Rascasse Audience Intelligence

Republic Records Target Market in United States

A data profile of the people who buy, follow and care about Republic Records in United States — modelled from more than twelve digital signal sources. Republic Records has an estimated audience of 86,317 people in United States.

#124among Record label in United States#8562among Brand in United States#12835in Music & Radio

The average Republic Records fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nail art, Chumba Casino, Hayley Williams, with strongest over-indexing on Nail art (124.12× the country average).

Demographically, the Republic Records audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Republic Records fan in United States is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Nail art.

Category: Music & Radio · Type: Brand · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Republic Records profile in United States.

Audience size
86K
in United States
Gender
49.3%♀
50.7% male
Age
35.1
average years
Country rank
#82492
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Republic Records

49.3% are female, 50.7% are male, average age 35.1.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Republic Records audience in United States
MetricValue
Female49.3%
Male50.7%
Average age35.1
Estimated audience size86,317
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Republic Records audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3916%
40-4913%
50+16%
Fig. 04

Worldwide distribution

56.0%

of the worldwide Republic Records audience comes from United States.

Worldwide audience distribution share by country for Republic Records
CountryShare
United States56.0%
Brazil9.8%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Republic Records audience in United States is strongest.

Fig. 05

Top regions by affinity

Republic Records customers by region in United States
#RegionReachAffinity×
01New York~10K1.99×
02Tennessee~3K1.50×
03California~10K1.49×
04New Jersey~3K1.34×
05Georgia~4K1.32×
06Connecticut~1K1.24×
07Maryland~2K1.18×
08Washington, District of Columbia<1K1.17×
09Massachusetts~2K1.14×
10Nevada<1K1.14×
11Louisiana~1K1.10×
12Pennsylvania~3K1.09×
13Illinois~3K1.08×
14Florida~6K1.07×
15North Carolina~3K1.07×
16Alabama~1K1.07×
17Texas~8K1.05×
18South Carolina~1K1.05×
19Mississippi<1K1.03×
20Virginia~2K1.02×
21Rhode Island<1K1.02×
22Indiana~2K1.00×
23Kentucky~1K1.00×
24Delaware<1K1.00×
25Ohio~3K0.99×
26Arizona~2K0.99×
27Michigan~2K0.98×
28Missouri~1K0.98×
29Arkansas<1K0.96×
30Vermont<1K0.96×
31Wisconsin~1K0.95×
32New Hampshire<1K0.95×
33Washington~2K0.94×
34Utah<1K0.94×
35New Mexico<1K0.94×
36Oklahoma<1K0.93×
37Hawaii<1K0.93×
38North Dakota<1K0.93×
39Oregon<1K0.91×
40Kansas<1K0.91×
41South Dakota<1K0.90×
42Alaska<1K0.90×
43Nebraska<1K0.89×
44Minnesota~1K0.88×
45West Virginia<1K0.88×
46Colorado~1K0.87×
47Iowa<1K0.87×
48Maine<1K0.87×
49Montana<1K0.86×
50Idaho<1K0.85×
Fig. 06

Affinity by region

Affinity by region — Republic Records, United States
0.85×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Republic Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Republic Records audience
#·InterestCategoryAffinity×
01Nail artBeauty & Wellness124.12×
02Bowling for SoupMusic & Radio36.83×
03AviciiMusic & Radio25.55×
04Hayley WilliamsMusic & Radio18.54×
05Mac DeMarcoMusic & Radio18.06×
06Bebe RexhaMusic & Radio14.37×
07Ross LynchMovies & TV14.26×
08MGMTMusic & Radio14.08×
09Chumba CasinoTravel & Leisure13.89×
10Stone IslandFashion & Accessoires13.85×
11Mac MillerMusic & Radio8.72×
12PoshmarkShopping4.97×
13ULTA BeautyBeauty & Wellness3.36×
14Virtual realityTechnology & Electronics2.82×
15GameStopGames2.42×
16CVS PharmacyShopping2.19×
17Target CorporationShopping2.13×
18Pizza HutFood & Beverages1.97×
19WalgreensShopping1.78×
20Instant messagingInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Republic Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Republic Records audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
IndividualismJOY1.48×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Republic Records audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Quality AwarenessPREMIUM0.68×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Republic Records's target market in United States?

Republic Records's target market in United States covers an estimated 86,317 people, concentrated in California and New York.

02

What is the gender split and age of Republic Records customers?

49.3% of the Republic Records audience are female, 50.7% are male, with an average age of 35.1 years.

03

Which brands do Republic Records fans like most?

Republic Records fans show strongest brand affinity for Nail art (124.12×), Chumba Casino (13.89×), and Hayley Williams (18.54×) over the country average.

04

Where do Republic Records fans live in United States?

Republic Records fans in United States are most concentrated in California (reach ~10K), New York (reach ~10K), and Texas (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Republic Records fans also like?

Beyond Republic Records itself, the audience over-indexes on Chumba Casino (13.89×), Hayley Williams (18.54×), Avicii (25.55×), and Poshmark (4.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Record label audiences in United States

See Republic Records audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Republic Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →