Rascasse Audience Intelligence

Vuori Target Market in United States

A data profile of the people who buy, follow and care about Vuori in United States — modelled from more than twelve digital signal sources. Vuori has an estimated audience of 8,721,189 people in United States.

#410among Brand in United States#333in Sports

The average Vuori fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Swimming, Lunch, Trousers, with strongest over-indexing on Swimming (1.79× the country average).

Demographically, the Vuori audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sports Activity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vuori fan in United States is more female, around 40.3 years old, with strong Sports Activity tendencies and a notable affinity for Swimming.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vuori profile in United States.

Audience size
8.7M
in United States
Gender
55.8%♀
44.2% male
Age
40.3
average years
Country rank
#4077
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vuori

55.8% are female, 44.2% are male, average age 40.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Vuori audience in United States
MetricValue
Female55.8%
Male44.2%
Average age40.3
Estimated audience size8,721,189
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Vuori audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

88.6%

of the worldwide Vuori audience comes from United States.

Worldwide audience distribution share by country for Vuori
CountryShare
United States88.6%
United Kingdom2.2%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vuori audience in United States is strongest.

Fig. 05

Top regions by affinity

Vuori customers by region in United States
#RegionReachAffinity×
01California~2M2.27×
02Colorado~300K1.99×
03Washington, District of Columbia~40K1.74×
04Massachusetts~300K1.64×
05Utah~100K1.64×
06Arizona~300K1.52×
07Illinois~400K1.43×
08Washington~200K1.43×
09Montana~30K1.36×
10Hawaii~50K1.31×
11Connecticut~100K1.28×
12Minnesota~100K1.23×
13New York~600K1.22×
14Nevada~90K1.09×
15Idaho~50K1.09×
16Oregon~100K1.08×
17Tennessee~200K1.06×
18Texas~700K1.00×
19New Jersey~200K0.99×
20New Hampshire~30K0.96×
21Michigan~200K0.94×
22North Dakota~20K0.92×
23Vermont~10K0.92×
24North Carolina~200K0.91×
25Pennsylvania~300K0.89×
26Missouri~100K0.89×
27Virginia~200K0.88×
28South Carolina~100K0.86×
29Iowa~60K0.85×
30Maryland~100K0.84×
31Wisconsin~100K0.84×
32Georgia~200K0.82×
33Florida~500K0.81×
34Nebraska~30K0.81×
35Rhode Island~20K0.78×
36Ohio~200K0.77×
37South Dakota~10K0.76×
38Maine~20K0.75×
39Alaska~10K0.75×
40Alabama~90K0.74×
41Indiana~100K0.73×
42Kansas~50K0.73×
43Arkansas~50K0.69×
44Delaware~20K0.69×
45Louisiana~70K0.67×
46Oklahoma~60K0.67×
47Mississippi~40K0.64×
48Kentucky~60K0.55×
49New Mexico~20K0.53×
50West Virginia~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Vuori, United States
0.39×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vuori audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vuori audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages2.00×
02PandoraFashion & Accessoires1.96×
03Hot yogaSports1.94×
04High-intensity interval trainingSports1.81×
05SwimmingSports1.79×
06WalkingSports1.78×
07ASICSFashion & Accessoires1.74×
08AerobicsSports1.73×
09LunchFood & Beverages1.68×
10Labor DayPolitics & Society1.66×
11TrousersFashion & Accessoires1.59×
12CrossFitSports1.58×
13Swimming poolSports1.57×
14FacialBeauty & Wellness1.57×
15CutleryHome & Garden1.56×
16Property finderHome & Garden1.54×
17Under ArmourFashion & Accessoires1.53×
18Ancient EgyptPolitics & Society1.51×
19RunningSports1.50×
20Social media marketingBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vuori audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vuori audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.37×
IndulgenceJOY1.34×
MindfulnessBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vuori audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.89×
Social Media UsageJOY0.93×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vuori's target market in United States?

Vuori's target market in United States covers an estimated 8,721,189 people, concentrated in California and Texas.

02

What is the gender split and age of Vuori customers?

55.8% of the Vuori audience are female, 44.2% are male, with an average age of 40.3 years.

03

Which brands do Vuori fans like most?

Vuori fans show strongest brand affinity for Swimming (1.79×), Lunch (1.68×), and Trousers (1.59×) over the country average.

04

Where do Vuori fans live in United States?

Vuori fans in United States are most concentrated in California (reach ~2M), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Vuori fans also like?

Beyond Vuori itself, the audience over-indexes on Lunch (1.68×), Trousers (1.59×), Swimming pool (1.57×), and Running (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Vuori audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vuori. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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