A data profile of the people who buy, follow and care about Mountains in France — modelled from more than twelve digital signal sources. Mountains has an estimated audience of 3,596,552 people in France.
The average Mountains fan in France is 43.5 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie.
Top brand affinities include Sports, Food, Design, with strongest over-indexing on Sports (1.76× the country average).
Demographically, the Mountains audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mountains fan in France is balanced, around 43.5 years old, with strong Travelling tendencies and a notable affinity for Sports.
The key figures that characterise the Mountains profile in France.
52.5% are female, 47.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.5 |
| Estimated audience size | 3,596,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Mountains audience comes from France.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 6.8% |
| Italy | 5.9% |
Where the Mountains audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~400K | 1.33× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.32× | |
| 03 | Nouvelle-Aquitaine | ~400K | 1.24× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.17× | |
| 05 | Normandy | ~200K | 1.12× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 1.12× | |
| 07 | Centre-Val de Loire | ~100K | 1.08× | |
| 08 | Hauts-de-France | ~300K | 1.01× | |
| 09 | Brittany | ~100K | 0.81× | |
| 10 | Grand Est | ~200K | 0.78× | |
| 11 | Île-de-France | ~500K | 0.74× | |
| 12 | Corsica | ~10K | 0.67× | |
| 13 | Pays de la Loire | ~100K | 0.66× |
The strongest cross-interests of the Mountains audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski mountaineering | Sports | 3.50× | ||
| 02 | Travel Adventures | Travel & Leisure | 3.49× | ||
| 03 | Outdoor Photographer | Arts & Culture | 3.27× | ||
| 04 | Travel website | Travel & Leisure | 3.17× | ||
| 05 | Fine-art photography | Technology & Electronics | 3.17× | ||
| 06 | Snowboard | Sports | 3.04× | ||
| 07 | Lace wig | Beauty & Wellness | 2.84× | ||
| 08 | Outdoor enthusiast | Sports | 2.75× | ||
| 09 | Ski resort | Travel & Leisure | 2.50× | ||
| 10 | Alpine skiing | Sports | 2.48× | ||
| 11 | Adventure travel | Travel & Leisure | 2.38× | ||
| 12 | Health & wellness | Health | 2.10× | ||
| 13 | Adventure | Travel & Leisure | 1.90× | ||
| 14 | Vacations | Travel & Leisure | 1.87× | ||
| 15 | Leclerc Voyages | Travel & Leisure | 1.85× | ||
| 16 | Sports | Sports | 1.76× | ||
| 17 | Holiday | Travel & Leisure | 1.75× | ||
| 18 | Airbnb | Travel & Leisure | 1.73× | ||
| 19 | Food | Food & Beverages | 1.55× | ||
| 20 | Design | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.41× | |
| Patriotism | CONSERVATISM | 1.81× | |
| Sustainability | BALANCE | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Spirituality | BALANCE | 1.07× | |
| Need for Security | CONSERVATISM | 1.08× |
Mountains has an estimated audience of 3,596,552 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
52.5% of Mountains fans are female, 47.5% are male, with an average age of 43.5 years.
Mountains fans show strongest brand affinity for Sports (1.76×), Food (1.55×), and Design (1.53×) over the country average.
Mountains fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~500K), Île-de-France (reach ~500K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mountains itself, the audience over-indexes on Food (1.55×), Design (1.53×), Travel Adventures (3.49×), and Vacations (1.87×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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