Willy Wonka & the Chocolate Factory Audience in United States

Willy Wonka & the Chocolate Factory has an estimated audience of 1,865,083 people in United States. 54.5% are female, 45.5% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Powerball, Google Maps, Indeed.com, Scooby-Doo.

The average Willy Wonka & the Chocolate Factory fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Powerball, Google Maps, with strongest over-indexing on Capital One (5.97× the country average). Demographically, the Willy Wonka & the Chocolate Factory audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Children's book

Demographics of Willy Wonka & the Chocolate Factory fans

Demographic split for Willy Wonka & the Chocolate Factory audience in United States
MetricValue
Female54.5%
Male45.5%
Average age33.6
Estimated audience size1,865,083

Audience persona

The typical Willy Wonka & the Chocolate Factory fan in United States is balanced, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Willy Wonka & the Chocolate Factory in United States
RegionReachAffinity
California216,7341.06×
Texas156,4450.98×
Florida115,3320.91×
New York94,7390.91×
Pennsylvania68,3651.09×
Ohio66,7551.16×
Illinois66,0571.06×
Georgia56,7410.99×
North Carolina54,5670.97×
Michigan54,1011.11×
New Jersey44,9150.95×
Virginia40,9570.9×
Indiana40,6881.19×
Arizona40,6811.07×
Tennessee40,4431.08×
Missouri39,2151.3×
Washington38,5551.03×
Massachusetts33,6280.92×
Wisconsin30,8531.1×
Colorado29,8011.01×
Maryland28,9200.9×
Alabama27,5941.06×
Minnesota27,1651.02×
Kentucky26,7531.14×
South Carolina25,0960.89×
Louisiana23,1450.96×
Oregon22,8261.07×
Oklahoma22,0591.07×
Connecticut19,6151.05×
Utah19,0331.14×
Nevada18,4631.02×
Arkansas16,0631.05×
Iowa15,5951.01×
Kansas15,5471.06×
Mississippi14,1830.92×
Idaho10,0501.07×
Nebraska9,1390.98×
West Virginia8,3530.96×
New Hampshire7,7201.05×
New Mexico6,9670.74×
Hawaii6,8360.85×
Maine6,6420.99×
Rhode Island5,7700.97×
Montana5,0280.97×
Delaware4,6390.9×
South Dakota4,1000.95×
Alaska3,9721×
North Dakota3,8060.99×
Washington, District of Columbia3,7470.67×
Vermont2,8000.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willy Wonka & the Chocolate Factory audience
BrandAffinityCategory
Capital One5.97×Business & Career
Powerball5.96×Games
Google Maps5.44×Internet & Social Media
Indeed.com5.04×Business & Career
Scooby-Doo6.42×Movies & TV
CarGurus6.05×Cars & Mobility
Beetlejuice4.79×Movies & TV
Megamind14.69×Movies & TV
DeviantArt6.74×Internet & Social Media
Mega Millions6.45×Games
Aaron Rodgers5.89×Sports
Bruce Willis6.51×Movies & TV
Circle K6.09×Shopping
Michigan Lottery7.37×Games
Cannelloni90.77×Food & Beverages
Enterprise Rent-A-Car4.77×Cars & Mobility
AccuWeather4.77×Home & Garden
Twin Peaks6.34×Movies & TV
Google News4.14×News
Autism Awareness6.43×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willy Wonka & the Chocolate Factory audience
TraitClusterScore
ExtroversionTHRILL1.33
Risk AppetiteTHRILL1.31
Social Media UsageJOY1.26
Early Adopter MentalityPOWER1.19
IndulgenceJOY1.16
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Willy Wonka & the Chocolate Factory
CountryShare
United States60.7%
United Kingdom8.6%
Australia5.3%

See Willy Wonka & the Chocolate Factory audiences in other countries

More Children's book audiences in United States

Frequently asked questions

How many fans does Willy Wonka & the Chocolate Factory have in United States?

Willy Wonka & the Chocolate Factory has an estimated audience of 1,865,083 people in United States, concentrated in California and Texas.

What is the gender split and age of Willy Wonka & the Chocolate Factory fans?

54.5% of Willy Wonka & the Chocolate Factory fans are female, 45.5% are male, with an average age of 33.6 years.

Which brands do Willy Wonka & the Chocolate Factory fans like most?

Willy Wonka & the Chocolate Factory fans show strongest brand affinity for Capital One (5.97×), Powerball (5.96×), and Google Maps (5.44×) over the country average.

Where do Willy Wonka & the Chocolate Factory fans live in United States?

Willy Wonka & the Chocolate Factory fans in United States are most concentrated in California (reach 216,734), Texas (reach 156,445), and Florida (reach 115,332). These three regions account for the largest share of the active audience.

What other brands do Willy Wonka & the Chocolate Factory fans also like?

Beyond Willy Wonka & the Chocolate Factory itself, the audience over-indexes on Powerball (5.96×), Google Maps (5.44×), Indeed.com (5.04×), and Scooby-Doo (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willy Wonka & the Chocolate Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.