A data profile of the people who buy, follow and care about Yes Bank in India — modelled from more than twelve digital signal sources. Yes Bank has an estimated audience of 5,498,344 people in India.
Yes Bank has an estimated audience of 5,498,344 people in India. 20.2% are female, 79.8% are male, average age 34.9. Top brand affinities: TP-Link, Game of Thrones, Onitsuka Tiger, Elizabeth Banks, DBS Bank.
Top brand affinities include TP-Link, Game of Thrones, Onitsuka Tiger, with strongest over-indexing on TP-Link (12.01× the country average).
Demographically, the Yes Bank audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Yes Bank fan in India is more male, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for TP-Link.
The key figures that characterise the Yes Bank profile in India.
20.2% are female, 79.8% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 34.9 |
| Estimated audience size | 5,498,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 33% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Yes Bank audience comes from India.
| Country | Share |
|---|---|
| India | 92.6% |
| United States | 2.8% |
| United Kingdom | 0.8% |
The strongest cross-interests of the Yes Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elizabeth Banks | Movies & TV | 15.93× | ||
| 02 | TP-Link | Technology & Electronics | 12.01× | ||
| 03 | Bank of America | Business & Career | 11.15× | ||
| 04 | DBS Bank | Business & Career | 8.61× | ||
| 05 | Onitsuka Tiger | Fashion & Accessoires | 7.82× | ||
| 06 | HSBC | Business & Career | 5.41× | ||
| 07 | Standard Chartered | Business & Career | 5.02× | ||
| 08 | Intel | Technology & Electronics | 4.96× | ||
| 09 | Taco Bell | Food & Beverages | 4.91× | ||
| 10 | IBM | Technology & Electronics | 4.87× | ||
| 11 | Citibank | Business & Career | 4.58× | ||
| 12 | Capgemini | Business & Career | 4.18× | ||
| 13 | Mobile banking | Business & Career | 4.09× | ||
| 14 | Savings account | Business & Career | 3.21× | ||
| 15 | True Detective | Movies & TV | 2.66× | ||
| 16 | HDFC Bank | Business & Career | 2.53× | ||
| 17 | Game of Thrones | Movies & TV | 2.29× | ||
| 18 | Young's | Food & Beverages | 2.21× | ||
| 19 | ICICI Bank | Business & Career | 1.96× | ||
| 20 | NDTV | Movies & TV | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.20× | |
| Quality Awareness | PREMIUM | 2.06× | |
| Career Orientation | POWER | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.43× | |
| Community Orientation | OPEN | 0.60× | |
| Price Sensitivity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Yes Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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