Rascasse Audience Intelligence

Willy Wonka & the Chocolate Factory Audience in United States

A data profile of the people who buy, follow and care about Willy Wonka & the Chocolate Factory in United States — modelled from more than twelve digital signal sources. Willy Wonka & the Chocolate Factory has an estimated audience of 1,845,638 people in United States.

#1among Children's book in United States#88among Book / Manga / Comic in United States#266in Literature

The average Willy Wonka & the Chocolate Factory fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Megamind, Powerball, FedEx, with strongest over-indexing on Megamind (20× the country average).

Demographically, the Willy Wonka & the Chocolate Factory audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Willy Wonka & the Chocolate Factory fan in United States is balanced, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Megamind.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willy Wonka & the Chocolate Factory profile in United States.

Audience size
1.8M
in United States
Gender
54.5%♀
45.5% male
Age
33.6
average years
Country rank
#15164
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willy Wonka & the Chocolate Factory fans

54.5% are female, 45.5% are male, average age 33.6.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Willy Wonka & the Chocolate Factory audience in United States
MetricValue
Female54.5%
Male45.5%
Average age33.6
Estimated audience size1,845,638
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Willy Wonka & the Chocolate Factory audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Willy Wonka & the Chocolate Factory audience comes from United States.

Worldwide audience distribution share by country for Willy Wonka & the Chocolate Factory
CountryShare
United States59.1%
United Kingdom9.4%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willy Wonka & the Chocolate Factory audience in United States is strongest.

Fig. 05

Top regions by affinity

Willy Wonka & the Chocolate Factory fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.20×
02Indiana~40K1.15×
03Utah~20K1.15×
04Idaho~10K1.13×
05Kentucky~30K1.12×
06Arkansas~20K1.12×
07Ohio~60K1.10×
08Michigan~50K1.08×
09Wisconsin~30K1.08×
10Kansas~20K1.08×
11North Dakota~4K1.08×
12Oklahoma~20K1.07×
13Connecticut~20K1.06×
14New Hampshire~8K1.06×
15Alaska~4K1.06×
16Tennessee~40K1.05×
17Oregon~20K1.05×
18Iowa~20K1.05×
19West Virginia~9K1.05×
20Pennsylvania~70K1.04×
21Alabama~30K1.04×
22South Dakota~4K1.04×
23Arizona~40K1.03×
24Nebraska~10K1.03×
25Rhode Island~6K1.03×
26Montana~5K1.02×
27California~200K1.01×
28Illinois~60K1.00×
29Maine~7K0.99×
30Washington~40K0.98×
31Colorado~30K0.98×
32Minnesota~30K0.98×
33Louisiana~20K0.98×
34Nevada~20K0.98×
35Mississippi~10K0.97×
36Texas~200K0.96×
37Georgia~60K0.96×
38North Carolina~50K0.96×
39Delaware~5K0.96×
40Massachusetts~30K0.92×
41Vermont~3K0.92×
42South Carolina~30K0.91×
43New Jersey~40K0.90×
44Virginia~40K0.89×
45Maryland~30K0.88×
46Florida~100K0.87×
47New York~90K0.87×
48Hawaii~7K0.85×
49New Mexico~8K0.81×
50Washington, District of Columbia~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Willy Wonka & the Chocolate Factory, United States
0.64×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willy Wonka & the Chocolate Factory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willy Wonka & the Chocolate Factory audience
#·InterestCategoryAffinity×
01CannelloniFood & Beverages91.63×
02MegamindMovies & TV20.00×
03Meet the RobinsonsMovies & TV20.00×
04Wreck-It RalphMovies & TV11.69×
05DumboMovies & TV10.75×
06Michigan LotteryGames8.86×
07FedExBusiness & Career5.98×
08LotteryGames5.55×
09Mega MillionsGames5.46×
10PowerballGames5.04×
11SubwayFood & Beverages3.94×
12McDonald'sFood & Beverages3.66×
13Pizza HutFood & Beverages3.66×
14Scooby-DooMovies & TV3.46×
15RedditInternet & Social Media3.40×
16TV game showsMovies & TV3.18×
17Mortgage loansBusiness & Career2.87×
18NostalgiaHome & Garden2.86×
19StarbucksFood & Beverages2.53×
20PinterestInternet & Social Media2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willy Wonka & the Chocolate Factory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willy Wonka & the Chocolate Factory audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.00×
IndividualismJOY1.51×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willy Wonka & the Chocolate Factory audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willy Wonka & the Chocolate Factory have in United States?

Willy Wonka & the Chocolate Factory has an estimated audience of 1,845,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Willy Wonka & the Chocolate Factory fans?

54.5% of Willy Wonka & the Chocolate Factory fans are female, 45.5% are male, with an average age of 33.6 years.

03

Which brands do Willy Wonka & the Chocolate Factory fans like most?

Willy Wonka & the Chocolate Factory fans show strongest brand affinity for Megamind (20×), Powerball (5.04×), and FedEx (5.98×) over the country average.

04

Where do Willy Wonka & the Chocolate Factory fans live in United States?

Willy Wonka & the Chocolate Factory fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Willy Wonka & the Chocolate Factory fans also like?

Beyond Willy Wonka & the Chocolate Factory itself, the audience over-indexes on Powerball (5.04×), FedEx (5.98×), Meet the Robinsons (20×), and Michigan Lottery (8.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Willy Wonka & the Chocolate Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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