Yours Truly Audience in United States

Yours Truly has an estimated audience of 516,550 people in United States. 46.7% are female, 53.3% are male, average age 31.2. Top brand affinities: Hayley Williams, Tom DeLonge, Ozzy Osbourne, Beetlejuice, Deftones.

Top brand affinities include Hayley Williams, Tom DeLonge, Ozzy Osbourne, with strongest over-indexing on Hayley Williams (76.46× the country average). Demographically, the Yours Truly audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Tradition.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Yours Truly fans

Demographic split for Yours Truly audience in United States
MetricValue
Female46.7%
Male53.3%
Average age31.2
Estimated audience size516,550

Audience persona

The typical Yours Truly fan in United States is balanced, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Hayley Williams.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yours Truly audience
BrandAffinityCategory
Hayley Williams76.46×Music & Radio
Tom DeLonge90.8×Music & Radio
Ozzy Osbourne12.97×Music & Radio
Beetlejuice6.4×Movies & TV
Deftones25.37×Music & Radio
Bayer 04 Leverkusen44.84×Sports
Good Charlotte41.13×Music & Radio
Yellowcard63.83×Music & Radio
Anime and manga fandom6.57×Literature
Slipknot (band)18.7×Music & Radio
GoDaddy12×Technology & Electronics
Chester Bennington16.66×Music & Radio
Twenty One Pilots19.82×Music & Radio
Kia Sportage18.21×Cars & Mobility
Kurt Cobain10.16×Music & Radio
Superman2.09×Movies & TV
Travis Barker15.19×Music & Radio
Falling in Reverse19×Music & Radio
The Kills24.34×Music & Radio
Harry Potter2.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yours Truly audience
TraitClusterScore
ExtroversionTHRILL1.97
TraditionCONSERVATISM1.93
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.42
Urban LifestyleOPEN1.35
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Yours Truly
CountryShare
United States55.5%
Germany7.8%
South Africa5.9%

See Yours Truly audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Yours Truly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.