Adam Schefter Audience in United States

Adam Schefter logo

Adam Schefter has an estimated audience of 2,181,462 people in United States. 22.4% are female, 77.6% are male, average age 38.1. Top regions: California, New York, Pennsylvania. Top brand affinities: Electrolyte, Alaska, Captain America (1990 film), Graham Greene, Nebraska.

The average Adam Schefter fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Electrolyte, Alaska, Captain America (1990 film), with strongest over-indexing on Electrolyte (9.09× the country average). Demographically, the Adam Schefter audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Adam Schefter fans

Demographic split for Adam Schefter audience in United States
MetricValue
Female22.4%
Male77.6%
Average age38.1
Estimated audience size2,181,462

Audience persona

The typical Adam Schefter fan in United States is more male, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Adam Schefter in United States
RegionReachAffinity
California188,2630.78×
New York152,7801.25×
Pennsylvania129,6491.77×
Texas129,4400.69×
Florida129,1700.87×
Illinois98,3291.35×
Ohio96,2121.43×
Michigan95,0951.67×
Virginia77,1391.45×
New Jersey72,5761.31×
North Carolina66,2291.01×
Maryland61,4901.64×
Massachusetts60,3161.4×
Wisconsin52,4061.6×
Georgia50,7570.76×
Missouri44,6031.27×
Arizona43,3340.97×
Minnesota43,0941.38×
Colorado37,1331.08×
Kentucky36,5211.34×
Washington35,8410.82×
Indiana34,1660.86×
South Carolina28,9110.88×
Tennessee27,8250.64×
Connecticut23,0701.05×
Louisiana20,7260.74×
Iowa20,5741.14×
Kansas19,5031.13×
Alabama17,4750.57×
Oklahoma16,3950.68×
Nevada16,0530.76×
Oregon14,7620.59×
Idaho12,3061.12×
Mississippi11,6790.65×
New Hampshire10,6501.24×
Utah10,0570.51×
New Mexico9,8070.9×
Rhode Island9,3421.35×
West Virginia8,8970.88×
Nebraska8,4570.77×
Arkansas7,8890.44×
Delaware7,8351.3×
Washington, District of Columbia7,6811.17×
South Dakota6,3931.27×
Maine6,0870.78×
Hawaii5,8940.63×
Montana4,6500.77×
North Dakota4,1660.93×
Alaska2,0190.43×
Vermont1,7180.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adam Schefter audience
BrandAffinityCategory
Electrolyte9.09×Health
Alaska2.45×Travel & Leisure
Captain America (1990 film)4.41×Movies & TV
Graham Greene5.24×Literature
Nebraska2.3×Travel & Leisure
Litter box1.68×Pets & Animals
Google Photos1.81×Technology & Electronics
Chili con carne5.56×Food & Beverages
3D printing1.74×Technology & Electronics
Unique Gifts1.61×Shopping
Hog Hunting2.2×Sports
Noodle (Gorillaz)2.29×Music & Radio
Emperor Entertainment Group7.56×Business & Career
nbc chicago3.43×Movies & TV
Birthday Gifts1.83×Kids & Family
Jeep Grand Cherokee (WJ)3.52×Cars & Mobility
Sinaloa2.04×Travel & Leisure
Home staging2.77×Home & Garden
Consequence (rapper)3.21×Music & Radio
Medieval fantasy6.45×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adam Schefter audience
TraitClusterScore
Early Adopter MentalityPOWER1.36
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.06
PatriotismCONSERVATISM1.01
Social Media UsageJOY0.99
IndividualismJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Adam Schefter
CountryShare
United States93.0%
Canada3.5%
United Kingdom1.1%

See Adam Schefter audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Adam Schefter have in United States?

Adam Schefter has an estimated audience of 2,181,462 people in United States, concentrated in California and New York.

What is the gender split and age of Adam Schefter fans?

22.4% of Adam Schefter fans are female, 77.6% are male, with an average age of 38.1 years.

Which brands do Adam Schefter fans like most?

Adam Schefter fans show strongest brand affinity for Electrolyte (9.09×), Alaska (2.45×), and Captain America (1990 film) (4.41×) over the country average.

Where do Adam Schefter fans live in United States?

Adam Schefter fans in United States are most concentrated in California (reach 188,263), New York (reach 152,780), and Pennsylvania (reach 129,649). These three regions account for the largest share of the active audience.

What other brands do Adam Schefter fans also like?

Beyond Adam Schefter itself, the audience over-indexes on Alaska (2.45×), Captain America (1990 film) (4.41×), Graham Greene (5.24×), and Nebraska (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adam Schefter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.