Vuori Audience in United States

Vuori has an estimated audience of 8,330,643 people in United States. 55.7% are female, 44.3% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Alliant Credit Union, Indeed.com, CarGurus.

The average Vuori fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Alliant Credit Union, with strongest over-indexing on Google Maps (13.96× the country average). Demographically, the Vuori audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Vuori fans

Demographic split for Vuori audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.2
Estimated audience size8,330,643

Audience persona

The typical Vuori fan in United States is more female, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Vuori in United States
RegionReachAffinity
California2,173,0592.37×
Texas693,1440.97×
New York498,6981.07×
Florida420,6010.75×
Illinois399,2051.44×
Colorado271,6282.07×
Pennsylvania262,1470.93×
Massachusetts259,0401.58×
Arizona258,4531.52×
Washington251,5701.51×
North Carolina235,4120.94×
Georgia213,5110.83×
Michigan211,2850.97×
New Jersey206,8290.98×
Ohio186,8160.73×
Virginia186,0910.92×
Tennessee174,9751.05×
Minnesota153,5941.29×
Missouri124,9270.93×
Maryland121,6300.85×
Utah117,9641.58×
Wisconsin114,9300.92×
Indiana113,1960.74×
Connecticut108,5301.3×
Oregon107,8021.13×
South Carolina96,6010.77×
Alabama80,9100.7×
Nevada78,9150.98×
Louisiana66,3700.62×
Oklahoma65,6210.71×
Iowa60,5280.88×
Kentucky56,4810.54×
Kansas50,5630.77×
Hawaii49,1181.37×
Arkansas47,8000.7×
Idaho46,3151.11×
Mississippi41,4280.6×
Washington, District of Columbia41,3591.65×
Nebraska34,8300.83×
Montana32,4731.41×
New Hampshire32,0460.98×
Maine22,3030.75×
New Mexico21,9270.52×
Rhode Island19,9110.75×
North Dakota15,2560.89×
Delaware14,4870.63×
South Dakota13,5910.71×
West Virginia13,5130.35×
Vermont13,3820.91×
Alaska12,5700.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vuori audience
BrandAffinityCategory
Google Maps13.96×Internet & Social Media
Capital One12.62×Business & Career
Alliant Credit Union129.42×Business & Career
Indeed.com11.04×Business & Career
CarGurus12.22×Cars & Mobility
Enterprise Rent-A-Car10.87×Cars & Mobility
Google News10.37×News
Circle K11.85×Shopping
Beetlejuice7.67×Movies & TV
DeviantArt11.18×Internet & Social Media
Aaron Rodgers10.11×Sports
Autism Awareness14.49×Health
AccuWeather9.95×Home & Garden
Khan Academy12.91×Business & Career
ICloud14.38×Technology & Electronics
Diabetes mellitus awareness9.59×Health
Diane Keaton8.74×Movies & TV
Kia Sportage29.22×Cars & Mobility
Apple Store10.97×Shopping
Kendra Scott14.4×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vuori audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Sports ActivityPOWER1.37
ExtroversionTHRILL1.26
SustainabilityBALANCE1.22
Risk AppetiteTHRILL1.2
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Vuori
CountryShare
United States88.9%
Canada2.1%
United Kingdom1.9%

See Vuori audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Vuori have in United States?

Vuori has an estimated audience of 8,330,643 people in United States, concentrated in California and Texas.

What is the gender split and age of Vuori fans?

55.7% of Vuori fans are female, 44.3% are male, with an average age of 40.2 years.

Which brands do Vuori fans like most?

Vuori fans show strongest brand affinity for Google Maps (13.96×), Capital One (12.62×), and Alliant Credit Union (129.42×) over the country average.

Where do Vuori fans live in United States?

Vuori fans in United States are most concentrated in California (reach 2,173,059), Texas (reach 693,144), and New York (reach 498,698). These three regions account for the largest share of the active audience.

What other brands do Vuori fans also like?

Beyond Vuori itself, the audience over-indexes on Capital One (12.62×), Alliant Credit Union (129.42×), Indeed.com (11.04×), and CarGurus (12.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vuori. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.