A data profile of the people who buy, follow and care about Mountains in Norway — modelled from more than twelve digital signal sources. Mountains has an estimated audience of 614,720 people in Norway.
Mountains has an estimated audience of 614,720 people in Norway. 56.1% are female, 43.9% are male, average age 47.7. Top brand affinities: Yarn, Knitting needle, OUTDOOR ADVENTURE, Trentino-Alto Adige/Südtirol, Freshwater fish.
Top brand affinities include Yarn, Knitting needle, OUTDOOR ADVENTURE, with strongest over-indexing on Yarn (1.51× the country average).
Demographically, the Mountains audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Mountains fan in Norway is more female, around 47.7 years old, with strong Travelling tendencies and a notable affinity for Yarn.
The key figures that characterise the Mountains profile in Norway.
56.1% are female, 43.9% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 47.7 |
| Estimated audience size | 614,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Mountains audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 6.8% |
| Italy | 5.9% |
The strongest cross-interests of the Mountains audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jack Wolfskin | Fashion & Accessoires | 2.17× | ||
| 02 | Ultra-Trail du Mont-Blanc | Sports | 2.14× | ||
| 03 | OUTDOOR ADVENTURE | Games | 1.99× | ||
| 04 | Fritz Meinecke | Home & Garden | 1.99× | ||
| 05 | Freshwater fish | Pets & Animals | 1.75× | ||
| 06 | Rocky Mountain Elk Foundation | Travel & Leisure | 1.69× | ||
| 07 | LOWA | Fashion & Accessoires | 1.68× | ||
| 08 | Simms Fishing Products | Sports | 1.62× | ||
| 09 | Trentino-Alto Adige/Südtirol | Travel & Leisure | 1.61× | ||
| 10 | Columbia Sportswear | Fashion & Accessoires | 1.60× | ||
| 11 | Ducks Unlimited | Pets & Animals | 1.53× | ||
| 12 | Knitting needle | Fashion & Accessoires | 1.52× | ||
| 13 | Malt whisky | Food & Beverages | 1.52× | ||
| 14 | Yarn | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.74× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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