Republic Records Audience in United States

Republic Records has an estimated audience of 863,722 people in United States. 49.3% are female, 50.7% are male, average age 35.1. Top regions: California, New York, Texas. Top brand affinities: Chumba Casino, Hayley Williams, Avicii, Poshmark, Ross Lynch.

The average Republic Records fan in United States is 35.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Chumba Casino, Hayley Williams, Avicii, with strongest over-indexing on Chumba Casino (16.59× the country average). Demographically, the Republic Records audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Record label

Demographics of Republic Records fans

Demographic split for Republic Records audience in United States
MetricValue
Female49.3%
Male50.7%
Average age35.1
Estimated audience size863,722

Audience persona

The typical Republic Records fan in United States is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Chumba Casino.

Top regions in United States

Top regions ranked by reach for Republic Records in United States
RegionReachAffinity
California155,2421.63×
New York110,9282.3×
Texas79,5611.07×
Florida68,3441.17×
Georgia39,3321.48×
Illinois33,2521.16×
New Jersey32,6921.49×
Pennsylvania31,8391.09×
North Carolina28,8541.11×
Tennessee27,8911.61×
Ohio25,9240.97×
Michigan22,7871.01×
Virginia22,7791.08×
Massachusetts20,8641.23×
Maryland18,2121.23×
Arizona17,8301.01×
Washington16,2180.94×
Indiana15,4860.98×
South Carolina14,3651.11×
Missouri13,8440.99×
Alabama13,8311.15×
Louisiana13,1921.18×
Colorado11,8950.87×
Kentucky11,1501.03×
Wisconsin10,9230.84×
Minnesota10,6380.86×
Connecticut10,5951.22×
Nevada10,0571.2×
Oklahoma8,9550.93×
Oregon8,7580.88×
Mississippi7,7311.09×
Utah6,1750.8×
Arkansas6,1050.86×
Iowa5,5960.79×
Kansas5,4780.8×
Washington, District of Columbia3,5151.35×
New Mexico3,4150.79×
Nebraska2,9130.67×
Rhode Island2,8721.04×
New Hampshire2,6560.78×
West Virginia2,6430.66×
Idaho2,6190.6×
Hawaii2,6160.7×
Delaware2,3881×
Maine2,1020.68×
Vermont1,3620.9×
Montana1,1220.47×
Alaska1,0290.56×
North Dakota1,0240.58×
South Dakota9410.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Republic Records audience
BrandAffinityCategory
Chumba Casino16.59×Travel & Leisure
Hayley Williams23.29×Music & Radio
Avicii24.34×Music & Radio
Poshmark5×Shopping
Ross Lynch17×Movies & TV
Mac DeMarco19.01×Music & Radio
Mac Miller11.27×Music & Radio
Stone Island15.35×Fashion & Accessoires
ULTA Beauty3.09×Beauty & Wellness
MGMT11.75×Music & Radio
Nail art4.15×Beauty & Wellness
Singer-songwriter2.14×Music & Radio
Livemusic2.66×Music & Radio
Instant messaging1.91×Internet & Social Media
Frank Ocean7.69×Music & Radio
Target Corporation1.65×Shopping
Alternative hip hop2.56×Music & Radio
Made in USA2.73×Business & Career
Dentistry2.45×Business & Career
Pizza Hut1.87×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Republic Records audience
TraitClusterScore
PatriotismCONSERVATISM1.57
Early Adopter MentalityPOWER1.48
Urban LifestyleOPEN1.2
IndividualismJOY1.15
Social Media UsageJOY1.15
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Republic Records
CountryShare
Italy79.2%
France8.4%
United States5.7%

See Republic Records audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Republic Records have in United States?

Republic Records has an estimated audience of 863,722 people in United States, concentrated in California and New York.

What is the gender split and age of Republic Records fans?

49.3% of Republic Records fans are female, 50.7% are male, with an average age of 35.1 years.

Which brands do Republic Records fans like most?

Republic Records fans show strongest brand affinity for Chumba Casino (16.59×), Hayley Williams (23.29×), and Avicii (24.34×) over the country average.

Where do Republic Records fans live in United States?

Republic Records fans in United States are most concentrated in California (reach 155,242), New York (reach 110,928), and Texas (reach 79,561). These three regions account for the largest share of the active audience.

What other brands do Republic Records fans also like?

Beyond Republic Records itself, the audience over-indexes on Hayley Williams (23.29×), Avicii (24.34×), Poshmark (5×), and Ross Lynch (17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Republic Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.