Smith College Audience in United States

Smith College logo

Smith College has an estimated audience of 1,329,397 people in United States. 73.6% are female, 26.4% are male, average age 39.6. Top brand affinities: Colgate University, FlightAware, Bath and Bodyworks, Taobao, Dennis Quaid.

Top brand affinities include Colgate University, FlightAware, Bath and Bodyworks, with strongest over-indexing on Colgate University (95.62× the country average). Demographically, the Smith College audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Smith College fans

Demographic split for Smith College audience in United States
MetricValue
Female73.6%
Male26.4%
Average age39.6
Estimated audience size1,329,397

Audience persona

The typical Smith College fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smith College audience
BrandAffinityCategory
Colgate University95.62×Business & Career
FlightAware17.83×Travel & Leisure
Bath and Bodyworks9.18×Shopping
Taobao22.13×Shopping
Dennis Quaid17.83×Movies & TV
Stacey Dash18.55×Fashion & Accessoires
Brown University24.31×Business & Career
Kia Sportage15.55×Cars & Mobility
University of Rhode Island42.41×Business & Career
Urban Outfitters4.81×Shopping
Hobby Lobby2.57×Home & Garden
Roche Bobois15.98×Home & Garden
Robert Redford4.19×Movies & TV
Planet Fitness2.19×Sports
Musical theatre2.71×Movies & TV
The Washington Post3.89×News
Nordstrom2.17×Shopping
MSN2.02×News
Nike2.58×Fashion & Accessoires
Aldi1.99×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smith College audience
TraitClusterScore
PatriotismCONSERVATISM1.74
Early Adopter MentalityPOWER1.5
ExtroversionTHRILL1.4
IndulgenceJOY1.39
CreativityOPEN1.37
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Smith College
CountryShare
United States96.1%
Italy1.7%
India1.0%

See Smith College audiences in other countries

More University audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Smith College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.