Rascasse Audience Intelligence

Eastern Michigan University Audience in United States

A data profile of the people who buy, follow and care about Eastern Michigan University in United States — modelled from more than twelve digital signal sources. Eastern Michigan University has an estimated audience of 344,929 people in United States.

#386among University in United States#5147among POI in United States#2758in Business & Career

The average Eastern Michigan University fan in United States is 39.4 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include University of Florida, Colgate University, Detroit Tigers, with strongest over-indexing on University of Florida (41.77× the country average).

Demographically, the Eastern Michigan University audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eastern Michigan University fan in United States is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for University of Florida.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eastern Michigan University profile in United States.

Audience size
345K
in United States
Gender
54.8%♀
45.2% male
Age
39.4
average years
Country rank
#44972
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eastern Michigan University fans

54.8% are female, 45.2% are male, average age 39.4.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Eastern Michigan University audience in United States
MetricValue
Female54.8%
Male45.2%
Average age39.4
Estimated audience size344,929
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Eastern Michigan University audience in United States
Age bracketShare%
16-1926%
20-2914%
30-3914%
40-4922%
50+24%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Eastern Michigan University audience comes from United States.

Worldwide audience distribution share by country for Eastern Michigan University
CountryShare
United States70.0%
Japan6.5%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eastern Michigan University audience in United States is strongest.

Fig. 05

Top regions by affinity

Eastern Michigan University fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K29.16×
02Ohio~20K2.10×
03Indiana~6K0.97×
04Illinois~9K0.79×
05Alaska<1K0.78×
06Vermont<1K0.77×
07North Dakota<1K0.75×
08South Dakota<1K0.73×
09Washington, District of Columbia<1K0.71×
10Kentucky~3K0.70×
11Montana<1K0.70×
12West Virginia~1K0.68×
13Wisconsin~3K0.67×
14Delaware<1K0.67×
15Rhode Island<1K0.66×
16Maine<1K0.64×
17New Hampshire<1K0.63×
18Nebraska~1K0.62×
19Hawaii<1K0.62×
20Iowa~2K0.61×
21Idaho~1K0.61×
22New Mexico~1K0.59×
23Kansas~2K0.58×
24Mississippi~2K0.57×
25Arkansas~2K0.56×
26Virginia~5K0.54×
27Minnesota~3K0.53×
28Maryland~3K0.52×
29Missouri~3K0.51×
30Connecticut~2K0.51×
31Alabama~2K0.50×
32Pennsylvania~6K0.49×
33Tennessee~3K0.49×
34Louisiana~2K0.49×
35Oklahoma~2K0.49×
36Nevada~2K0.49×
37South Carolina~2K0.48×
38Utah~1K0.48×
39Georgia~5K0.47×
40Colorado~3K0.47×
41North Carolina~5K0.46×
42Oregon~2K0.46×
43Massachusetts~3K0.45×
44Washington~3K0.44×
45Arizona~3K0.42×
46Florida~9K0.38×
47New Jersey~3K0.38×
48New York~7K0.36×
49Texas~10K0.34×
50California~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Eastern Michigan University, United States
0.27×1.00×29.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eastern Michigan University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eastern Michigan University audience
#·InterestCategoryAffinity×
01University of Hawaii at ManoaBusiness & Career53.01×
02Colgate UniversityBusiness & Career46.03×
03University of FloridaBusiness & Career41.77×
04TrabzonsporSports37.18×
05University of Rhode IslandBusiness & Career34.78×
06San Jose State UniversityBusiness & Career25.21×
07Brown UniversityBusiness & Career20.73×
08Detroit Red WingsSports18.03×
09Carnegie Mellon UniversityBusiness & Career15.93×
10Michigan State UniversityBusiness & Career13.40×
11University of MichiganBusiness & Career10.83×
12Duke UniversityBusiness & Career10.26×
13Detroit TigersSports10.08×
14Northwestern UniversityBusiness & Career9.93×
15Michigan LotteryGames7.81×
16Dominican RepublicTravel & Leisure7.76×
17Detroit PistonsSports6.82×
18Detroit LionsSports4.02×
19FedExBusiness & Career2.79×
20Mortgage loansBusiness & Career2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eastern Michigan University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eastern Michigan University audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Convenience OrientationPREMIUM1.65×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eastern Michigan University audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Early Adopter MentalityPOWER0.88×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eastern Michigan University have in United States?

Eastern Michigan University has an estimated audience of 344,929 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Eastern Michigan University fans?

54.8% of Eastern Michigan University fans are female, 45.2% are male, with an average age of 39.4 years.

03

Which brands do Eastern Michigan University fans like most?

Eastern Michigan University fans show strongest brand affinity for University of Florida (41.77×), Colgate University (46.03×), and Detroit Tigers (10.08×) over the country average.

04

Where do Eastern Michigan University fans live in United States?

Eastern Michigan University fans in United States are most concentrated in Michigan (reach ~300K), Ohio (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Eastern Michigan University fans also like?

Beyond Eastern Michigan University itself, the audience over-indexes on Colgate University (46.03×), Detroit Tigers (10.08×), Detroit Red Wings (18.03×), and University of Hawaii at Manoa (53.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Eastern Michigan University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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