University of Pittsburgh Medical Center Audience in United States
University of Pittsburgh Medical Center has an estimated audience of 1,069,901 people in United States. 64.2% are female, 35.8% are male, average age 46.1. Top regions: Pennsylvania, Ohio, California. Top brand affinities: Capital One, Google Maps, Outer Banks, CarGurus, Indeed.com.
The average University of Pittsburgh Medical Center fan in United States is 46.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, California. Top brand affinities include Capital One, Google Maps, Outer Banks, with strongest over-indexing on Capital One (7.15× the country average). Demographically, the University of Pittsburgh Medical Center audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Pittsburgh Medical Center fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 46.1 |
| Estimated audience size | 1,069,901 |
Audience persona
The typical University of Pittsburgh Medical Center fan in United States is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 298,892 | 8.3× |
| Ohio | 73,226 | 2.22× |
| California | 71,379 | 0.61× |
| New York | 70,586 | 1.18× |
| Texas | 51,134 | 0.56× |
| Florida | 49,946 | 0.69× |
| Virginia | 39,533 | 1.52× |
| Maryland | 31,986 | 1.74× |
| Illinois | 30,269 | 0.85× |
| New Jersey | 29,753 | 1.09× |
| North Carolina | 27,273 | 0.85× |
| Massachusetts | 23,088 | 1.1× |
| Michigan | 21,663 | 0.77× |
| Georgia | 21,356 | 0.65× |
| West Virginia | 21,349 | 4.29× |
| Tennessee | 15,249 | 0.71× |
| Indiana | 13,207 | 0.68× |
| South Carolina | 11,795 | 0.73× |
| Missouri | 11,130 | 0.65× |
| Minnesota | 10,680 | 0.7× |
| Washington | 10,454 | 0.49× |
| Colorado | 10,290 | 0.61× |
| Arizona | 9,845 | 0.45× |
| Kentucky | 9,614 | 0.72× |
| Wisconsin | 9,280 | 0.58× |
| Connecticut | 8,674 | 0.81× |
| Oregon | 7,331 | 0.6× |
| Alabama | 6,328 | 0.42× |
| Louisiana | 6,198 | 0.45× |
| Oklahoma | 5,470 | 0.46× |
| Iowa | 5,372 | 0.61× |
| Washington, District of Columbia | 5,253 | 1.63× |
| Utah | 4,810 | 0.5× |
| Kansas | 4,801 | 0.57× |
| Arkansas | 4,395 | 0.5× |
| Nevada | 4,010 | 0.39× |
| Delaware | 3,968 | 1.34× |
| Nebraska | 3,445 | 0.64× |
| New Hampshire | 3,212 | 0.76× |
| Mississippi | 3,148 | 0.36× |
| Rhode Island | 2,659 | 0.78× |
| New Mexico | 2,533 | 0.47× |
| Idaho | 2,400 | 0.45× |
| Alaska | 2,223 | 0.97× |
| Hawaii | 2,129 | 0.46× |
| Montana | 2,099 | 0.71× |
| Vermont | 2,034 | 1.08× |
| North Dakota | 2,018 | 0.92× |
| Maine | 1,919 | 0.5× |
| South Dakota | 1,913 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 7.15× | Business & Career |
| Google Maps | 6.37× | Internet & Social Media |
| Outer Banks | 23.27× | Travel & Leisure |
| CarGurus | 7.22× | Cars & Mobility |
| Indeed.com | 4.97× | Business & Career |
| Diane Keaton | 7.21× | Movies & TV |
| PSV Eindhoven | 41.91× | Sports |
| Google News | 6.72× | News |
| University of Pittsburgh | 33.09× | Business & Career |
| Sheetz | 8.73× | Cars & Mobility |
| Pretzel | 14.6× | Food & Beverages |
| Billy Bob Thornton | 8.75× | Movies & TV |
| Catherine Zeta-Jones | 11.45× | Movies & TV |
| Mandy Moore | 14.91× | Music & Radio |
| Planet Fitness | 3.74× | Sports |
| Enterprise Rent-A-Car | 5.56× | Cars & Mobility |
| Milo Ventimiglia | 16.09× | Movies & TV |
| Florida Lottery | 7.47× | Games |
| Khan Academy | 7.2× | Business & Career |
| Aaron Rodgers | 5.45× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.29 |
| Career Orientation | POWER | 1.26 |
| Extroversion | THRILL | 1.24 |
| Price Sensitivity | PREMIUM | 1.2 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.5% |
| Saudi Arabia | 6.4% |
| Brazil | 3.0% |
See University of Pittsburgh Medical Center audiences in other countries
- University of Pittsburgh Medical Center — Germany
- University of Pittsburgh Medical Center — United Kingdom
- University of Pittsburgh Medical Center — France
- University of Pittsburgh Medical Center — Italy
- University of Pittsburgh Medical Center — Spain
- University of Pittsburgh Medical Center — Brazil
- University of Pittsburgh Medical Center — Japan
- University of Pittsburgh Medical Center — South Korea
- University of Pittsburgh Medical Center — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Pittsburgh Medical Center have in United States?
University of Pittsburgh Medical Center has an estimated audience of 1,069,901 people in United States, concentrated in Pennsylvania and Ohio.
What is the gender split and age of University of Pittsburgh Medical Center fans?
64.2% of University of Pittsburgh Medical Center fans are female, 35.8% are male, with an average age of 46.1 years.
Which brands do University of Pittsburgh Medical Center fans like most?
University of Pittsburgh Medical Center fans show strongest brand affinity for Capital One (7.15×), Google Maps (6.37×), and Outer Banks (23.27×) over the country average.
Where do University of Pittsburgh Medical Center fans live in United States?
University of Pittsburgh Medical Center fans in United States are most concentrated in Pennsylvania (reach 298,892), Ohio (reach 73,226), and California (reach 71,379). These three regions account for the largest share of the active audience.
What other brands do University of Pittsburgh Medical Center fans also like?
Beyond University of Pittsburgh Medical Center itself, the audience over-indexes on Google Maps (6.37×), Outer Banks (23.27×), CarGurus (7.22×), and Indeed.com (4.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Pittsburgh Medical Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.