Diogo Jota Audience in Germany
Diogo Jota has an estimated audience of 340,766 people in Germany. 30.0% are female, 70.0% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Atlético Madrid, VfB Stuttgart, FIFA World Cup, FC Bayern Munich.
The average Diogo Jota fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Atlético Madrid, VfB Stuttgart, with strongest over-indexing on Borussia Dortmund (3.83× the country average). Demographically, the Diogo Jota audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Diogo Jota fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 31.2 |
| Estimated audience size | 340,766 |
Audience persona
The typical Diogo Jota fan in Germany is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,681 | 1.24× |
| Bayern | 60,789 | 1.11× |
| Baden-Württemberg | 54,461 | 1.17× |
| Niedersachsen | 33,789 | 1.02× |
| Hessen | 33,692 | 1.3× |
| Berlin | 19,263 | 1.26× |
| Rheinland-Pfalz | 18,439 | 1.08× |
| Sachsen | 14,904 | 0.89× |
| Schleswig-Holstein | 12,025 | 0.98× |
| Hamburg | 9,153 | 1.19× |
| Brandenburg | 8,850 | 0.84× |
| Sachsen-Anhalt | 6,631 | 0.75× |
| Thüringen | 6,463 | 0.74× |
| Mecklenburg-Vorpommern | 4,549 | 0.7× |
| Saarland | 3,324 | 0.79× |
| Bremen | 2,693 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.83× | Sports |
| Atlético Madrid | 16.02× | Sports |
| VfB Stuttgart | 5.38× | Sports |
| FIFA World Cup | 4.09× | Sports |
| FC Bayern Munich | 3.63× | Sports |
| Roberto Firmino | 83.69× | Sports |
| 2. Bundesliga | 4.57× | Sports |
| SV Werder Bremen | 4.06× | Sports |
| UEFA Champions League | 3.27× | Sports |
| Paris Saint-Germain | 6.66× | Sports |
| Leon Goretzka | 11.26× | Sports |
| Premier League | 4.39× | Sports |
| Tipico | 4.23× | Games |
| Bundesliga | 2.48× | Sports |
| Real Madrid C.F. | 3.26× | Sports |
| Tex-Mex | 29.14× | Food & Beverages |
| FC Barcelona | 3.83× | Sports |
| FC Schalke 04 | 4.26× | Sports |
| Manchester United F.C. | 4.76× | Sports |
| Robert Lewandowski | 9.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.21 |
| Spirituality | BALANCE | 1.19 |
| Sports Activity | POWER | 1.19 |
| Luxury Orientation | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.0% |
| United States | 6.9% |
| Brazil | 6.8% |
See Diogo Jota audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Diogo Jota have in Germany?
Diogo Jota has an estimated audience of 340,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diogo Jota fans?
30.0% of Diogo Jota fans are female, 70.0% are male, with an average age of 31.2 years.
Which brands do Diogo Jota fans like most?
Diogo Jota fans show strongest brand affinity for Borussia Dortmund (3.83×), Atlético Madrid (16.02×), and VfB Stuttgart (5.38×) over the country average.
Where do Diogo Jota fans live in Germany?
Diogo Jota fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,681), Bayern (reach 60,789), and Baden-Württemberg (reach 54,461). These three regions account for the largest share of the active audience.
What other brands do Diogo Jota fans also like?
Beyond Diogo Jota itself, the audience over-indexes on Atlético Madrid (16.02×), VfB Stuttgart (5.38×), FIFA World Cup (4.09×), and FC Bayern Munich (3.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diogo Jota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.