Rascasse Audience Intelligence

Tequila Cazadores Target Market in United States

A data profile of the people who buy, follow and care about Tequila Cazadores in United States — modelled from more than twelve digital signal sources. Tequila Cazadores has an estimated audience of 276,513 people in United States.

#61among Spirits in United States#5228among Brand in United States#2581in Food & Beverages

The average Tequila Cazadores fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Kirk Hammett, Robert Trujillo, Wingstop, with strongest over-indexing on Kirk Hammett (125.38× the country average).

Demographically, the Tequila Cazadores audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tequila Cazadores fan in United States is more male, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Kirk Hammett.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tequila Cazadores profile in United States.

Audience size
277K
in United States
Gender
43.9%♀
56.1% male
Age
32.5
average years
Country rank
#50374
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tequila Cazadores

43.9% are female, 56.1% are male, average age 32.5.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Tequila Cazadores audience in United States
MetricValue
Female43.9%
Male56.1%
Average age32.5
Estimated audience size276,513
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Tequila Cazadores audience in United States
Age bracketShare%
16-1920%
20-2947%
30-3919%
40-497%
50+7%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Tequila Cazadores audience comes from United States.

Worldwide audience distribution share by country for Tequila Cazadores
CountryShare
United States70.0%
Mexico12.6%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tequila Cazadores audience in United States is strongest.

Fig. 05

Top regions by affinity

Tequila Cazadores customers by region in United States
#RegionReachAffinity×
01Illinois~30K2.98×
02Nevada~7K2.86×
03California~70K2.45×
04Michigan~10K2.00×
05Georgia~10K1.80×
06Oregon~5K1.78×
07Arizona~9K1.58×
08Texas~30K1.45×
09Washington~7K1.35×
10Wisconsin~5K1.34×
11New Mexico~2K1.25×
12Oklahoma~4K1.24×
13Indiana~6K1.23×
14Hawaii~1K1.17×
15North Carolina~9K1.06×
16Colorado~4K1.03×
17Nebraska~1K1.00×
18Idaho~1K0.98×
19Washington, District of Columbia<1K0.93×
20Tennessee~5K0.90×
21South Carolina~4K0.89×
22Alaska<1K0.89×
23Utah~2K0.87×
24Iowa~2K0.87×
25Delaware<1K0.86×
26Florida~20K0.84×
27Ohio~7K0.84×
28Maryland~4K0.84×
29Louisiana~3K0.84×
30Kansas~2K0.84×
31Mississippi~2K0.83×
32Rhode Island<1K0.83×
33North Dakota<1K0.83×
34Vermont<1K0.82×
35Kentucky~3K0.81×
36Arkansas~2K0.81×
37Montana<1K0.81×
38South Dakota<1K0.80×
39Connecticut~2K0.79×
40Missouri~3K0.76×
41Alabama~3K0.75×
42West Virginia<1K0.71×
43Maine<1K0.71×
44New York~10K0.70×
45New Hampshire<1K0.70×
46Virginia~4K0.69×
47Minnesota~3K0.69×
48New Jersey~4K0.63×
49Massachusetts~3K0.58×
50Pennsylvania~4K0.50×
Fig. 06

Affinity by region

Affinity by region — Tequila Cazadores, United States
0.50×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tequila Cazadores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tequila Cazadores audience
#·InterestCategoryAffinity×
01Robert TrujilloMusic & Radio159.23×
02Kirk HammettMusic & Radio125.38×
03Fried pickleFood & Beverages58.76×
04James HetfieldMusic & Radio45.83×
05Piña coladaFood & Beverages37.36×
06MargaritaFood & Beverages30.59×
07MezcalFood & Beverages22.42×
08Flag footballSports22.21×
09Gin and tonicFood & Beverages20.16×
10Guillermo del ToroMovies & TV14.63×
11WingstopFood & Beverages12.01×
12Google FlightsTravel & Leisure10.09×
13Hors d'oeuvreFood & Beverages9.39×
14High-net-worth individualBusiness & Career8.84×
15White wineFood & Beverages8.14×
16Red wineFood & Beverages7.23×
17Buffalo Wild WingsFood & Beverages6.36×
18TequilaFood & Beverages5.49×
19Taco BellFood & Beverages4.69×
20Chipotle Mexican GrillFood & Beverages3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tequila Cazadores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tequila Cazadores audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.91×
Convenience OrientationPREMIUM1.86×
IndulgenceJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tequila Cazadores audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
TraditionCONSERVATISM0.74×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tequila Cazadores's target market in United States?

Tequila Cazadores's target market in United States covers an estimated 276,513 people, concentrated in California and Texas.

02

What is the gender split and age of Tequila Cazadores customers?

43.9% of the Tequila Cazadores audience are female, 56.1% are male, with an average age of 32.5 years.

03

Which brands do Tequila Cazadores fans like most?

Tequila Cazadores fans show strongest brand affinity for Kirk Hammett (125.38×), Robert Trujillo (159.23×), and Wingstop (12.01×) over the country average.

04

Where do Tequila Cazadores fans live in United States?

Tequila Cazadores fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tequila Cazadores fans also like?

Beyond Tequila Cazadores itself, the audience over-indexes on Robert Trujillo (159.23×), Wingstop (12.01×), James Hetfield (45.83×), and Margarita (30.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tequila Cazadores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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