Rascasse Audience Intelligence

Adam Schefter Audience in United States

A data profile of the people who buy, follow and care about Adam Schefter in United States — modelled from more than twelve digital signal sources. Adam Schefter has an estimated audience of 2,296,201 people in United States.

#199among American football in United States#2218among Person in United States#1145in Sports

The average Adam Schefter fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Pennsylvania.

Top brand affinities include Erin Andrews, Luka Dončić, Aaron Rodgers, with strongest over-indexing on Erin Andrews (28.31× the country average).

Demographically, the Adam Schefter audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adam Schefter fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adam Schefter profile in United States.

Audience size
2.3M
in United States
Gender
22.4%♀
77.6% male
Age
38.1
average years
Country rank
#12745
Person in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adam Schefter fans

22.4% are female, 77.6% are male, average age 38.1.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Adam Schefter audience in United States
MetricValue
Female22.4%
Male77.6%
Average age38.1
Estimated audience size2,296,201
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Adam Schefter audience in United States
Age bracketShare%
16-1914%
20-2927%
30-3927%
40-4920%
50+12%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Adam Schefter audience comes from United States.

Worldwide audience distribution share by country for Adam Schefter
CountryShare
United States93.2%
Canada3.6%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adam Schefter audience in United States is strongest.

Fig. 05

Top regions by affinity

Adam Schefter fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.96×
02Maryland~60K1.71×
03Wisconsin~50K1.59×
04Rhode Island~10K1.58×
05New Jersey~80K1.48×
06Ohio~100K1.46×
07Delaware~9K1.46×
08South Dakota~7K1.39×
09Michigan~80K1.38×
10Virginia~70K1.37×
11New York~200K1.32×
12Massachusetts~60K1.30×
13Illinois~90K1.23×
14Minnesota~40K1.16×
15Kentucky~30K1.15×
16Washington, District of Columbia~7K1.13×
17Colorado~40K1.11×
18New Hampshire~10K1.11×
19Missouri~40K1.10×
20Iowa~20K1.09×
21North Dakota~5K1.07×
22Kansas~20K1.06×
23North Carolina~70K1.03×
24Connecticut~20K1.01×
25Indiana~40K1.00×
26West Virginia~10K1.00×
27Idaho~10K0.96×
28Washington~40K0.93×
29Arizona~40K0.91×
30Maine~7K0.89×
31New Mexico~10K0.88×
32Florida~100K0.87×
33South Carolina~30K0.83×
34Montana~5K0.82×
35Wyoming~3K0.80×
36Nevada~20K0.78×
37Nebraska~9K0.78×
38California~200K0.73×
39Georgia~50K0.72×
40Louisiana~20K0.71×
41Mississippi~10K0.71×
42Tennessee~30K0.70×
43Texas~100K0.68×
44Oklahoma~20K0.67×
45Hawaii~6K0.67×
46Alabama~20K0.64×
47Oregon~20K0.63×
48Alaska~3K0.60×
49Arkansas~9K0.53×
50Utah~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Adam Schefter, United States
0.52×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adam Schefter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adam Schefter audience
#·InterestCategoryAffinity×
01Erin AndrewsSports28.31×
02International educationBusiness & Career13.45×
03University of MichiganBusiness & Career10.78×
04BodrumTravel & Leisure9.89×
05Luka DončićSports9.88×
06Baker MayfieldSports6.99×
07Aaron RodgersSports6.31×
08Russell WilsonSports6.16×
09Bleacher ReportSports5.97×
10Broadcasting of sports eventsMovies & TV5.16×
11Fox SportsMovies & TV4.60×
12Sports IllustratedSports4.42×
13San Francisco 49ersSports3.57×
14CBS SportsMovies & TV3.55×
15Houston RocketsSports3.39×
16Mixed martial artsSports2.91×
17FandomLiterature2.83×
18GamblingGames2.15×
19TMZInternet & Social Media2.09×
20MSNNews1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adam Schefter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adam Schefter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Early Adopter MentalityPOWER1.42×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adam Schefter audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
CreativityOPEN0.60×
Design AffinityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adam Schefter have in United States?

Adam Schefter has an estimated audience of 2,296,201 people in United States, concentrated in California and New York.

02

What is the gender split and age of Adam Schefter fans?

22.4% of Adam Schefter fans are female, 77.6% are male, with an average age of 38.1 years.

03

Which brands do Adam Schefter fans like most?

Adam Schefter fans show strongest brand affinity for Erin Andrews (28.31×), Luka Dončić (9.88×), and Aaron Rodgers (6.31×) over the country average.

04

Where do Adam Schefter fans live in United States?

Adam Schefter fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adam Schefter fans also like?

Beyond Adam Schefter itself, the audience over-indexes on Luka Dončić (9.88×), Aaron Rodgers (6.31×), University of Michigan (10.78×), and International education (13.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Adam Schefter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adam Schefter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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