Rascasse Audience Intelligence

Golden Goose Target Market in United States

Golden Goose has an estimated audience of 2.2M people in United States.

#1474among brands in United States#610in Fashion & Accessoires

The average Golden Goose fan in United States is 36.6 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Brothers Grimm, Grimms' Fairy Tales, Mule (shoe), with strongest over-indexing on Brothers Grimm (46.23× the country average).

Demographically, the Golden Goose audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

The typical Golden Goose fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Brothers Grimm.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
75.1%♀
24.9% male
Age
36.6
average years
Country rank
#13475
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Golden Goose

75.1% are female, 24.9% are male, average age 36.6.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Golden Goose audience in United States
MetricValue
Female75.1%
Male24.9%
Average age36.6
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Golden Goose audience in United States
Age bracketShare%
16-2425%
25-3424%
35-4421%
45-5418%
55+13%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Golden Goose audience comes from United States.

Worldwide audience distribution share by country for Golden Goose
CountryShare
Italy18.5%
United States12.5%
France9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Golden Goose customers by region in United States
#RegionReachAffinity×
01Florida~300K2.07×
02Texas~300K2.03×
03Mississippi~40K1.88×
04Washington, District of Columbia~8K1.84×
05Louisiana~50K1.58×
06Georgia~100K1.55×
07New York~200K1.51×
08Arizona~70K1.49×
09South Carolina~50K1.49×
10Alabama~50K1.40×
11Massachusetts~60K1.38×
12Tennessee~60K1.35×
13North Carolina~100K1.34×
14California~300K1.24×
15Nevada~30K1.23×
16New Jersey~70K1.17×
17Arkansas~20K1.17×
18Illinois~90K1.11×
19Maryland~40K1.09×
20Connecticut~30K1.08×
21Kentucky~30K1.05×
22Virginia~60K1.04×
23Oklahoma~30K1.01×
24Pennsylvania~90K1.00×
25Delaware~6K0.92×
26Missouri~40K0.87×
27Rhode Island~6K0.87×
28Indiana~40K0.86×
29Colorado~30K0.85×
30Hawaii~8K0.83×
31Ohio~60K0.79×
32Michigan~50K0.77×
33West Virginia~9K0.76×
34Kansas~10K0.74×
35Oregon~20K0.71×
36New Hampshire~6K0.70×
37New Mexico~9K0.67×
38Washington~30K0.66×
39Vermont~3K0.66×
40Nebraska~8K0.65×
41Maine~6K0.63×
42Utah~10K0.61×
43Minnesota~20K0.60×
44Wisconsin~20K0.59×
45North Dakota~3K0.59×
46Iowa~10K0.57×
47Alaska~3K0.56×
48Idaho~7K0.54×
49Montana~4K0.54×
50South Dakota~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Golden Goose, United States
0.53×1.00×2.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Golden Goose audience vs. the country average
#·InterestCategoryAffinity×
01Brothers GrimmLiterature46.23×
02Grimms' Fairy TalesLiterature46.02×
03Mule (shoe)Fashion & Accessoires44.77×
04Roger VivierFashion & Accessoires36.82×
05EtroFashion & Accessoires29.97×
06Zadig & VoltaireFashion & Accessoires26.33×
07Blue HeelersFashion & Accessoires24.32×
08Veja SneakersFashion & Accessoires18.25×
09FarfetchShopping13.86×
10Self-portraitArts & Culture11.27×
11Stuart WeitzmanFashion & Accessoires11.10×
12Max MaraFashion & Accessoires10.94×
13Loro PianaFashion & Accessoires10.40×
14J.Crew FactoryShopping6.10×
15Zac EfronMovies & TV5.01×
16Chrome HearsBusiness & Career4.10×
17QueensTravel & Leisure3.72×
18Family (biology)Kids & Family2.95×
19Nordstrom RackFashion & Accessoires2.75×
20Macy'sShopping2.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Golden Goose audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Golden Goose audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.01×
Quality AwarenessPREMIUM1.98×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Golden Goose audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.86×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Golden Goose over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/golden-goose-59155” · Methodology