Charlie Day Audience in United States

Charlie Day logo

Charlie Day has an estimated audience of 1,744,475 people in United States. 35.2% are female, 64.8% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Jeep Grand Cherokee (WJ), Staycation, Dog breed, 3D printing, Alaska.

The average Charlie Day fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeep Grand Cherokee (WJ), Staycation, Dog breed, with strongest over-indexing on Jeep Grand Cherokee (WJ) (36.26× the country average). Demographically, the Charlie Day audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Charlie Day fans

Demographic split for Charlie Day audience in United States
MetricValue
Female35.2%
Male64.8%
Average age34.5
Estimated audience size1,744,475

Audience persona

The typical Charlie Day fan in United States is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Jeep Grand Cherokee (WJ).

Top regions in United States

Top regions ranked by reach for Charlie Day in United States
RegionReachAffinity
California197,5031.03×
Texas143,2350.96×
New York93,5400.96×
Florida93,0800.79×
Pennsylvania70,0601.19×
Illinois62,3531.07×
Ohio57,9951.08×
Michigan48,6021.07×
North Carolina48,2020.92×
Georgia42,6340.79×
Washington41,7311.19×
New Jersey40,1200.9×
Virginia38,4690.91×
Arizona38,3921.08×
Massachusetts37,2161.08×
Colorado33,9691.24×
Indiana33,8991.06×
Tennessee31,8570.91×
Missouri31,4441.12×
Wisconsin28,7641.1×
Minnesota27,5031.1×
Maryland24,9630.83×
Oregon24,9331.25×
Kentucky21,7150.99×
Utah21,5111.38×
South Carolina20,8980.8×
Oklahoma19,9331.03×
Alabama18,6310.76×
Louisiana16,8590.75×
Connecticut16,6030.95×
Nevada15,4390.92×
Iowa14,7911.03×
Kansas13,7321×
Arkansas12,8450.89×
Idaho10,0551.15×
Mississippi9,8410.68×
Nebraska9,0731.04×
New Mexico8,5860.98×
New Hampshire8,4321.23×
West Virginia7,1710.88×
Maine7,1041.14×
Rhode Island7,0231.26×
Hawaii5,6010.75×
Montana5,4721.13×
Washington, District of Columbia4,3330.83×
Delaware3,9720.83×
Alaska3,9711.06×
South Dakota3,7130.92×
North Dakota3,6951.03×
Vermont3,1881.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charlie Day audience
BrandAffinityCategory
Jeep Grand Cherokee (WJ)36.26×Cars & Mobility
Staycation10.36×Home & Garden
Dog breed2.66×Pets & Animals
3D printing3×Technology & Electronics
Alaska1.98×Travel & Leisure
American's Got Talent9.44×Movies & TV
Goop5.91×Internet & Social Media
Nationality2.32×Politics & Society
Home construction1.56×Home & Garden
Grinch4.18×Movies & TV
Captain America (1990 film)4.61×Movies & TV
Minnesota1.75×Travel & Leisure
Vocal harmony4.22×Music & Radio
Home staging4.73×Home & Garden
Regional styles of Mexican music2.43×Music & Radio
Google Photos1.91×Technology & Electronics
Winemaking3.49×Food & Beverages
Montana Grizzlies football9.78×Sports
Jill Scott3.68×Music & Radio
Nebraska1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charlie Day audience
TraitClusterScore
ExtroversionTHRILL1.61
Early Adopter MentalityPOWER1.38
Urban LifestyleOPEN1.27
IndividualismJOY1.12
TraditionCONSERVATISM1.12
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Charlie Day
CountryShare
United States58.8%
United Kingdom9.2%
Canada7.0%

See Charlie Day audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Charlie Day have in United States?

Charlie Day has an estimated audience of 1,744,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Charlie Day fans?

35.2% of Charlie Day fans are female, 64.8% are male, with an average age of 34.5 years.

Which brands do Charlie Day fans like most?

Charlie Day fans show strongest brand affinity for Jeep Grand Cherokee (WJ) (36.26×), Staycation (10.36×), and Dog breed (2.66×) over the country average.

Where do Charlie Day fans live in United States?

Charlie Day fans in United States are most concentrated in California (reach 197,503), Texas (reach 143,235), and New York (reach 93,540). These three regions account for the largest share of the active audience.

What other brands do Charlie Day fans also like?

Beyond Charlie Day itself, the audience over-indexes on Staycation (10.36×), Dog breed (2.66×), 3D printing (3×), and Alaska (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.