Rascasse Audience Intelligence

Vita Coco Coconut Water Target Market in United States

A data profile of the people who buy, follow and care about Vita Coco Coconut Water in United States — modelled from more than twelve digital signal sources. Vita Coco Coconut Water has an estimated audience of 243,741 people in United States.

#27among Soft drinks in United States#5563among Brand in United States#2713in Food & Beverages

The average Vita Coco Coconut Water fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Perrier, 7-Eleven, Dunkin' Donuts, with strongest over-indexing on Perrier (44.21× the country average).

Demographically, the Vita Coco Coconut Water audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vita Coco Coconut Water fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Perrier.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vita Coco Coconut Water profile in United States.

Audience size
244K
in United States
Gender
67.5%♀
32.5% male
Age
34.0
average years
Country rank
#53491
Brand in United States
Fig. 01

Search interest · 12-month trend

+203%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vita Coco Coconut Water

67.5% are female, 32.5% are male, average age 34.0.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Vita Coco Coconut Water audience in United States
MetricValue
Female67.5%
Male32.5%
Average age34.0
Estimated audience size243,741
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Vita Coco Coconut Water audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Vita Coco Coconut Water audience comes from United States.

Worldwide audience distribution share by country for Vita Coco Coconut Water
CountryShare
United States53.3%
United Kingdom27.6%
Philippines5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vita Coco Coconut Water audience in United States is strongest.

Fig. 05

Top regions by affinity

Vita Coco Coconut Water customers by region in United States
#RegionReachAffinity×
01Georgia~9K1.60×
02New York~10K1.45×
03Hawaii~1K1.44×
04New Jersey~6K1.39×
05California~30K1.37×
06Maryland~4K1.33×
07Texas~20K1.30×
08Connecticut~2K1.27×
09Louisiana~3K1.24×
10North Carolina~7K1.23×
11Nevada~2K1.22×
12South Carolina~3K1.19×
13Virginia~5K1.16×
14Mississippi~2K1.16×
15Delaware<1K1.16×
16Alabama~3K1.15×
17Florida~10K1.11×
18Illinois~6K1.07×
19Massachusetts~4K1.07×
20Tennessee~4K1.06×
21Pennsylvania~6K1.05×
22Oklahoma~2K1.04×
23Arkansas~2K1.04×
24Rhode Island<1K1.02×
25Michigan~5K0.98×
26Arizona~4K0.98×
27Washington, District of Columbia<1K0.98×
28Washington~3K0.94×
29Kansas~1K0.91×
30Nebraska<1K0.91×
31New Mexico<1K0.91×
32New Hampshire<1K0.91×
33Missouri~3K0.90×
34Ohio~5K0.89×
35Alaska<1K0.89×
36Indiana~3K0.87×
37Kentucky~2K0.86×
38North Dakota<1K0.86×
39Iowa~1K0.85×
40South Dakota<1K0.85×
41Minnesota~2K0.84×
42Oregon~2K0.83×
43Idaho<1K0.83×
44Vermont<1K0.83×
45Maine<1K0.82×
46West Virginia<1K0.81×
47Montana<1K0.81×
48Colorado~2K0.80×
49Wisconsin~2K0.80×
50Utah~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Vita Coco Coconut Water, United States
0.80×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vita Coco Coconut Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vita Coco Coconut Water audience
#·InterestCategoryAffinity×
01PerrierFood & Beverages44.21×
02Weber GrillsHome & Garden9.80×
03Diet sodaFood & Beverages8.64×
04Non-alcoholic beverageFood & Beverages4.29×
05Anne HathawayMovies & TV3.91×
067-ElevenShopping3.52×
07Dunkin' DonutsFood & Beverages3.45×
08American ExpressBusiness & Career2.92×
09FedExBusiness & Career2.51×
10Burger KingFood & Beverages2.27×
11WingstopFood & Beverages2.18×
12SubwayFood & Beverages2.17×
13CocktailFood & Beverages2.00×
14VeganismFood & Beverages1.95×
15Pizza HutFood & Beverages1.90×
16NordstromShopping1.80×
17T-MobileTechnology & Electronics1.73×
18Beauty salonsBeauty & Wellness1.67×
19WineFood & Beverages1.60×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vita Coco Coconut Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vita Coco Coconut Water audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
Convenience OrientationPREMIUM1.84×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vita Coco Coconut Water audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
DIY MentalityTHRILL0.83×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vita Coco Coconut Water's target market in United States?

Vita Coco Coconut Water's target market in United States covers an estimated 243,741 people, concentrated in California and Texas.

02

What is the gender split and age of Vita Coco Coconut Water customers?

67.5% of the Vita Coco Coconut Water audience are female, 32.5% are male, with an average age of 34.0 years.

03

Which brands do Vita Coco Coconut Water fans like most?

Vita Coco Coconut Water fans show strongest brand affinity for Perrier (44.21×), 7-Eleven (3.52×), and Dunkin' Donuts (3.45×) over the country average.

04

Where do Vita Coco Coconut Water fans live in United States?

Vita Coco Coconut Water fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Vita Coco Coconut Water fans also like?

Beyond Vita Coco Coconut Water itself, the audience over-indexes on 7-Eleven (3.52×), Dunkin' Donuts (3.45×), Non-alcoholic beverage (4.29×), and Burger King (2.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vita Coco Coconut Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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