Yours Truly Audience in United States
Yours Truly has an estimated audience of 516,550 people in United States. 46.7% are female, 53.3% are male, average age 31.2. Top brand affinities: Wim Hof, Dog breed, Jesse Plemons, Celtic mythology, Gloria.
Top brand affinities include Wim Hof, Dog breed, Jesse Plemons, with strongest over-indexing on Wim Hof (76.46× the country average). Demographically, the Yours Truly audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Yours Truly fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 31.2 |
| Estimated audience size | 516,550 |
Audience persona
The typical Yours Truly fan in United States is balanced, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Wim Hof.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wim Hof | 76.46× | Sports |
| Dog breed | 6.15× | Pets & Animals |
| Jesse Plemons | 16.03× | Movies & TV |
| Celtic mythology | 41.13× | Arts & Culture |
| Gloria | 20× | Music & Radio |
| Monmouth County, New Jersey | 19.54× | Travel & Leisure |
| Guy Fieri | 6.78× | Movies & TV |
| Winemaking | 7.38× | Food & Beverages |
| Home construction | 2.11× | Home & Garden |
| Gift registry | 18.7× | Kids & Family |
| Home Delivery | 4.2× | Food & Beverages |
| Minnesota | 2.13× | Travel & Leisure |
| Kelli O'Hara | 19.77× | Movies & TV |
| Elsword | 18.21× | Games |
| Alaska | 1.81× | Travel & Leisure |
| Goop | 5.32× | Internet & Social Media |
| Fantasy Football | 10.58× | Internet & Social Media |
| Yahoo Sports Fantasy | 6× | |
| No Escape (1994 film) | 9.52× | Movies & TV |
| JDSU | 2.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.97 |
| Tradition | CONSERVATISM | 1.93 |
| Early Adopter Mentality | POWER | 1.51 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.35 |
| Social Media Usage | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.5% |
| Germany | 7.8% |
| South Africa | 5.9% |
See Yours Truly audiences in other countries
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- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yours Truly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.