Vuori Audience in United States
Vuori has an estimated audience of 8,330,643 people in United States. 55.7% are female, 44.3% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Historic site, Goop, Governor of Michigan, Elsword, Vocal harmony.
The average Vuori fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (8.65× the country average). Demographically, the Vuori audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Vuori fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.2 |
| Estimated audience size | 8,330,643 |
Audience persona
The typical Vuori fan in United States is more female, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,173,059 | 2.37× |
| Texas | 693,144 | 0.97× |
| New York | 498,698 | 1.07× |
| Florida | 420,601 | 0.75× |
| Illinois | 399,205 | 1.44× |
| Colorado | 271,628 | 2.07× |
| Pennsylvania | 262,147 | 0.93× |
| Massachusetts | 259,040 | 1.58× |
| Arizona | 258,453 | 1.52× |
| Washington | 251,570 | 1.51× |
| North Carolina | 235,412 | 0.94× |
| Georgia | 213,511 | 0.83× |
| Michigan | 211,285 | 0.97× |
| New Jersey | 206,829 | 0.98× |
| Ohio | 186,816 | 0.73× |
| Virginia | 186,091 | 0.92× |
| Tennessee | 174,975 | 1.05× |
| Minnesota | 153,594 | 1.29× |
| Missouri | 124,927 | 0.93× |
| Maryland | 121,630 | 0.85× |
| Utah | 117,964 | 1.58× |
| Wisconsin | 114,930 | 0.92× |
| Indiana | 113,196 | 0.74× |
| Connecticut | 108,530 | 1.3× |
| Oregon | 107,802 | 1.13× |
| South Carolina | 96,601 | 0.77× |
| Alabama | 80,910 | 0.7× |
| Nevada | 78,915 | 0.98× |
| Louisiana | 66,370 | 0.62× |
| Oklahoma | 65,621 | 0.71× |
| Iowa | 60,528 | 0.88× |
| Kentucky | 56,481 | 0.54× |
| Kansas | 50,563 | 0.77× |
| Hawaii | 49,118 | 1.37× |
| Arkansas | 47,800 | 0.7× |
| Idaho | 46,315 | 1.11× |
| Mississippi | 41,428 | 0.6× |
| Washington, District of Columbia | 41,359 | 1.65× |
| Nebraska | 34,830 | 0.83× |
| Montana | 32,473 | 1.41× |
| New Hampshire | 32,046 | 0.98× |
| Maine | 22,303 | 0.75× |
| New Mexico | 21,927 | 0.52× |
| Rhode Island | 19,911 | 0.75× |
| North Dakota | 15,256 | 0.89× |
| Delaware | 14,487 | 0.63× |
| South Dakota | 13,591 | 0.71× |
| West Virginia | 13,513 | 0.35× |
| Vermont | 13,382 | 0.91× |
| Alaska | 12,570 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.65× | Arts & Culture |
| Goop | 10.54× | Internet & Social Media |
| Governor of Michigan | 13.44× | Politics & Society |
| Elsword | 29.22× | Games |
| Vocal harmony | 7.78× | Music & Radio |
| Grinch | 6.13× | Movies & TV |
| Fairy godmother | 9.87× | Literature |
| Hibachi | 10.39× | Food & Beverages |
| Wok | 8.56× | Food & Beverages |
| Cherish (group) | 13.58× | Music & Radio |
| Google Home | 7.56× | Technology & Electronics |
| Hipster | 11.13× | Politics & Society |
| headspace | 10.34× | Health |
| Grace Slick | 9.25× | Music & Radio |
| Mathcore | 8.28× | Music & Radio |
| TV Fanatic | 10.31× | Movies & TV |
| No Escape (1994 film) | 10.41× | Movies & TV |
| El Paso County, Colorado | 11.66× | Travel & Leisure |
| Guitarist (magazine) | 10× | Music & Radio |
| Harlow | 10.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.42 |
| Sports Activity | POWER | 1.37 |
| Extroversion | THRILL | 1.26 |
| Sustainability | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.9% |
| Canada | 2.1% |
| United Kingdom | 1.9% |
See Vuori audiences in other countries
More Sports audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Vuori have in United States?
Vuori has an estimated audience of 8,330,643 people in United States, concentrated in California and Texas.
What is the gender split and age of Vuori fans?
55.7% of Vuori fans are female, 44.3% are male, with an average age of 40.2 years.
Which brands do Vuori fans like most?
Vuori fans show strongest brand affinity for Historic site (8.65×), Goop (10.54×), and Governor of Michigan (13.44×) over the country average.
Where do Vuori fans live in United States?
Vuori fans in United States are most concentrated in California (reach 2,173,059), Texas (reach 693,144), and New York (reach 498,698). These three regions account for the largest share of the active audience.
What other brands do Vuori fans also like?
Beyond Vuori itself, the audience over-indexes on Goop (10.54×), Governor of Michigan (13.44×), Elsword (29.22×), and Vocal harmony (7.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vuori. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.