Rascasse Audience Intelligence

Yours Truly Audience in United States

A data profile of the people who buy, follow and care about Yours Truly in United States — modelled from more than twelve digital signal sources. Yours Truly has an estimated audience of 564,394 people in United States.

#90among Punk in United States#8173among Person in United States#4722in Music & Radio

The average Yours Truly fan in United States is 29.1 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Oregon, California.

Top brand affinities include Hayley Williams, Tom DeLonge, GoDaddy, with strongest over-indexing on Hayley Williams (56.24× the country average).

Demographically, the Yours Truly audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yours Truly fan in United States is balanced, around 29.1 years old, with strong Tradition tendencies and a notable affinity for Hayley Williams.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yours Truly profile in United States.

Audience size
564K
in United States
Gender
51.6%♀
48.4% male
Age
29.1
average years
Country rank
#34122
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yours Truly fans

51.6% are female, 48.4% are male, average age 29.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Yours Truly audience in United States
MetricValue
Female51.6%
Male48.4%
Average age29.1
Estimated audience size564,394
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Yours Truly audience in United States
Age bracketShare%
16-1947%
20-2927%
30-3911%
40-498%
50+7%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Yours Truly audience comes from United States.

Worldwide audience distribution share by country for Yours Truly
CountryShare
United States56.1%
Germany6.7%
South Africa6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yours Truly audience in United States is strongest.

Fig. 05

Top regions by affinity

Yours Truly fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K11.43×
02Oregon~70K10.70×
03Oklahoma~30K4.12×
04Washington, District of Columbia~5K2.66×
05Arkansas~8K1.69×
06Hawaii~4K1.51×
07Alaska~1K0.84×
08North Dakota<1K0.82×
09Vermont<1K0.82×
10South Dakota~1K0.81×
11Montana~1K0.79×
12Rhode Island~1K0.75×
13Delaware~1K0.75×
14West Virginia~2K0.72×
15Maine~1K0.72×
16New Hampshire~2K0.71×
17Michigan~10K0.70×
18Virginia~10K0.69×
19Idaho~2K0.69×
20New Mexico~2K0.67×
21Nebraska~2K0.67×
22Mississippi~3K0.66×
23North Carolina~10K0.65×
24Wisconsin~5K0.63×
25Kansas~3K0.63×
26Maryland~6K0.62×
27Alabama~5K0.62×
28Iowa~3K0.60×
29Utah~3K0.58×
30Washington~7K0.57×
31Louisiana~4K0.57×
32Connecticut~3K0.57×
33Nevada~3K0.57×
34Kentucky~4K0.56×
35Illinois~10K0.55×
36Missouri~5K0.54×
37Minnesota~4K0.53×
38California~30K0.52×
39Massachusetts~6K0.52×
40South Carolina~4K0.52×
41New York~20K0.51×
42Indiana~5K0.51×
43Colorado~5K0.50×
44Pennsylvania~9K0.49×
45Tennessee~6K0.49×
46New Jersey~7K0.48×
47Arizona~6K0.48×
48Georgia~8K0.46×
49Texas~20K0.42×
50Florida~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Yours Truly, United States
0.38×1.00×11.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yours Truly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yours Truly audience
#·InterestCategoryAffinity×
01Tom DeLongeMusic & Radio94.79×
02Hayley WilliamsMusic & Radio56.24×
03YellowcardMusic & Radio48.80×
04Bayer 04 LeverkusenSports40.18×
05Good CharlotteMusic & Radio33.01×
06Drain cleanerHome & Garden29.48×
07GoDaddyTechnology & Electronics22.15×
08The KillsMusic & Radio22.04×
09Julian CasablancasMusic & Radio20.00×
10Six Feet Under (TV series)Movies & TV20.00×
11Twenty One PilotsMusic & Radio19.77×
12EvanescenceMusic & Radio18.66×
13The HivesMusic & Radio18.07×
14Imagine DragonsMusic & Radio17.84×
15Pierce the VeilMusic & Radio14.67×
16Philz CoffeeFood & Beverages13.99×
17Leighton MeesterMovies & TV12.92×
18Avril LavigneMusic & Radio9.92×
19Brittany SnowMovies & TV8.27×
20Graphic novelLiterature6.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yours Truly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yours Truly audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.71×
ExtroversionTHRILL1.57×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yours Truly audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yours Truly have in United States?

Yours Truly has an estimated audience of 564,394 people in United States, concentrated in Ohio and Oregon.

02

What is the gender split and age of Yours Truly fans?

51.6% of Yours Truly fans are female, 48.4% are male, with an average age of 29.1 years.

03

Which brands do Yours Truly fans like most?

Yours Truly fans show strongest brand affinity for Hayley Williams (56.24×), Tom DeLonge (94.79×), and GoDaddy (22.15×) over the country average.

04

Where do Yours Truly fans live in United States?

Yours Truly fans in United States are most concentrated in Ohio (reach ~200K), Oregon (reach ~70K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yours Truly fans also like?

Beyond Yours Truly itself, the audience over-indexes on Tom DeLonge (94.79×), GoDaddy (22.15×), Bayer 04 Leverkusen (40.18×), and Evanescence (18.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See Yours Truly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yours Truly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →