University of Massachusetts Amherst Audience in United States
University of Massachusetts Amherst has an estimated audience of 557,336 people in United States. 54.6% are female, 45.4% are male, average age 36.0. Top regions: Massachusetts, New York, California. Top brand affinities: Alaska, Goop, Governor of Michigan, Vocal harmony, Historic site.
The average University of Massachusetts Amherst fan in United States is 36.0 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Alaska, Goop, Governor of Michigan, with strongest over-indexing on Alaska (9.35× the country average). Demographically, the University of Massachusetts Amherst audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Massachusetts Amherst fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.0 |
| Estimated audience size | 557,336 |
Audience persona
The typical University of Massachusetts Amherst fan in United States is balanced, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 172,877 | 15.74× |
| New York | 48,133 | 1.55× |
| California | 31,395 | 0.51× |
| Connecticut | 23,511 | 4.21× |
| New Jersey | 22,532 | 1.59× |
| Texas | 14,119 | 0.29× |
| Florida | 12,810 | 0.34× |
| Pennsylvania | 12,088 | 0.64× |
| New Hampshire | 9,340 | 4.25× |
| Virginia | 9,067 | 0.67× |
| Maryland | 7,966 | 0.83× |
| Illinois | 7,412 | 0.4× |
| North Carolina | 7,224 | 0.43× |
| Rhode Island | 7,018 | 3.96× |
| Georgia | 5,796 | 0.34× |
| Washington | 5,396 | 0.48× |
| Ohio | 4,994 | 0.29× |
| Maine | 4,445 | 2.23× |
| Michigan | 4,094 | 0.28× |
| Colorado | 3,475 | 0.4× |
| Vermont | 3,274 | 3.35× |
| Indiana | 2,952 | 0.29× |
| Tennessee | 2,878 | 0.26× |
| Arizona | 2,748 | 0.24× |
| Minnesota | 2,683 | 0.34× |
| South Carolina | 2,404 | 0.29× |
| Wisconsin | 2,371 | 0.28× |
| Missouri | 2,294 | 0.26× |
| Oregon | 2,067 | 0.32× |
| Washington, District of Columbia | 1,898 | 1.13× |
| Kentucky | 1,533 | 0.22× |
| Louisiana | 1,452 | 0.2× |
| Alabama | 1,405 | 0.18× |
| Nevada | 1,177 | 0.22× |
| Utah | 1,168 | 0.23× |
| Iowa | 1,110 | 0.24× |
| Oklahoma | 1,058 | 0.17× |
| Hawaii | 1,007 | 0.42× |
| Kansas | 975 | 0.22× |
| Delaware | 858 | 0.56× |
| Arkansas | 838 | 0.18× |
| Mississippi | 809 | 0.18× |
| New Mexico | 619 | 0.22× |
| West Virginia | 569 | 0.22× |
| Idaho | 548 | 0.2× |
| Nebraska | 542 | 0.19× |
| Montana | 344 | 0.22× |
| Alaska | 259 | 0.22× |
| South Dakota | 223 | 0.17× |
| North Dakota | 221 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 9.35× | Travel & Leisure |
| Goop | 10.18× | Internet & Social Media |
| Governor of Michigan | 12.36× | Politics & Society |
| Vocal harmony | 7.52× | Music & Radio |
| Historic site | 6.53× | Arts & Culture |
| Grinch | 4.43× | Movies & TV |
| Fairy godmother | 7.91× | Literature |
| headspace | 9.42× | Health |
| Hipster | 9.23× | Politics & Society |
| Minnesota | 1.64× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.34× | Sports |
| Cherish (group) | 10.06× | Music & Radio |
| Wok | 6.04× | Food & Beverages |
| Jesse Plemons | 3.13× | Movies & TV |
| El Paso County, Colorado | 11.06× | Travel & Leisure |
| Google Home | 5.21× | Technology & Electronics |
| Mathcore | 5.93× | Music & Radio |
| TV Fanatic | 7.71× | Movies & TV |
| Hibachi | 5.65× | Food & Beverages |
| Guitarist (magazine) | 8.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.36 |
| Career Orientation | POWER | 1.33 |
| Community Orientation | OPEN | 1.19 |
| Early Adopter Mentality | POWER | 1.17 |
| Patriotism | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.0% |
| Japan | 2.9% |
| India | 2.5% |
See University of Massachusetts Amherst audiences in other countries
- University of Massachusetts Amherst — Germany
- University of Massachusetts Amherst — United Kingdom
- University of Massachusetts Amherst — France
- University of Massachusetts Amherst — Italy
- University of Massachusetts Amherst — Spain
- University of Massachusetts Amherst — Brazil
- University of Massachusetts Amherst — Japan
- University of Massachusetts Amherst — South Korea
- University of Massachusetts Amherst — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Massachusetts Amherst have in United States?
University of Massachusetts Amherst has an estimated audience of 557,336 people in United States, concentrated in Massachusetts and New York.
What is the gender split and age of University of Massachusetts Amherst fans?
54.6% of University of Massachusetts Amherst fans are female, 45.4% are male, with an average age of 36.0 years.
Which brands do University of Massachusetts Amherst fans like most?
University of Massachusetts Amherst fans show strongest brand affinity for Alaska (9.35×), Goop (10.18×), and Governor of Michigan (12.36×) over the country average.
Where do University of Massachusetts Amherst fans live in United States?
University of Massachusetts Amherst fans in United States are most concentrated in Massachusetts (reach 172,877), New York (reach 48,133), and California (reach 31,395). These three regions account for the largest share of the active audience.
What other brands do University of Massachusetts Amherst fans also like?
Beyond University of Massachusetts Amherst itself, the audience over-indexes on Goop (10.18×), Governor of Michigan (12.36×), Vocal harmony (7.52×), and Historic site (6.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Massachusetts Amherst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.