Willy Wonka & the Chocolate Factory Audience in United States
Willy Wonka & the Chocolate Factory has an estimated audience of 1,865,083 people in United States. 54.5% are female, 45.5% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Zoo Tycoon (series), Vocal harmony, Goop, Jingoism.
The average Willy Wonka & the Chocolate Factory fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Zoo Tycoon (series), Vocal harmony, with strongest over-indexing on Grinch (5.06× the country average). Demographically, the Willy Wonka & the Chocolate Factory audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book
Demographics of Willy Wonka & the Chocolate Factory fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 33.6 |
| Estimated audience size | 1,865,083 |
Audience persona
The typical Willy Wonka & the Chocolate Factory fan in United States is balanced, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 216,734 | 1.06× |
| Texas | 156,445 | 0.98× |
| Florida | 115,332 | 0.91× |
| New York | 94,739 | 0.91× |
| Pennsylvania | 68,365 | 1.09× |
| Ohio | 66,755 | 1.16× |
| Illinois | 66,057 | 1.06× |
| Georgia | 56,741 | 0.99× |
| North Carolina | 54,567 | 0.97× |
| Michigan | 54,101 | 1.11× |
| New Jersey | 44,915 | 0.95× |
| Virginia | 40,957 | 0.9× |
| Indiana | 40,688 | 1.19× |
| Arizona | 40,681 | 1.07× |
| Tennessee | 40,443 | 1.08× |
| Missouri | 39,215 | 1.3× |
| Washington | 38,555 | 1.03× |
| Massachusetts | 33,628 | 0.92× |
| Wisconsin | 30,853 | 1.1× |
| Colorado | 29,801 | 1.01× |
| Maryland | 28,920 | 0.9× |
| Alabama | 27,594 | 1.06× |
| Minnesota | 27,165 | 1.02× |
| Kentucky | 26,753 | 1.14× |
| South Carolina | 25,096 | 0.89× |
| Louisiana | 23,145 | 0.96× |
| Oregon | 22,826 | 1.07× |
| Oklahoma | 22,059 | 1.07× |
| Connecticut | 19,615 | 1.05× |
| Utah | 19,033 | 1.14× |
| Nevada | 18,463 | 1.02× |
| Arkansas | 16,063 | 1.05× |
| Iowa | 15,595 | 1.01× |
| Kansas | 15,547 | 1.06× |
| Mississippi | 14,183 | 0.92× |
| Idaho | 10,050 | 1.07× |
| Nebraska | 9,139 | 0.98× |
| West Virginia | 8,353 | 0.96× |
| New Hampshire | 7,720 | 1.05× |
| New Mexico | 6,967 | 0.74× |
| Hawaii | 6,836 | 0.85× |
| Maine | 6,642 | 0.99× |
| Rhode Island | 5,770 | 0.97× |
| Montana | 5,028 | 0.97× |
| Delaware | 4,639 | 0.9× |
| South Dakota | 4,100 | 0.95× |
| Alaska | 3,972 | 1× |
| North Dakota | 3,806 | 0.99× |
| Washington, District of Columbia | 3,747 | 0.67× |
| Vermont | 2,800 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 5.06× | Movies & TV |
| Zoo Tycoon (series) | 20× | Games |
| Vocal harmony | 4.44× | Music & Radio |
| Goop | 5.12× | Internet & Social Media |
| Jingoism | 1.98× | Politics & Society |
| Alaska | 1.55× | Travel & Leisure |
| Gran Torino | 5.95× | Movies & TV |
| Wok | 5.35× | Food & Beverages |
| Governor of Michigan | 5.83× | Politics & Society |
| Google Photos | 1.53× | Technology & Electronics |
| Grace Slick | 5.26× | Music & Radio |
| La Jolla | 5.48× | Travel & Leisure |
| Hibachi | 4.67× | Food & Beverages |
| Home staging | 3.1× | Home & Garden |
| Google Home | 3.82× | Technology & Electronics |
| Saving | 1.63× | Business & Career |
| Winemaking | 2.44× | Food & Beverages |
| Noodle (Gorillaz) | 1.88× | Music & Radio |
| Historic site | 2.2× | Arts & Culture |
| Captain America (1990 film) | 2.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| Risk Appetite | THRILL | 1.31 |
| Social Media Usage | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.19 |
| Indulgence | JOY | 1.16 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.7% |
| United Kingdom | 8.6% |
| Australia | 5.3% |
See Willy Wonka & the Chocolate Factory audiences in other countries
- Willy Wonka & the Chocolate Factory — Germany
- Willy Wonka & the Chocolate Factory — United Kingdom
- Willy Wonka & the Chocolate Factory — France
- Willy Wonka & the Chocolate Factory — Italy
- Willy Wonka & the Chocolate Factory — Spain
- Willy Wonka & the Chocolate Factory — Brazil
- Willy Wonka & the Chocolate Factory — Japan
- Willy Wonka & the Chocolate Factory — South Korea
- Willy Wonka & the Chocolate Factory — India
More Children's book audiences in United States
- Goosebumps (original series) (1,704,866)
- Little Red Riding Hood (1,000,468)
- The Little Prince (832,114)
- Mockingjay (386,596)
- Grimms' Fairy Tales (374,921)
Frequently asked questions
How many fans does Willy Wonka & the Chocolate Factory have in United States?
Willy Wonka & the Chocolate Factory has an estimated audience of 1,865,083 people in United States, concentrated in California and Texas.
What is the gender split and age of Willy Wonka & the Chocolate Factory fans?
54.5% of Willy Wonka & the Chocolate Factory fans are female, 45.5% are male, with an average age of 33.6 years.
Which brands do Willy Wonka & the Chocolate Factory fans like most?
Willy Wonka & the Chocolate Factory fans show strongest brand affinity for Grinch (5.06×), Zoo Tycoon (series) (20×), and Vocal harmony (4.44×) over the country average.
Where do Willy Wonka & the Chocolate Factory fans live in United States?
Willy Wonka & the Chocolate Factory fans in United States are most concentrated in California (reach 216,734), Texas (reach 156,445), and Florida (reach 115,332). These three regions account for the largest share of the active audience.
What other brands do Willy Wonka & the Chocolate Factory fans also like?
Beyond Willy Wonka & the Chocolate Factory itself, the audience over-indexes on Zoo Tycoon (series) (20×), Vocal harmony (4.44×), Goop (5.12×), and Jingoism (1.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Willy Wonka & the Chocolate Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.