Rascasse Audience Intelligence

The Weather Channel Audience in Germany

A data profile of the people who buy, follow and care about The Weather Channel in Germany — modelled from more than twelve digital signal sources. The Weather Channel has an estimated audience of 714,809 people in Germany.

#73among TV Channel in Germany#1198in Movies & TV

The average The Weather Channel fan in Germany is 40.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include AccuWeather, ImmoScout24, Reddit, with strongest over-indexing on AccuWeather (25.43× the country average).

Demographically, the The Weather Channel audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Weather Channel fan in Germany is balanced, around 40.5 years old, with strong Social Media Usage tendencies and a notable affinity for AccuWeather.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Weather Channel profile in Germany.

Audience size
715K
in Germany
Gender
50.6%♀
49.4% male
Age
40.5
average years
Country rank
#8696
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Weather Channel

50.6% are female, 49.4% are male, average age 40.5.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for The Weather Channel audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age40.5
Estimated audience size714,809
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the The Weather Channel audience in Germany
Age bracketShare%
16-1910%
20-2924%
30-3925%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.6%

of the worldwide The Weather Channel audience comes from Germany.

Worldwide audience distribution share by country for The Weather Channel
CountryShare
United States67.4%
Germany3.6%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Weather Channel audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Weather Channel fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.37×
02Baden-Württemberg~100K1.34×
03Bayern~200K1.31×
04Niedersachsen~80K1.20×
05Schleswig-Holstein~30K1.11×
06Thüringen~20K1.08×
07Hamburg~20K1.06×
08Hessen~60K1.05×
09Saarland~9K1.00×
10Nordrhein-Westfalen~100K0.93×
11Bremen~5K0.86×
12Sachsen~30K0.84×
13Sachsen-Anhalt~20K0.82×
14Berlin~30K0.81×
15Brandenburg~20K0.80×
16Mecklenburg-Vorpommern~10K0.76×
Fig. 06

Affinity by region

Affinity by region — The Weather Channel, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Weather Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Weather Channel audience
#·InterestCategoryAffinity×
01National Hurricane CenterPolitics & Society37.11×
02Colliers InternationalBusiness & Career36.26×
03AccuWeatherHome & Garden25.43×
04MaastrichtTravel & Leisure20.19×
05Royal MailBusiness & Career19.31×
06PolarSports10.50×
07WeatherHome & Garden4.40×
08MSNNews3.79×
09Wetter.comHome & Garden3.66×
10RedditInternet & Social Media3.53×
11ImmoScout24Home & Garden3.21×
12Tesla SuperchargerCars & Mobility2.94×
13GMX MailInternet & Social Media2.52×
14Roland KaiserMusic & Radio2.32×
15ImmobilienScout24Home & Garden2.10×
16ImmoweltHome & Garden2.05×
17Outdoor recreationSports1.88×
18VfB StuttgartSports1.79×
19MunichTravel & Leisure1.52×
20EdekaShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Weather Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Weather Channel audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.40×
Healthy LifestyleBALANCE1.22×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Weather Channel audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.90×
Design AffinityPREMIUM0.94×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Weather Channel have in Germany?

The Weather Channel has an estimated audience of 714,809 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of The Weather Channel fans?

50.6% of The Weather Channel fans are female, 49.4% are male, with an average age of 40.5 years.

03

Which brands do The Weather Channel fans like most?

The Weather Channel fans show strongest brand affinity for AccuWeather (25.43×), ImmoScout24 (3.21×), and Reddit (3.53×) over the country average.

04

Where do The Weather Channel fans live in Germany?

The Weather Channel fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Weather Channel fans also like?

Beyond The Weather Channel itself, the audience over-indexes on ImmoScout24 (3.21×), Reddit (3.53×), Outdoor recreation (1.88×), and Wetter.com (3.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See The Weather Channel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Weather Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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