Bates College Audience in United States
Bates College has an estimated audience of 323,921 people in United States. 55.2% are female, 44.8% are male, average age 37.0. Top brand affinities: Colgate University, Brown University, Yale University, Georges St-Pierre, San Jose State University.
Top brand affinities include Colgate University, Brown University, Yale University, with strongest over-indexing on Colgate University (116.31× the country average). Demographically, the Bates College audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Community Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Bates College fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.0 |
| Estimated audience size | 323,921 |
Audience persona
The typical Bates College fan in United States is more female, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Colgate University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Colgate University | 116.31× | Business & Career |
| Brown University | 84.63× | Business & Career |
| Yale University | 31.85× | Business & Career |
| Georges St-Pierre | 26.66× | Sports |
| San Jose State University | 50.09× | Business & Career |
| University of Cambridge | 25.45× | Business & Career |
| Planet Fitness | 4.09× | Sports |
| University of Wisconsin–Madison | 20.35× | Business & Career |
| University of Southern California | 17.69× | Business & Career |
| Duke University | 16.45× | Business & Career |
| Wisconsin Badgers football | 16.73× | Sports |
| Boston College | 31.17× | Business & Career |
| Carnegie Mellon University | 21.74× | Business & Career |
| Cider | 7.55× | Food & Beverages |
| New England Revolution | 27.38× | Sports |
| Ohio University | 31.21× | Business & Career |
| Michigan State University | 11.84× | Business & Career |
| Diaper bag | 4.82× | Kids & Family |
| Ohio State University | 7.08× | Business & Career |
| University of Pennsylvania | 12.34× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.26 |
| Community Orientation | OPEN | 1.2 |
| Pet Ownership | JOY | 1.12 |
| Patriotism | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 100.0% |
See Bates College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bates College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.