Rascasse Audience Intelligence

Malaika Arora Khan Audience in India

A data profile of the people who buy, follow and care about Malaika Arora Khan in India — modelled from more than twelve digital signal sources. Malaika Arora Khan has an estimated audience of 3,962,821 people in India.

Malaika Arora Khan has an estimated audience of 3,962,821 people in India. 34.2% are female, 65.8% are male, average age 33.8. Top brand affinities: Stephen Hawking, Jennifer Garner, Vanessa Kirby, Ajay Devgan, Rani Mukerji.

Top brand affinities include Stephen Hawking, Jennifer Garner, Vanessa Kirby, with strongest over-indexing on Stephen Hawking (27.13× the country average).

Demographically, the Malaika Arora Khan audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Sports Activity.

The typical Malaika Arora Khan fan in India is more male, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Stephen Hawking.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Malaika Arora Khan profile in India.

Audience size
4M
in India
Gender
34.2%
65.8% male
Age
33.8
average years
Country rank
#1563
Person in India
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malaika Arora Khan fans

34.2% are female, 65.8% are male, average age 33.8.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Malaika Arora Khan audience in India
MetricValue
Female34.2%
Male65.8%
Average age33.8
Estimated audience size3,962,821
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Malaika Arora Khan audience in India
Age bracketShare%
16-1924%
20-2932%
30-3924%
40-4913%
50+8%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Malaika Arora Khan audience comes from India.

Worldwide audience distribution share by country for Malaika Arora Khan
CountryShare
India82.0%
United States5.4%
Canada2.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malaika Arora Khan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malaika Arora Khan audience
#·InterestCategoryAffinity×
01Jennifer GarnerMovies & TV45.12×
02Stephen HawkingBusiness & Career27.13×
03Vanessa KirbyMovies & TV24.77×
04YakultFood & Beverages20.37×
05David BeckhamSports11.02×
06Kris JennerMovies & TV10.25×
07Rani MukerjiMovies & TV9.43×
08Nick JonasMusic & Radio9.29×
09Ajay DevganMovies & TV9.17×
10KajolMovies & TV8.63×
11John Abraham (actor)Movies & TV6.15×
12Madhuri DixitMovies & TV6.09×
13Varun DhawanMovies & TV5.82×
14Katrina KaifMovies & TV5.46×
15Shilpa ShettyMovies & TV5.38×
16Western UnionBusiness & Career4.89×
17Anushka ShettyMovies & TV4.10×
18DhanushMovies & TV3.99×
19LeatherFashion & Accessoires2.14×
20HimalayasTravel & Leisure1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malaika Arora Khan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Malaika Arora Khan audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.70×
Sports ActivityPOWER1.66×
Convenience OrientationPREMIUM1.51×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Malaika Arora Khan audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
Luxury OrientationPREMIUM0.89×
Social Media UsageJOY0.95×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Malaika Arora Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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