Rascasse Audience Intelligence

Stone Island Target Market in United States

A data profile of the people who buy, follow and care about Stone Island in United States — modelled from more than twelve digital signal sources. Stone Island has an estimated audience of 1,776,598 people in United States.

#16among Premium fashion in United States#1603among Brand in United States#685in Fashion & Accessoires

The average Stone Island fan in United States is 27.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Red Bull Records, Scott Eastwood, FIFA World Cup 2026, with strongest over-indexing on Red Bull Records (26.37× the country average).

Demographically, the Stone Island audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stone Island fan in United States is more male, around 27.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Red Bull Records.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stone Island profile in United States.

Audience size
1.8M
in United States
Gender
34.2%♀
65.8% male
Age
27.4
average years
Country rank
#15619
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stone Island

34.2% are female, 65.8% are male, average age 27.4.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Stone Island audience in United States
MetricValue
Female34.2%
Male65.8%
Average age27.4
Estimated audience size1,776,598
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Stone Island audience in United States
Age bracketShare%
16-1951%
20-2926%
30-3913%
40-496%
50+3%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Stone Island audience comes from United States.

Worldwide audience distribution share by country for Stone Island
CountryShare
United Kingdom13.5%
Italy12.5%
Japan12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stone Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Stone Island customers by region in United States
#RegionReachAffinity×
01New York~500K4.81×
02California~400K2.29×
03Washington, District of Columbia~10K2.15×
04New Jersey~90K2.04×
05Illinois~100K1.89×
06Massachusetts~60K1.81×
07Washington~60K1.61×
08Connecticut~30K1.53×
09Nevada~20K1.36×
10Oregon~30K1.28×
11Hawaii~10K1.27×
12Pennsylvania~70K1.21×
13Maryland~40K1.21×
14Florida~100K1.18×
15Rhode Island~6K1.07×
16Michigan~50K1.04×
17Virginia~40K1.02×
18Delaware~5K0.98×
19Vermont~3K0.96×
20New Hampshire~7K0.95×
21Colorado~30K0.94×
22Alaska~3K0.90×
23Georgia~50K0.89×
24Utah~10K0.87×
25Arizona~30K0.85×
26Maine~5K0.85×
27Minnesota~20K0.82×
28Texas~100K0.79×
29Ohio~40K0.79×
30North Carolina~40K0.74×
31North Dakota~3K0.74×
32Wisconsin~20K0.73×
33Montana~4K0.73×
34South Dakota~3K0.72×
35Indiana~20K0.71×
36New Mexico~6K0.67×
37Idaho~6K0.66×
38West Virginia~5K0.66×
39Tennessee~20K0.63×
40Kansas~9K0.63×
41Nebraska~6K0.63×
42Missouri~20K0.62×
43South Carolina~20K0.62×
44Kentucky~10K0.61×
45Louisiana~10K0.60×
46Oklahoma~10K0.58×
47Iowa~9K0.58×
48Arkansas~8K0.58×
49Mississippi~8K0.57×
50Alabama~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Stone Island, United States
0.53×1.00×4.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stone Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stone Island audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio26.37×
02Scott EastwoodMovies & TV20.21×
03Hayley WilliamsMusic & Radio9.42×
04JD SportsShopping7.34×
05Alternative hip hopMusic & Radio2.60×
06NBASports1.95×
07AldiShopping1.90×
08FootwearFashion & Accessoires1.87×
09Popular musicMusic & Radio1.87×
10Electronic musicMusic & Radio1.82×
11Blues musicMusic & Radio1.74×
12Rhythm and blues musicMusic & Radio1.73×
13SpotifyInternet & Social Media1.72×
14ShoesFashion & Accessoires1.66×
15American footballSports1.66×
16FIFA World Cup 2026Sports1.64×
17BaseballSports1.64×
18BasketballSports1.63×
19NFLSports1.58×
20Hip hop musicMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stone Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stone Island audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.99×
Luxury OrientationPREMIUM1.68×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stone Island audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.05×
Community OrientationOPEN1.10×
IndividualismJOY1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stone Island's target market in United States?

Stone Island's target market in United States covers an estimated 1,776,598 people, concentrated in New York and California.

02

What is the gender split and age of Stone Island customers?

34.2% of the Stone Island audience are female, 65.8% are male, with an average age of 27.4 years.

03

Which brands do Stone Island fans like most?

Stone Island fans show strongest brand affinity for Red Bull Records (26.37×), Scott Eastwood (20.21×), and FIFA World Cup 2026 (1.64×) over the country average.

04

Where do Stone Island fans live in United States?

Stone Island fans in United States are most concentrated in New York (reach ~500K), California (reach ~400K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stone Island fans also like?

Beyond Stone Island itself, the audience over-indexes on Scott Eastwood (20.21×), FIFA World Cup 2026 (1.64×), NFL (1.58×), and Hayley Williams (9.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Stone Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stone Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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