West Palm Beach, Florida Audience in United States

West Palm Beach, Florida logo

West Palm Beach, Florida has an estimated audience of 4,937,883 people in United States. 54.6% are female, 45.4% are male, average age 43.2. Top regions: Florida, New York, Texas. Top brand affinities: Natural rubber, Home construction, Nationality, Nebraska Cornhuskers football, Jesse Plemons.

The average West Palm Beach, Florida fan in United States is 43.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Natural rubber, Home construction, Nationality, with strongest over-indexing on Natural rubber (8.61× the country average). Demographically, the West Palm Beach, Florida audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of West Palm Beach, Florida fans

Demographic split for West Palm Beach, Florida audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.2
Estimated audience size4,937,883

Audience persona

The typical West Palm Beach, Florida fan in United States is balanced, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for West Palm Beach, Florida in United States
RegionReachAffinity
Florida2,860,8788.56×
New York457,7391.66×
Texas297,8450.7×
California267,7210.49×
Georgia233,6811.54×
New Jersey190,7091.52×
Pennsylvania187,3361.13×
North Carolina158,2601.07×
Massachusetts157,8791.62×
Illinois154,7090.94×
Ohio146,5730.96×
Virginia144,7821.2×
Michigan110,5480.86×
Tennessee105,6331.07×
Connecticut90,2251.82×
Maryland86,6501.02×
South Carolina83,3721.12×
Indiana73,8180.82×
Alabama68,9061×
Colorado60,5580.78×
Missouri57,7540.73×
Kentucky57,0220.92×
Minnesota55,1960.78×
Wisconsin51,6690.7×
Arizona48,3920.48×
Louisiana48,3230.76×
Washington47,7150.48×
Oklahoma30,4390.56×
Mississippi26,5410.65×
Kansas25,9100.67×
Iowa25,6990.63×
Arkansas25,3430.62×
Rhode Island23,3461.49×
Nevada23,1400.48×
Oregon23,0920.41×
New Hampshire22,9981.18×
Utah22,3520.51×
Washington, District of Columbia20,4981.38×
Maine17,0340.96×
West Virginia16,2240.71×
Delaware15,8851.17×
Nebraska14,5820.59×
New Mexico10,2210.41×
Idaho9,4400.38×
Hawaii7,7250.36×
Vermont7,3990.85×
Montana6,5560.48×
North Dakota5,6000.55×
South Dakota5,3620.47×
Alaska4,0040.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Palm Beach, Florida audience
BrandAffinityCategory
Natural rubber8.61×Cars & Mobility
Home construction1.74×Home & Garden
Nationality2.53×Politics & Society
Nebraska Cornhuskers football3.64×Sports
Jesse Plemons3.35×Movies & TV
Jaws4.34×Movies & TV
3D printing1.64×Technology & Electronics
Electrolyte2.83×Health
Urban horticulture2.07×Home & Garden
Kento Yamazaki6.1×Movies & TV
Nurse education1.72×Kids & Family
Queens College, City University of New York3.78×Business & Career
Nipsey Hussle3.01×Music & Radio
Grammarly2.15×Business & Career
Halsey, Oregon3.59×Travel & Leisure
Glossier2.29×Beauty & Wellness
N1 road (South Africa)1.72×Travel & Leisure
Peru national football team5.55×Sports
Khulna University10.84×Business & Career
Cleveland Clinic2.08×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Palm Beach, Florida audience
TraitClusterScore
Design AffinityPREMIUM1.61
TravellingTHRILL1.59
Risk AppetiteTHRILL1.56
Luxury OrientationPREMIUM1.51
PatriotismCONSERVATISM1.49
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for West Palm Beach, Florida
CountryShare
United States77.1%
Canada2.3%
Japan2.2%

See West Palm Beach, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does West Palm Beach, Florida have in United States?

West Palm Beach, Florida has an estimated audience of 4,937,883 people in United States, concentrated in Florida and New York.

What is the gender split and age of West Palm Beach, Florida fans?

54.6% of West Palm Beach, Florida fans are female, 45.4% are male, with an average age of 43.2 years.

Which brands do West Palm Beach, Florida fans like most?

West Palm Beach, Florida fans show strongest brand affinity for Natural rubber (8.61×), Home construction (1.74×), and Nationality (2.53×) over the country average.

Where do West Palm Beach, Florida fans live in United States?

West Palm Beach, Florida fans in United States are most concentrated in Florida (reach 2,860,878), New York (reach 457,739), and Texas (reach 297,845). These three regions account for the largest share of the active audience.

What other brands do West Palm Beach, Florida fans also like?

Beyond West Palm Beach, Florida itself, the audience over-indexes on Home construction (1.74×), Nationality (2.53×), Nebraska Cornhuskers football (3.64×), and Jesse Plemons (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Palm Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.