Smith College Audience in United States
Smith College has an estimated audience of 1,329,397 people in United States. 73.6% are female, 26.4% are male, average age 39.6. Top brand affinities: Paul Casey, Oral, Kazakhstan, edureka, Call of Duty 5: World at War, iFood delivery.
Top brand affinities include Paul Casey, Oral, Kazakhstan, edureka, with strongest over-indexing on Paul Casey (24.31× the country average). Demographically, the Smith College audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Smith College fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 39.6 |
| Estimated audience size | 1,329,397 |
Audience persona
The typical Smith College fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Paul Casey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paul Casey | 24.31× | Sports |
| Oral, Kazakhstan | 18.55× | Travel & Leisure |
| edureka | 18.18× | Business & Career |
| Call of Duty 5: World at War | 17.83× | Games |
| iFood delivery | 17.83× | Food & Beverages |
| Call of Duty : Black Ops [france] | 17.83× | Games |
| Elsword | 15.55× | Games |
| Keeping up with the Kardashian | 12.88× | Movies & TV |
| Kiwi FM | 12.62× | Music & Radio |
| 97-1 The Eagle Rocks | 12.57× | Music & Radio |
| Kendal | 11.78× | Travel & Leisure |
| Kathleen Eagle | 10.56× | Literature |
| MacKeeper | 10.19× | Technology & Electronics |
| Krasnodar | 8.03× | Travel & Leisure |
| Linse Kessler | 7.85× | Movies & TV |
| fatherson | 7.6× | Music & Radio |
| Homecenter | 7.39× | Shopping |
| Bruno Hoffmann | 5.99× | Sports |
| Association of Government Accountants | 5.83× | |
| Iowa Western Community College | 5.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Early Adopter Mentality | POWER | 1.5 |
| Extroversion | THRILL | 1.4 |
| Indulgence | JOY | 1.39 |
| Creativity | OPEN | 1.37 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.1% |
| Italy | 1.7% |
| India | 1.0% |
See Smith College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Smith College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.