Spain national football team Audience in Germany
Spain national football team has an estimated audience of 845,355 people in Germany. 31.9% are female, 68.1% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, Lamine Yamal, Xabi Alonso, Manchester City F.C., Transfermarkt.
The average Spain national football team fan in Germany is 32.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, Lamine Yamal, Xabi Alonso, with strongest over-indexing on Borussia Dortmund (6.3× the country average). Demographically, the Spain national football team audience skews more male with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Spain national football team fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 32.2 |
| Estimated audience size | 845,355 |
Audience persona
The typical Spain national football team fan in Germany is more male, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,485 | 0.94× |
| Baden-Württemberg | 123,058 | 1.07× |
| Bayern | 118,975 | 0.88× |
| Niedersachsen | 79,298 | 0.97× |
| Hessen | 50,662 | 0.79× |
| Sachsen | 47,560 | 1.15× |
| Rheinland-Pfalz | 45,878 | 1.08× |
| Brandenburg | 35,171 | 1.34× |
| Berlin | 29,898 | 0.79× |
| Schleswig-Holstein | 27,902 | 0.92× |
| Thüringen | 25,643 | 1.19× |
| Sachsen-Anhalt | 25,015 | 1.14× |
| Mecklenburg-Vorpommern | 22,158 | 1.37× |
| Hamburg | 12,998 | 0.68× |
| Saarland | 10,587 | 1.02× |
| Bremen | 4,876 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 6.3× | Sports |
| Lamine Yamal | 17.38× | Sports |
| Xabi Alonso | 20.7× | Sports |
| Manchester City F.C. | 13.3× | Sports |
| Transfermarkt | 9.2× | Sports |
| A.C. Milan | 14.15× | Sports |
| Harry Kane | 14.39× | Sports |
| Paris Saint-Germain | 13.44× | Sports |
| Ligue 1 | 14× | Sports |
| F.C. Hansa Rostock | 11.39× | Sports |
| Tottenham Hotspur F.C. | 13.31× | Sports |
| Chelsea F.C. | 12.34× | Sports |
| UEFA Nations League | 12.95× | Sports |
| La Liga | 10.2× | Sports |
| 1. FC Heidenheim | 16.13× | Sports |
| Juventus F.C. | 10.12× | Sports |
| Paris Saint-Germain Féminines | 14.73× | Sports |
| UEFA Champions League | 4.9× | Sports |
| Eintracht Braunschweig | 12.02× | Sports |
| VfL Bochum | 10.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.41 |
| Spirituality | BALANCE | 1.46 |
| Social Media Usage | JOY | 1.27 |
| Career Orientation | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 12.4% |
| Mexico | 9.0% |
| United States | 8.1% |
See Spain national football team audiences in other countries
- Spain national football team — United States
- Spain national football team — United Kingdom
- Spain national football team — France
- Spain national football team — Italy
- Spain national football team — Spain
- Spain national football team — Brazil
- Spain national football team — Japan
- Spain national football team — South Korea
- Spain national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Spain national football team have in Germany?
Spain national football team has an estimated audience of 845,355 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Spain national football team fans?
31.9% of Spain national football team fans are female, 68.1% are male, with an average age of 32.2 years.
Which brands do Spain national football team fans like most?
Spain national football team fans show strongest brand affinity for Borussia Dortmund (6.3×), Lamine Yamal (17.38×), and Xabi Alonso (20.7×) over the country average.
Where do Spain national football team fans live in Germany?
Spain national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,485), Baden-Württemberg (reach 123,058), and Bayern (reach 118,975). These three regions account for the largest share of the active audience.
What other brands do Spain national football team fans also like?
Beyond Spain national football team itself, the audience over-indexes on Lamine Yamal (17.38×), Xabi Alonso (20.7×), Manchester City F.C. (13.3×), and Transfermarkt (9.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spain national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.