Notre Dame Fighting Irish women's basketball Audience in United States

Notre Dame Fighting Irish women's basketball logo

Notre Dame Fighting Irish women's basketball has an estimated audience of 781,435 people in United States. 37.9% are female, 62.1% are male, average age 42.5. Top regions: Indiana, Michigan, Florida. Top brand affinities: Alaska, Kevin Carroll, Israel, Staycation, Sinaloa.

The average Notre Dame Fighting Irish women's basketball fan in United States is 42.5 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Michigan, Florida. Top brand affinities include Alaska, Kevin Carroll, Israel, with strongest over-indexing on Alaska (1.7× the country average). Demographically, the Notre Dame Fighting Irish women's basketball audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Notre Dame Fighting Irish women's basketball fans

Demographic split for Notre Dame Fighting Irish women's basketball audience in United States
MetricValue
Female37.9%
Male62.1%
Average age42.5
Estimated audience size781,435

Audience persona

The typical Notre Dame Fighting Irish women's basketball fan in United States is more male, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Notre Dame Fighting Irish women's basketball in United States
RegionReachAffinity
Indiana154,45110.82×
Michigan41,9182.05×
Florida40,8560.77×
Illinois37,2951.43×
Pennsylvania35,8711.36×
Ohio33,4531.39×
New York31,8840.73×
California30,3580.35×
Texas29,3850.44×
North Carolina26,6901.14×
New Jersey22,7171.14×
Virginia20,4421.07×
Georgia18,9750.79×
South Carolina16,8351.43×
Tennessee13,9720.89×
Maryland11,8500.88×
Connecticut11,4011.45×
Massachusetts10,2130.66×
Iowa10,0961.57×
Kentucky9,3150.95×
Missouri8,5090.68×
Arizona8,3660.52×
Louisiana8,0830.8×
Colorado7,7780.63×
Wisconsin7,1190.61×
Alabama6,7630.62×
Minnesota6,7440.6×
Washington5,5540.35×
Mississippi4,4160.69×
Arkansas4,2650.66×
Kansas4,1420.67×
Nevada3,5760.47×
Oregon3,5420.4×
Oklahoma3,4250.39×
Nebraska2,8300.72×
New Mexico2,8150.72×
Montana2,5681.18×
West Virginia2,4510.67×
Maine2,3070.82×
New Hampshire1,9740.64×
Washington, District of Columbia1,9320.82×
Hawaii1,8690.56×
South Dakota1,8441.02×
Delaware1,6470.76×
Utah1,6010.23×
Rhode Island1,4760.59×
Idaho1,3330.34×
North Dakota1,1160.69×
Vermont1,0710.78×
Wyoming7500.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Notre Dame Fighting Irish women's basketball audience
BrandAffinityCategory
Alaska1.7×Travel & Leisure
Kevin Carroll19.05×Movies & TV
Israel1.63×Travel & Leisure
Staycation2.52×Home & Garden
Sinaloa2.56×Travel & Leisure
Nebraska1.88×Travel & Leisure
Deliver Us From Evil13.22×Movies & TV
Chili con carne5.02×Food & Beverages
Surf kayaking8.83×Sports
Stracchino17.39×Food & Beverages
Graham Greene3.58×Literature
Nebraska Cornhuskers football2.06×Sports
Jesse Plemons1.95×Movies & TV
Noodle (Gorillaz)1.96×Music & Radio
Welder certification11.19×Business & Career
Keiki9.63×Home & Garden
Jonathan Davis4.84×Music & Radio
Nick Jr. (Australia)4.5×Kids & Family
Captain America (1990 film)2.14×Movies & TV
Urban horticulture1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Notre Dame Fighting Irish women's basketball audience
TraitClusterScore
Community OrientationOPEN1.22
Sports ActivityPOWER1.22
Early Adopter MentalityPOWER1.14
Family OrientationCONSERVATISM1.12
Career OrientationPOWER1.07
Convenience OrientationPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Notre Dame Fighting Irish women's basketball
CountryShare
United States99.1%
Ireland0.3%
Spain0.2%

See Notre Dame Fighting Irish women's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Notre Dame Fighting Irish women's basketball have in United States?

Notre Dame Fighting Irish women's basketball has an estimated audience of 781,435 people in United States, concentrated in Indiana and Michigan.

What is the gender split and age of Notre Dame Fighting Irish women's basketball fans?

37.9% of Notre Dame Fighting Irish women's basketball fans are female, 62.1% are male, with an average age of 42.5 years.

Which brands do Notre Dame Fighting Irish women's basketball fans like most?

Notre Dame Fighting Irish women's basketball fans show strongest brand affinity for Alaska (1.7×), Kevin Carroll (19.05×), and Israel (1.63×) over the country average.

Where do Notre Dame Fighting Irish women's basketball fans live in United States?

Notre Dame Fighting Irish women's basketball fans in United States are most concentrated in Indiana (reach 154,451), Michigan (reach 41,918), and Florida (reach 40,856). These three regions account for the largest share of the active audience.

What other brands do Notre Dame Fighting Irish women's basketball fans also like?

Beyond Notre Dame Fighting Irish women's basketball itself, the audience over-indexes on Kevin Carroll (19.05×), Israel (1.63×), Staycation (2.52×), and Sinaloa (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish women's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.