Bates College Audience in United States
Bates College has an estimated audience of 323,921 people in United States. 55.2% are female, 44.8% are male, average age 37.0. Top brand affinities: Paul Casey, The Kessler, edureka, Keeping up with the Kardashian, Bundarra, New South Wales.
Top brand affinities include Paul Casey, The Kessler, edureka, with strongest over-indexing on Paul Casey (84.63× the country average). Demographically, the Bates College audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Sports Activity.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Bates College fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.0 |
| Estimated audience size | 323,921 |
Audience persona
The typical Bates College fan in United States is more female, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Paul Casey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paul Casey | 84.63× | Sports |
| The Kessler | 31.21× | Arts & Culture |
| edureka | 22.68× | Business & Career |
| Keeping up with the Kardashian | 21.74× | Movies & TV |
| Bundarra, New South Wales | 20.0× | Travel & Leisure |
| Chiasso | 17.18× | Travel & Leisure |
| Jasmine Rae | 13.75× | Music & Radio |
| Kendal | 12.55× | Travel & Leisure |
| Elsword | 12.37× | Games |
| Scott Kelby | 12.34× | Literature |
| Keeping Chickens | 11.87× | Pets & Animals |
| The Ice Queen | 11.51× | Literature |
| Fu Haifeng | 10.46× | Sports |
| MacKeeper | 9.98× | Technology & Electronics |
| Linse Kessler | 9.56× | Movies & TV |
| Khujo | 9.26× | Fashion & Accessoires |
| Macky 2 | 8.86× | Music & Radio |
| Kiwi FM | 8.5× | Music & Radio |
| Bang Khun Thian District | 8.5× | Travel & Leisure |
| Shappi Khorsandi | 8.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.12 |
| Patriotism | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 100.0% |
See Bates College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bates College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.