Eastern Michigan University Audience in United States

Eastern Michigan University logo

Eastern Michigan University has an estimated audience of 344,929 people in United States. 54.8% are female, 45.2% are male, average age 39.4. Top regions: Michigan, Ohio, California. Top brand affinities: Urban horticulture, Laguna (province), JTV (Indonesia), Israel, UK garage.

The average Eastern Michigan University fan in United States is 39.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include Urban horticulture, Laguna (province), JTV (Indonesia), with strongest over-indexing on Urban horticulture (7.43× the country average). Demographically, the Eastern Michigan University audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Eastern Michigan University fans

Demographic split for Eastern Michigan University audience in United States
MetricValue
Female54.8%
Male45.2%
Average age39.4
Estimated audience size344,929

Audience persona

The typical Eastern Michigan University fan in United States is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for Eastern Michigan University in United States
RegionReachAffinity
Michigan258,69729.08×
Ohio21,9812.07×
California10,2610.27×
Texas9,8010.33×
Illinois8,8500.77×
Florida8,6360.37×
New York7,3010.38×
Indiana5,9590.95×
Pennsylvania5,4410.47×
North Carolina4,5170.44×
Georgia4,5110.42×
Virginia4,3230.51×
Wisconsin3,2880.63×
Washington3,1610.46×
Tennessee3,0850.45×
Maryland3,0620.52×
New Jersey2,8560.33×
Massachusetts2,7080.4×
Arizona2,5830.37×
Minnesota2,3960.48×
Kentucky2,3950.55×
Missouri2,3640.43×
Colorado2,3420.43×
South Carolina2,0360.39×
Alabama1,9780.41×
Iowa1,4480.51×
Oregon1,3840.35×
Louisiana1,3540.3×
Connecticut1,3080.38×
Kansas1,2540.46×
Nevada1,2330.37×
Oklahoma1,1300.29×
Arkansas9870.35×
Utah8430.27×
Mississippi8220.29×
Nebraska7770.45×
West Virginia7250.45×
Washington, District of Columbia6560.63×
Idaho4740.27×
Hawaii4690.32×
New Hampshire4380.32×
New Mexico4200.24×
Maine3790.31×
Rhode Island3500.32×
North Dakota3220.45×
Montana3110.33×
Delaware2940.31×
South Dakota2840.36×
Alaska1650.22×
Wyoming1560.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eastern Michigan University audience
BrandAffinityCategory
Urban horticulture7.43×Home & Garden
Laguna (province)17.89×
JTV (Indonesia)8×
Israel1.59×Travel & Leisure
UK garage3.87×Music & Radio
The Kessler19.51×Arts & Culture
Sinaloa2.3×Travel & Leisure
Noodle (Gorillaz)2.1×Music & Radio
Paul Casey22.59×Sports
Faculty of Medicine, Chulalongkorn University11×Business & Career
Keegan Bradley4.01×Sports
edureka19.44×Business & Career
Mangaka2.26×Literature
Nebraska Cornhuskers football1.89×Sports
Erdek95.12×Travel & Leisure
Keeping up with the Kardashian16.13×Movies & TV
Home staging2.52×Home & Garden
Cam Ward1.77×Sports
Wolverine (comics)2.41×Literature
Stamp collecting2.05×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eastern Michigan University audience
TraitClusterScore
Community OrientationOPEN1.4
Luxury OrientationPREMIUM1.31
Risk AppetiteTHRILL1.3
Career OrientationPOWER1.3
IndulgenceJOY1.22
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Eastern Michigan University
CountryShare
United States70.1%
Japan6.5%
Canada6.0%

See Eastern Michigan University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Eastern Michigan University have in United States?

Eastern Michigan University has an estimated audience of 344,929 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Eastern Michigan University fans?

54.8% of Eastern Michigan University fans are female, 45.2% are male, with an average age of 39.4 years.

Which brands do Eastern Michigan University fans like most?

Eastern Michigan University fans show strongest brand affinity for Urban horticulture (7.43×), Laguna (province) (17.89×), and JTV (Indonesia) (8×) over the country average.

Where do Eastern Michigan University fans live in United States?

Eastern Michigan University fans in United States are most concentrated in Michigan (reach 258,697), Ohio (reach 21,981), and California (reach 10,261). These three regions account for the largest share of the active audience.

What other brands do Eastern Michigan University fans also like?

Beyond Eastern Michigan University itself, the audience over-indexes on Laguna (province) (17.89×), JTV (Indonesia) (8×), Israel (1.59×), and UK garage (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastern Michigan University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.