Mountains Audience in Germany
Mountains has an estimated audience of 4,868,454 people in Germany. 52.9% are female, 47.1% are male, average age 41.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Adventure, Home Interiors, Lakes, Tyrol (state).
The average Mountains fan in Germany is 41.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Adventure, Home Interiors, with strongest over-indexing on Tagesschau (1.64× the country average). Demographically, the Mountains audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Mountains fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.5 |
| Estimated audience size | 4,868,454 |
Audience persona
The typical Mountains fan in Germany is balanced, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,681,837 | 3.43× |
| Nordrhein-Westfalen | 2,503,750 | 2.35× |
| Baden-Württemberg | 1,219,671 | 1.84× |
| Niedersachsen | 662,656 | 1.4× |
| Hessen | 336,212 | 0.91× |
| Rheinland-Pfalz | 276,823 | 1.13× |
| Berlin | 197,198 | 0.91× |
| Sachsen | 171,101 | 0.72× |
| Thüringen | 151,648 | 1.22× |
| Schleswig-Holstein | 112,040 | 0.64× |
| Hamburg | 96,262 | 0.87× |
| Brandenburg | 91,654 | 0.61× |
| Sachsen-Anhalt | 87,848 | 0.7× |
| Mecklenburg-Vorpommern | 45,435 | 0.49× |
| Saarland | 33,379 | 0.56× |
| Bremen | 24,935 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.64× | Movies & TV |
| Adventure | 2.09× | Travel & Leisure |
| Home Interiors | 2.88× | Home & Garden |
| Lakes | 1.82× | Travel & Leisure |
| Tyrol (state) | 1.69× | Travel & Leisure |
| OUTDOOR ADVENTURE | 2.69× | Games |
| Air travel | 1.51× | Travel & Leisure |
| Survival skills | 2.03× | Politics & Society |
| HolidayCheck | 1.57× | Travel & Leisure |
| Wedding reception | 2.05× | Kids & Family |
| Ski resort | 1.54× | Travel & Leisure |
| Secret Escapes | 2.18× | Travel & Leisure |
| Architecture & Interior Design | 1.77× | Home & Garden |
| Plant nursery | 1.67× | Home & Garden |
| Lindsey Vonn | 1.5× | Sports |
| Health And Beauty | 1.64× | Beauty & Wellness |
| Leave of absence | 3.76× | Business & Career |
| Mountain resort | 2.09× | Travel & Leisure |
| Mothercare | 2.05× | Kids & Family |
| Wanderlust | 2.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.43 |
| Travelling | THRILL | 1.34 |
| Indulgence | JOY | 1.32 |
| Pet Ownership | JOY | 1.27 |
| Sustainability | BALANCE | 1.21 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 6.8% |
| Italy | 5.9% |
See Mountains audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Mountains have in Germany?
Mountains has an estimated audience of 4,868,454 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mountains fans?
52.9% of Mountains fans are female, 47.1% are male, with an average age of 41.5 years.
Which brands do Mountains fans like most?
Mountains fans show strongest brand affinity for Tagesschau (1.64×), Adventure (2.09×), and Home Interiors (2.88×) over the country average.
Where do Mountains fans live in Germany?
Mountains fans in Germany are most concentrated in Bayern (reach 2,681,837), Nordrhein-Westfalen (reach 2,503,750), and Baden-Württemberg (reach 1,219,671). These three regions account for the largest share of the active audience.
What other brands do Mountains fans also like?
Beyond Mountains itself, the audience over-indexes on Adventure (2.09×), Home Interiors (2.88×), Lakes (1.82×), and Tyrol (state) (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.