The Weather Channel Audience in Germany
The Weather Channel has an estimated audience of 714,422 people in Germany. 50.6% are female, 49.4% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: AccuWeather, Wetter.com, ImmoScout24, Reddit, Outdoor recreation.
The average The Weather Channel fan in Germany is 40.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include AccuWeather, Wetter.com, ImmoScout24, with strongest over-indexing on AccuWeather (25.43× the country average). Demographically, the The Weather Channel audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of The Weather Channel fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.5 |
| Estimated audience size | 714,422 |
Audience persona
The typical The Weather Channel fan in Germany is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 165,161 | 1.44× |
| Nordrhein-Westfalen | 147,522 | 0.94× |
| Baden-Württemberg | 142,788 | 1.46× |
| Niedersachsen | 80,945 | 1.17× |
| Hessen | 62,254 | 1.14× |
| Rheinland-Pfalz | 49,143 | 1.37× |
| Schleswig-Holstein | 30,544 | 1.19× |
| Sachsen | 30,299 | 0.86× |
| Berlin | 27,785 | 0.87× |
| Hamburg | 18,422 | 1.14× |
| Brandenburg | 17,629 | 0.8× |
| Thüringen | 17,045 | 0.94× |
| Sachsen-Anhalt | 11,623 | 0.63× |
| Mecklenburg-Vorpommern | 7,899 | 0.58× |
| Saarland | 6,416 | 0.73× |
| Bremen | 4,483 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 25.43× | Home & Garden |
| Wetter.com | 3.66× | Home & Garden |
| ImmoScout24 | 3.21× | Home & Garden |
| 3.53× | Internet & Social Media | |
| Outdoor recreation | 1.88× | Sports |
| Gala | 2.24× | News |
| Weather | 4.4× | Home & Garden |
| MSN | 3.79× | News |
| Edeka | 1.5× | Shopping |
| National Hurricane Center | 37.11× | Politics & Society |
| Immowelt | 2.05× | Home & Garden |
| Roland Kaiser | 2.32× | Music & Radio |
| GMX Mail | 2.52× | Internet & Social Media |
| Polar | 10.5× | Sports |
| VfB Stuttgart | 1.79× | Sports |
| Eternal (band) | 6.78× | Music & Radio |
| Royal Mail | 19.31× | Business & Career |
| ImmobilienScout24 | 2.1× | Home & Garden |
| Munich | 1.52× | Travel & Leisure |
| Colliers International | 36.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Community Orientation | OPEN | 1.37 |
| Price Sensitivity | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
| Need for Security | CONSERVATISM | 1.05 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| Germany | 3.6% |
| Canada | 2.8% |
See The Weather Channel audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does The Weather Channel have in Germany?
The Weather Channel has an estimated audience of 714,422 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of The Weather Channel fans?
50.6% of The Weather Channel fans are female, 49.4% are male, with an average age of 40.5 years.
Which brands do The Weather Channel fans like most?
The Weather Channel fans show strongest brand affinity for AccuWeather (25.43×), Wetter.com (3.66×), and ImmoScout24 (3.21×) over the country average.
Where do The Weather Channel fans live in Germany?
The Weather Channel fans in Germany are most concentrated in Bayern (reach 165,161), Nordrhein-Westfalen (reach 147,522), and Baden-Württemberg (reach 142,788). These three regions account for the largest share of the active audience.
What other brands do The Weather Channel fans also like?
Beyond The Weather Channel itself, the audience over-indexes on Wetter.com (3.66×), ImmoScout24 (3.21×), Reddit (3.53×), and Outdoor recreation (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Weather Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.