Rascasse Audience Intelligence

West Palm Beach, Florida Audience in United States

A data profile of the people who buy, follow and care about West Palm Beach, Florida in United States — modelled from more than twelve digital signal sources. West Palm Beach, Florida has an estimated audience of 4,937,883 people in United States.

#476among POI in United States#576in Travel & Leisure

The average West Palm Beach, Florida fan in United States is 43.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Florida Panthers, Planet Fitness, University of Florida, with strongest over-indexing on Florida Panthers (12.6× the country average).

Demographically, the West Palm Beach, Florida audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Palm Beach, Florida fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Florida Panthers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Palm Beach, Florida profile in United States.

Audience size
4.9M
in United States
Gender
54.6%♀
45.4% male
Age
43.2
average years
Country rank
#6783
POI in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Palm Beach, Florida fans

54.6% are female, 45.4% are male, average age 43.2.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for West Palm Beach, Florida audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.2
Estimated audience size4,937,883
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the West Palm Beach, Florida audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

77.1%

of the worldwide West Palm Beach, Florida audience comes from United States.

Worldwide audience distribution share by country for West Palm Beach, Florida
CountryShare
United States77.1%
Canada2.3%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Palm Beach, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

West Palm Beach, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2.5M8.16×
02Connecticut~90K1.77×
03Massachusetts~200K1.58×
04New York~400K1.53×
05Rhode Island~20K1.49×
06Georgia~200K1.47×
07New Jersey~200K1.43×
08Washington, District of Columbia~20K1.37×
09New Hampshire~20K1.23×
10Delaware~20K1.21×
11Virginia~100K1.17×
12South Carolina~80K1.13×
13Pennsylvania~200K1.12×
14Tennessee~100K1.08×
15Alabama~70K1.06×
16North Carolina~200K1.05×
17Maine~20K1.04×
18Maryland~90K1.02×
19Ohio~100K0.97×
20Kentucky~60K0.96×
21Vermont~8K0.96×
22Illinois~100K0.91×
23Michigan~100K0.88×
24Indiana~80K0.84×
25West Virginia~20K0.84×
26Louisiana~50K0.82×
27Minnesota~60K0.80×
28Mississippi~30K0.79×
29Colorado~60K0.78×
30Missouri~60K0.77×
31North Dakota~7K0.74×
32Wisconsin~50K0.73×
33Iowa~30K0.72×
34Kansas~30K0.72×
35Arkansas~30K0.71×
36Nebraska~20K0.71×
37South Dakota~8K0.71×
38Texas~300K0.68×
39Alaska~7K0.68×
40Montana~9K0.67×
41Oklahoma~30K0.63×
42Utah~20K0.57×
43Idaho~10K0.55×
44Nevada~30K0.54×
45New Mexico~10K0.54×
46Hawaii~10K0.54×
47Arizona~50K0.51×
48Washington~50K0.49×
49California~300K0.47×
50Oregon~30K0.47×
Fig. 06

Affinity by region

Affinity by region — West Palm Beach, Florida, United States
0.47×1.00×8.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Palm Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Palm Beach, Florida audience
#·InterestCategoryAffinity×
01Florida PanthersSports12.60×
02EasyJetTravel & Leisure12.60×
03RyanairTravel & Leisure11.71×
04University of FloridaBusiness & Career5.85×
05TrivagoTravel & Leisure4.55×
06Drudge ReportSports3.33×
07Diaper bagKids & Family3.07×
08Sustainable energyHome & Garden2.83×
09New York PostNews2.58×
10Planet FitnessSports2.53×
11FedExBusiness & Career2.39×
12InnovationBusiness & Career2.35×
13Solar energyHome & Garden2.09×
14Mortgage loansBusiness & Career2.05×
15Las VegasTravel & Leisure1.76×
16Chick-fil-AFood & Beverages1.72×
17FloridaTravel & Leisure1.67×
18Hobby LobbyHome & Garden1.67×
19AirbnbTravel & Leisure1.59×
20BarbecueFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Palm Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Palm Beach, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Career OrientationPOWER1.54×
Risk AppetiteTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Palm Beach, Florida audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.91×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Palm Beach, Florida have in United States?

West Palm Beach, Florida has an estimated audience of 4,937,883 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of West Palm Beach, Florida fans?

54.6% of West Palm Beach, Florida fans are female, 45.4% are male, with an average age of 43.2 years.

03

Which brands do West Palm Beach, Florida fans like most?

West Palm Beach, Florida fans show strongest brand affinity for Florida Panthers (12.6×), Planet Fitness (2.53×), and University of Florida (5.85×) over the country average.

04

Where do West Palm Beach, Florida fans live in United States?

West Palm Beach, Florida fans in United States are most concentrated in Florida (reach ~2.5M), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do West Palm Beach, Florida fans also like?

Beyond West Palm Beach, Florida itself, the audience over-indexes on Planet Fitness (2.53×), University of Florida (5.85×), Mortgage loans (2.05×), and Diaper bag (3.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for West Palm Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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