Rascasse Audience Intelligence

University of Pittsburgh Medical Center Audience in United States

A data profile of the people who buy, follow and care about University of Pittsburgh Medical Center in United States — modelled from more than twelve digital signal sources. University of Pittsburgh Medical Center has an estimated audience of 1,069,901 people in United States.

#130among University in United States#2005among POI in United States#1496in Business & Career

The average University of Pittsburgh Medical Center fan in United States is 46.1 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include University of Pittsburgh, Pittsburgh Penguins, Pittsburgh Pirates, with strongest over-indexing on University of Pittsburgh (37.12× the country average).

Demographically, the University of Pittsburgh Medical Center audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Pittsburgh Medical Center fan in United States is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for University of Pittsburgh.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Pittsburgh Medical Center profile in United States.

Audience size
1.1M
in United States
Gender
64.2%♀
35.8% male
Age
46.1
average years
Country rank
#22649
POI in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Pittsburgh Medical Center fans

64.2% are female, 35.8% are male, average age 46.1.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for University of Pittsburgh Medical Center audience in United States
MetricValue
Female64.2%
Male35.8%
Average age46.1
Estimated audience size1,069,901
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the University of Pittsburgh Medical Center audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4922%
50+39%
Fig. 04

Worldwide distribution

74.5%

of the worldwide University of Pittsburgh Medical Center audience comes from United States.

Worldwide audience distribution share by country for University of Pittsburgh Medical Center
CountryShare
United States74.5%
Saudi Arabia6.4%
Brazil3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Pittsburgh Medical Center audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Pittsburgh Medical Center fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~300K7.65×
02West Virginia~10K2.90×
03Ohio~60K1.84×
04Maryland~30K1.49×
05Virginia~30K1.31×
06Washington, District of Columbia~4K1.27×
07New York~60K1.08×
08Delaware~3K1.08×
09Vermont~2K1.08×
10Massachusetts~20K1.05×
11Alaska~2K1.04×
12North Dakota~2K1.03×
13New Jersey~30K1.01×
14South Dakota~2K0.99×
15Rhode Island~3K0.98×
16Montana~3K0.98×
17New Hampshire~4K0.95×
18Idaho~5K0.93×
19Maine~4K0.93×
20Hawaii~4K0.92×
21Connecticut~10K0.91×
22Nebraska~5K0.91×
23Mississippi~8K0.89×
24New Mexico~5K0.89×
25Arkansas~8K0.87×
26Iowa~8K0.87×
27Kansas~7K0.87×
28Kentucky~10K0.86×
29South Carolina~10K0.85×
30North Carolina~30K0.84×
31Tennessee~20K0.84×
32Illinois~30K0.83×
33Oklahoma~10K0.83×
34Utah~8K0.83×
35Indiana~20K0.82×
36Minnesota~10K0.82×
37Louisiana~10K0.82×
38Oregon~10K0.82×
39Michigan~20K0.81×
40Missouri~10K0.81×
41Nevada~8K0.81×
42Wisconsin~10K0.80×
43Alabama~10K0.80×
44Colorado~10K0.78×
45Georgia~30K0.77×
46Florida~50K0.73×
47Arizona~20K0.73×
48Washington~20K0.71×
49California~80K0.64×
50Texas~60K0.60×
Fig. 06

Affinity by region

Affinity by region — University of Pittsburgh Medical Center, United States
0.60×1.00×7.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Pittsburgh Medical Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Pittsburgh Medical Center audience
#·InterestCategoryAffinity×
01University of PittsburghBusiness & Career37.12×
02Pittsburgh PenguinsSports12.22×
03Pennsylvania LotteryGames10.78×
04Allegiant AirTravel & Leisure8.80×
05Mobile gamblingGames8.52×
06Pittsburgh PiratesSports8.42×
07Ratatouille (film)Movies & TV7.51×
08Florida LotteryGames6.19×
09SheetzCars & Mobility6.18×
10Pittsburgh SteelersSports3.45×
11U-HaulBusiness & Career3.12×
12PharmacyBusiness & Career2.47×
13Planet FitnessSports2.01×
14Mortgage loansBusiness & Career2.00×
15Nonprofit organizationPolitics & Society1.97×
16AldiShopping1.79×
17Health careBusiness & Career1.77×
18Hobby LobbyHome & Garden1.73×
19Texas RoadhouseFood & Beverages1.73×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Pittsburgh Medical Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Pittsburgh Medical Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.80×
Convenience OrientationPREMIUM1.78×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Pittsburgh Medical Center audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Pittsburgh Medical Center have in United States?

University of Pittsburgh Medical Center has an estimated audience of 1,069,901 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of University of Pittsburgh Medical Center fans?

64.2% of University of Pittsburgh Medical Center fans are female, 35.8% are male, with an average age of 46.1 years.

03

Which brands do University of Pittsburgh Medical Center fans like most?

University of Pittsburgh Medical Center fans show strongest brand affinity for University of Pittsburgh (37.12×), Pittsburgh Penguins (12.22×), and Pittsburgh Pirates (8.42×) over the country average.

04

Where do University of Pittsburgh Medical Center fans live in United States?

University of Pittsburgh Medical Center fans in United States are most concentrated in Pennsylvania (reach ~300K), California (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do University of Pittsburgh Medical Center fans also like?

Beyond University of Pittsburgh Medical Center itself, the audience over-indexes on Pittsburgh Penguins (12.22×), Pittsburgh Pirates (8.42×), Allegiant Air (8.8×), and Sheetz (6.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Pittsburgh Medical Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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