 40.0% are male, average age 41.7. Top regions: California, Texas, New York.
The average Mail order fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Mail order audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, DIY Mentality.
Category: Fashion & Accessoires · Type: Topic
Demographics of Mail order fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 41.7 |
| Estimated audience size | 5,296,555 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 467,558 | 0.8× |
| Texas | 335,808 | 0.74× |
| New York | 310,466 | 1.05× |
| Florida | 287,278 | 0.8× |
| Illinois | 156,567 | 0.89× |
| Pennsylvania | 152,720 | 0.86× |
| Ohio | 145,896 | 0.89× |
| Georgia | 134,126 | 0.82× |
| New Jersey | 132,020 | 0.98× |
| Virginia | 129,597 | 1× |
| Michigan | 119,170 | 0.86× |
| North Carolina | 116,442 | 0.73× |
| Washington | 97,526 | 0.92× |
| Massachusetts | 96,631 | 0.93× |
| Tennessee | 83,518 | 0.79× |
| Arizona | 82,048 | 0.76× |
| Indiana | 80,791 | 0.83× |
| Missouri | 72,375 | 0.85× |
| Maryland | 64,473 | 0.71× |
| Colorado | 62,179 | 0.74× |
| Oregon | 60,432 | 1× |
| Wisconsin | 57,416 | 0.72× |
| Alabama | 54,791 | 0.74× |
| South Carolina | 53,898 | 0.68× |
| Minnesota | 52,953 | 0.7× |
| Kentucky | 49,813 | 0.75× |
| Louisiana | 49,444 | 0.72× |
| Oklahoma | 46,013 | 0.78× |
| Connecticut | 40,507 | 0.76× |
| Arkansas | 37,640 | 0.86× |
| Nevada | 33,230 | 0.65× |
| Mississippi | 31,777 | 0.73× |
| Utah | 30,894 | 0.65× |
| Iowa | 30,671 | 0.7× |
| Kansas | 26,250 | 0.63× |
| West Virginia | 26,233 | 1.06× |
| Alaska | 26,179 | 2.31× |
| Montana | 24,723 | 1.68× |
| Idaho | 24,225 | 0.91× |
| Hawaii | 23,142 | 1.02× |
| Nebraska | 22,930 | 0.86× |
| South Dakota | 22,525 | 1.84× |
| North Dakota | 21,932 | 2.02× |
| New Hampshire | 21,615 | 1.04× |
| Wyoming | 21,221 | 2.7× |
| New Mexico | 21,056 | 0.79× |
| Rhode Island | 20,872 | 1.24× |
| Maine | 20,860 | 1.1× |
| Vermont | 20,529 | 2.21× |
| Delaware | 18,692 | 1.28× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.69 |
| DIY Mentality | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.3 |
| Individualism | JOY | 1.3 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.5% |
| United States | 18.6% |
| Mexico | 6.5% |
See Mail order audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mail order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.