Rascasse Audience Intelligence

Notre Dame Fighting Irish women's basketball Audience in United States

Name: Notre Dame Fighting Irish women's basketball — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Notre Dame Fighting Irish women's basketball in United States — modelled from more than twelve digital signal sources. Notre Dame Fighting Irish women's basketball has an estimated audience of 575,837 people in United States.

#464among Basketball in United States #528among Team in United States #3226in Sports

The average Notre Dame Fighting Irish women's basketball fan in United States is 42.5 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Michigan, Florida.

Top brand affinities include University of Notre Dame, Duke Blue Devils men's basketball, Colgate University, with strongest over-indexing on University of Notre Dame (47.47× the country average).

Demographically, the Notre Dame Fighting Irish women's basketball audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Notre Dame Fighting Irish women's basketball fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for University of Notre Dame.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Notre Dame Fighting Irish women's basketball profile in United States.

Audience size

576K

in United States

Gender

37.9%♀

62.1% male

Age

42.5

average years

Country rank

#33650

Team in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Notre Dame Fighting Irish women's basketball fans

37.9% are female, 62.1% are male, average age 42.5.

Fig. 02

Gender split

37.9%

Female

62.1%

Male

Demographic split for Notre Dame Fighting Irish women's basketball audience in United States
Metric	Value
Female	37.9%
Male	62.1%
Average age	42.5
Estimated audience size	575,837

Fig. 03

Age distribution

Age distribution of the Notre Dame Fighting Irish women's basketball audience in United States
Age bracket	Share	%
16-19		17%
20-29		11%
30-39		19%
40-49		28%
50+		26%

Fig. 04

Worldwide distribution

98.9%

of the worldwide Notre Dame Fighting Irish women's basketball audience comes from United States.

Worldwide audience distribution share by country for Notre Dame Fighting Irish women's basketball
Country	Share
United States	98.9%
Ireland	0.4%
Germany	0.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Notre Dame Fighting Irish women's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Notre Dame Fighting Irish women's basketball fans by region: top regions in United States
#	Region	Reach	×
01	Indiana	~200K	10.58×
02	Michigan	~40K	2.07×
03	Iowa	~10K	1.57×
04	Ohio	~40K	1.53×
05	Connecticut	~10K	1.47×
06	Illinois	~40K	1.39×
07	Pennsylvania	~40K	1.34×
08	South Carolina	~10K	1.17×
09	Montana	~2K	1.09×
10	New Jersey	~20K	1.08×
11	Kentucky	~10K	1.06×
12	South Dakota	~2K	1.04×
13	North Carolina	~20K	1.02×
14	Virginia	~20K	1.01×
15	Delaware	~2K	0.96×
16	Tennessee	~10K	0.93×
17	Mississippi	~6K	0.93×
18	Vermont	~1K	0.88×
19	Maryland	~10K	0.87×
20	Louisiana	~9K	0.85×
21	Nebraska	~3K	0.84×
22	Washington, District of Columbia	~2K	0.84×
23	North Dakota	~1K	0.84×
24	New Mexico	~3K	0.82×
25	Maine	~2K	0.81×
26	Georgia	~20K	0.80×
27	Arkansas	~5K	0.75×
28	West Virginia	~3K	0.75×
29	Missouri	~9K	0.74×
30	Alabama	~8K	0.74×
31	Alaska	~1K	0.74×
32	Kansas	~4K	0.72×
33	Rhode Island	~2K	0.72×
34	Florida	~40K	0.71×
35	Wisconsin	~8K	0.69×
36	New York	~30K	0.68×
37	New Hampshire	~2K	0.67×
38	Massachusetts	~10K	0.66×
39	Hawaii	~2K	0.65×
40	Colorado	~7K	0.59×
41	Minnesota	~7K	0.59×
42	Nevada	~4K	0.59×
43	Arizona	~9K	0.58×
44	Idaho	~2K	0.58×
45	Oklahoma	~4K	0.51×
46	Oregon	~4K	0.48×
47	Texas	~30K	0.46×
48	Utah	~3K	0.45×
49	Washington	~6K	0.40×
50	California	~30K	0.35×

Affinity by region — Notre Dame Fighting Irish women's basketball, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Notre Dame Fighting Irish women's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Notre Dame Fighting Irish women's basketball audience
#	Interest	Category	×
01	University of Notre Dame	Business & Career	47.47×
02	Colgate University	Business & Career	30.07×
03	Virginia Cavaliers men's basketball	Sports	22.92×
04	Notre Dame Fighting Irish football	Sports	21.48×
05	Maryland Terrapins men's basketball	Sports	17.75×
06	Duke Blue Devils men's basketball	Sports	15.65×
07	Northwestern University	Business & Career	14.65×
08	Rutgers University	Business & Career	14.48×
09	UConn Women's Basketball	Sports	14.25×
10	Jrue Holiday	Sports	13.22×
11	Arkansas Razorbacks men's basketball	Sports	12.49×
12	Purdue University	Business & Career	11.11×
13	University of Iowa	Business & Career	10.61×
14	Peyton Manning	Sports	7.66×
15	Giannis Antetokounmpo	Sports	3.95×
16	FedEx	Business & Career	3.63×
17	Masters Tournament	Sports	3.36×
18	University	Business & Career	2.19×
19	Mortgage loans	Business & Career	2.14×
20	Pizza Hut	Food & Beverages	2.12×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Notre Dame Fighting Irish women's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Notre Dame Fighting Irish women's basketball audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.77×
Convenience Orientation	PREMIUM	1.66×
Family Orientation	CONSERVATISM	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Notre Dame Fighting Irish women's basketball audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.75×
Pet Ownership	JOY	0.75×
Creativity	OPEN	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Notre Dame Fighting Irish women's basketball have in United States?

Notre Dame Fighting Irish women's basketball has an estimated audience of 575,837 people in United States, concentrated in Indiana and Michigan.

What is the gender split and age of Notre Dame Fighting Irish women's basketball fans?

37.9% of Notre Dame Fighting Irish women's basketball fans are female, 62.1% are male, with an average age of 42.5 years.

Which brands do Notre Dame Fighting Irish women's basketball fans like most?

Notre Dame Fighting Irish women's basketball fans show strongest brand affinity for University of Notre Dame (47.47×), Duke Blue Devils men's basketball (15.65×), and Colgate University (30.07×) over the country average.

Where do Notre Dame Fighting Irish women's basketball fans live in United States?

Notre Dame Fighting Irish women's basketball fans in United States are most concentrated in Indiana (reach ~200K), Michigan (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Notre Dame Fighting Irish women's basketball fans also like?

Beyond Notre Dame Fighting Irish women's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (15.65×), Colgate University (30.07×), Virginia Cavaliers men's basketball (22.92×), and Notre Dame Fighting Irish football (21.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish women's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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