Rascasse Audience Intelligence

Angie's List Audience in United States

A data profile of the people who buy, follow and care about Angie's List in United States — modelled from more than twelve digital signal sources. Angie's List has an estimated audience of 1,930,437 people in United States.

#455among Website / Newspaper / Magazine in United States#261in Shopping

The average Angie's List fan in United States is 45.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Changing Habits, Stacy Keibler, Adele, with strongest over-indexing on Changing Habits (52.04× the country average).

Demographically, the Angie's List audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Angie's List fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Changing Habits.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Angie's List profile in United States.

Audience size
1.9M
in United States
Gender
43.1%♀
56.9% male
Age
45.2
average years
Country rank
#14633
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Angie's List

43.1% are female, 56.9% are male, average age 45.2.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Angie's List audience in United States
MetricValue
Female43.1%
Male56.9%
Average age45.2
Estimated audience size1,930,437
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Angie's List audience in United States
Age bracketShare%
16-196%
20-2914%
30-3922%
40-4926%
50+31%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Angie's List audience comes from United States.

Worldwide audience distribution share by country for Angie's List
CountryShare
United States92.4%
Canada1.5%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Angie's List audience in United States is strongest.

Fig. 05

Top regions by affinity

Angie's List fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K1.46×
02South Carolina~30K1.45×
03Delaware~6K1.45×
04Florida~100K1.44×
05Ohio~60K1.38×
06Missouri~30K1.30×
07Virginia~50K1.29×
08Rhode Island~6K1.29×
09Georgia~60K1.27×
10New Hampshire~8K1.26×
11Pennsylvania~60K1.25×
12North Carolina~60K1.24×
13Massachusetts~40K1.22×
14Michigan~50K1.21×
15New Jersey~40K1.11×
16Indiana~30K1.11×
17Oregon~20K1.10×
18Tennessee~30K1.09×
19Connecticut~20K1.09×
20Illinois~50K1.04×
21Maine~6K1.04×
22Alabama~20K1.02×
23Colorado~20K0.99×
24Wisconsin~20K0.99×
25Kentucky~20K0.99×
26New Mexico~7K0.98×
27Washington~30K0.97×
28Arizona~30K0.95×
29Mississippi~10K0.94×
30West Virginia~7K0.94×
31New York~80K0.93×
32Minnesota~20K0.93×
33Louisiana~20K0.92×
34Texas~100K0.91×
35Washington, District of Columbia~4K0.91×
36Nevada~10K0.90×
37Kansas~10K0.90×
38Idaho~7K0.88×
39Oklahoma~10K0.87×
40Arkansas~10K0.87×
41Vermont~2K0.85×
42California~100K0.79×
43Iowa~10K0.78×
44Montana~3K0.76×
45Nebraska~6K0.75×
46Alaska~2K0.70×
47Hawaii~4K0.66×
48South Dakota~2K0.65×
49Utah~9K0.64×
50North Dakota~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Angie's List, United States
0.59×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Angie's List audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Angie's List audience
#·InterestCategoryAffinity×
01Stacy KeiblerMovies & TV66.43×
02Changing HabitsHealth52.04×
03Cool WhipFood & Beverages36.50×
04ToshibaTechnology & Electronics27.24×
05AdeleMusic & Radio20.58×
06FebrezeHome & Garden16.23×
07Firestone Complete Auto CareCars & Mobility7.99×
08GreenhouseHome & Garden6.58×
09Sustainable energyHome & Garden6.08×
10Home automationTechnology & Electronics5.99×
11Renewable energyBusiness & Career5.94×
12Solar energyHome & Garden5.31×
13Weather forecastingHome & Garden4.84×
14Mortgage loansBusiness & Career4.74×
15FedExBusiness & Career4.39×
16Vehicle insuranceCars & Mobility4.34×
17Hardware storeHome & Garden3.48×
18Home AppliancesHome & Garden2.78×
19PinterestInternet & Social Media2.27×
20FurnitureHome & Garden2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Angie's List audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Angie's List audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
Quality AwarenessPREMIUM2.55×
Convenience OrientationPREMIUM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Angie's List audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
TraditionCONSERVATISM0.84×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Angie's List have in United States?

Angie's List has an estimated audience of 1,930,437 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Angie's List fans?

43.1% of Angie's List fans are female, 56.9% are male, with an average age of 45.2 years.

03

Which brands do Angie's List fans like most?

Angie's List fans show strongest brand affinity for Changing Habits (52.04×), Stacy Keibler (66.43×), and Adele (20.58×) over the country average.

04

Where do Angie's List fans live in United States?

Angie's List fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Angie's List fans also like?

Beyond Angie's List itself, the audience over-indexes on Stacy Keibler (66.43×), Adele (20.58×), Mortgage loans (4.74×), and Toshiba (27.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Angie's List. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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