How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMalaika Arora Khan | 4M | 82.0% | 33.8 | 34.2% | Fashion model |
| 2 | SSidharth Malhotra | 2.9M | 54.6% | 27.6 | 25.1% | Fashion model |
| 3 | SSonakshi Sinha | 2.5M | 74.7% | 27.8 | 34.1% | Fashion model |
| 4 | JJacqueline Fernandez | 2.3M | 69.9% | 28.8 | 37.8% | Fashion model |
| 5 | SSophie Turner (model) | 2.3M | 14.3% | — | — | Fashion model |
| 6 | SSonali Bendre | 2M | 93.0% | 32.1 | 53.2% | Fashion model |
| 7 | SSushmita Sen | 1.9M | 78.7% | 33.1 | 40.2% | Fashion model |
| 8 | KKendall Jenner | 1.9M | 7.4% | 28.4 | 44.0% | Fashion model |
| 9 | AAmrita Rao | 1.8M | 78.9% | 27.0 | 26.4% | Fashion model |
| 10 | JJuhi Chawla | 1.6M | 77.2% | 31.6 | 20.4% | Fashion model |
| 11 | AAlan Ritchson | 1.3M | 5.8% | 40.2 | 33.2% | Fashion model |
| 12 | GGal Gadot | 945k | 4.2% | 28.5 | 18.7% | Fashion model |
| 13 | AAdriana Lima | 911k | 3.4% | 29.5 | 51.7% | Fashion model |
| 14 | SSong Hye-kyo | 895k | 11.7% | 27.1 | 68.9% | Fashion model |
| 15 | GGigi Hadid | 884k | 7.2% | 26.3 | 53.3% | Fashion model |
| 16 | AAishwarya Rai Bachchan | 824k | 15.8% | 28.7 | 37.7% | Fashion model |
| 17 | LLee Min-ho | 816k | 9.2% | 27.3 | 63.4% | Fashion model |
| 18 | AAdriana Lima | 676k | 3.3% | 32.0 | 45.4% | Fashion model |
| 19 | IIrina Shayk | 665k | 5.7% | 32.6 | 35.7% | Fashion model |
| 20 | BBarbara Palvin | 604k | 6.4% | 37.0 | 26.9% | Fashion model |
| 21 | AAndressa Urach | 584k | 3.6% | 35.6 | 73.5% | Fashion model |
| 22 | OOlga Kurylenko | 555k | 6.6% | 41.6 | 41.6% | Fashion model |
| 23 | JJun Ji-hyun | 526k | 9.5% | 31.5 | 42.7% | Fashion model |
| 24 | MMeghan Markle | 469k | 1.4% | 33.5 | 31.1% | Fashion model |
| 25 | CCaitlyn Jenner | 389k | 4.8% | 26.4 | 61.5% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in India?
Malaika Arora Khan currently leads with an estimated audience of 4M people in India.