Stone Island Audience in United States
Stone Island has an estimated audience of 1,774,415 people in United States. 34.2% are female, 65.8% are male, average age 27.4. Top regions: California, New York, Florida. Top brand affinities: Scott Eastwood, NBA, JD Sports, Hayley Williams, NFL.
The average Stone Island fan in United States is 27.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Scott Eastwood, NBA, JD Sports, with strongest over-indexing on Scott Eastwood (20.21× the country average). Demographically, the Stone Island audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Stone Island fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 27.4 |
| Estimated audience size | 1,774,415 |
Audience persona
The typical Stone Island fan in United States is more male, around 27.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Scott Eastwood.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 444,280 | 2.28× |
| New York | 444,070 | 4.48× |
| Florida | 141,741 | 1.18× |
| Texas | 124,863 | 0.82× |
| Illinois | 120,996 | 2.05× |
| New Jersey | 95,097 | 2.11× |
| Pennsylvania | 75,587 | 1.27× |
| Massachusetts | 64,446 | 1.84× |
| Washington | 58,978 | 1.66× |
| Georgia | 51,804 | 0.95× |
| Michigan | 50,724 | 1.09× |
| Ohio | 45,505 | 0.83× |
| Virginia | 45,292 | 1.05× |
| Maryland | 40,314 | 1.32× |
| North Carolina | 39,579 | 0.74× |
| Arizona | 32,224 | 0.89× |
| Connecticut | 27,387 | 1.54× |
| Colorado | 27,296 | 0.98× |
| Oregon | 27,209 | 1.34× |
| Nevada | 26,270 | 1.53× |
| Indiana | 23,117 | 0.71× |
| Tennessee | 21,724 | 0.61× |
| Minnesota | 21,381 | 0.84× |
| Wisconsin | 18,325 | 0.69× |
| Missouri | 17,059 | 0.6× |
| South Carolina | 14,941 | 0.56× |
| Utah | 13,767 | 0.87× |
| Washington, District of Columbia | 12,787 | 2.4× |
| Louisiana | 12,472 | 0.55× |
| Kentucky | 11,908 | 0.54× |
| Alabama | 10,821 | 0.44× |
| Oklahoma | 9,793 | 0.5× |
| Hawaii | 9,048 | 1.19× |
| Kansas | 6,914 | 0.49× |
| Iowa | 6,346 | 0.43× |
| New Hampshire | 6,134 | 0.88× |
| Arkansas | 5,964 | 0.41× |
| Rhode Island | 5,758 | 1.02× |
| Mississippi | 5,260 | 0.36× |
| Maine | 4,900 | 0.77× |
| New Mexico | 4,713 | 0.53× |
| Delaware | 4,685 | 0.96× |
| Idaho | 4,468 | 0.5× |
| Nebraska | 4,204 | 0.47× |
| West Virginia | 3,557 | 0.43× |
| Montana | 2,806 | 0.57× |
| Vermont | 2,686 | 0.86× |
| Alaska | 2,683 | 0.71× |
| South Dakota | 1,491 | 0.36× |
| North Dakota | 1,348 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scott Eastwood | 20.21× | Movies & TV |
| NBA | 1.95× | Sports |
| JD Sports | 7.34× | Shopping |
| Hayley Williams | 9.42× | Music & Radio |
| NFL | 1.58× | Sports |
| Shoes | 1.66× | Fashion & Accessoires |
| Footwear | 1.87× | Fashion & Accessoires |
| Spotify | 1.72× | Internet & Social Media |
| Popular music | 1.87× | Music & Radio |
| Basketball | 1.63× | Sports |
| Electronic music | 1.82× | Music & Radio |
| Rhythm and blues music | 1.73× | Music & Radio |
| American football | 1.66× | Sports |
| Aldi | 1.9× | Shopping |
| Hip hop music | 1.55× | Music & Radio |
| Baseball | 1.64× | Sports |
| Blues music | 1.74× | Music & Radio |
| Alternative hip hop | 2.6× | Music & Radio |
| Contemporary R&B | 1.86× | Music & Radio |
| Jazz music | 1.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.3 |
| LGBTQ+ Identity | OPEN | 2.91 |
| Sustainability | BALANCE | 1.88 |
| Luxury Orientation | PREMIUM | 1.88 |
| Family Orientation | CONSERVATISM | 1.71 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.5% |
| Italy | 12.5% |
| Japan | 12.0% |
See Stone Island audiences in other countries
More Premium fashion audiences in United States
- Michael Kors (13,882,075)
- Ralph Lauren (13,440,905)
- Versace (10,027,955)
- Calvin Klein (9,529,511)
- Tommy Hilfiger (7,533,566)
Frequently asked questions
How many fans does Stone Island have in United States?
Stone Island has an estimated audience of 1,774,415 people in United States, concentrated in California and New York.
What is the gender split and age of Stone Island fans?
34.2% of Stone Island fans are female, 65.8% are male, with an average age of 27.4 years.
Which brands do Stone Island fans like most?
Stone Island fans show strongest brand affinity for Scott Eastwood (20.21×), NBA (1.95×), and JD Sports (7.34×) over the country average.
Where do Stone Island fans live in United States?
Stone Island fans in United States are most concentrated in California (reach 444,280), New York (reach 444,070), and Florida (reach 141,741). These three regions account for the largest share of the active audience.
What other brands do Stone Island fans also like?
Beyond Stone Island itself, the audience over-indexes on NBA (1.95×), JD Sports (7.34×), Hayley Williams (9.42×), and NFL (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Stone Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.