Rascasse Audience Intelligence

Malaika Arora Khan Audience in United States

A data profile of the people who buy, follow and care about Malaika Arora Khan in United States — modelled from more than twelve digital signal sources. Malaika Arora Khan has an estimated audience of 263,093 people in United States.

#217among Fashion model in United States#12920among Person in United States#1659in Fashion & Accessoires

The average Malaika Arora Khan fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include IPANEMA, Saif Ali Khan, Kajol, with strongest over-indexing on IPANEMA (263.38× the country average).

Demographically, the Malaika Arora Khan audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malaika Arora Khan fan in United States is more female, around 34.2 years old, with strong Travelling tendencies and a notable affinity for IPANEMA.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malaika Arora Khan profile in United States.

Audience size
263K
in United States
Gender
59.0%♀
41.0% male
Age
34.2
average years
Country rank
#51583
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malaika Arora Khan fans

59.0% are female, 41.0% are male, average age 34.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Malaika Arora Khan audience in United States
MetricValue
Female59.0%
Male41.0%
Average age34.2
Estimated audience size263,093
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Malaika Arora Khan audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Malaika Arora Khan audience comes from United States.

Worldwide audience distribution share by country for Malaika Arora Khan
CountryShare
India82.0%
United States5.4%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malaika Arora Khan audience in United States is strongest.

Fig. 05

Top regions by affinity

Malaika Arora Khan fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K3.04×
02California~70K2.10×
03Texas~50K1.82×
04Washington~10K1.82×
05New York~30K1.75×
06Virginia~10K1.71×
07Illinois~20K1.57×
08Georgia~10K1.52×
09Massachusetts~9K1.50×
10Maryland~7K1.44×
11Connecticut~4K1.40×
12North Carolina~10K1.25×
13Pennsylvania~10K1.15×
14Arizona~6K1.11×
15Delaware<1K1.11×
16Michigan~8K1.08×
17Indiana~5K1.01×
18Kansas~2K0.99×
19Washington, District of Columbia<1K0.99×
20Florida~20K0.96×
21Ohio~9K0.96×
22Arkansas~2K0.95×
23Minnesota~4K0.94×
24New Hampshire~1K0.94×
25Alaska<1K0.93×
26South Dakota<1K0.92×
27North Dakota<1K0.92×
28Vermont<1K0.92×
29Rhode Island<1K0.90×
30Montana<1K0.89×
31Nevada~2K0.88×
32Tennessee~5K0.87×
33Oregon~3K0.87×
34Missouri~4K0.86×
35West Virginia~1K0.86×
36Maine<1K0.86×
37Mississippi~2K0.85×
38Nebraska~1K0.85×
39Idaho~1K0.85×
40Hawaii~1K0.85×
41New Mexico~1K0.84×
42Kentucky~3K0.83×
43Oklahoma~3K0.83×
44Colorado~4K0.82×
45South Carolina~4K0.82×
46Iowa~2K0.82×
47Wisconsin~4K0.81×
48Alabama~3K0.80×
49Louisiana~3K0.78×
50Utah~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Malaika Arora Khan, United States
0.77×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malaika Arora Khan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malaika Arora Khan audience
#·InterestCategoryAffinity×
01IPANEMATravel & Leisure263.38×
02Saif Ali KhanMovies & TV84.18×
03KajolMovies & TV68.38×
04Sidharth MalhotraFashion & Accessoires56.40×
05Madhuri DixitMovies & TV37.62×
06HavaianasFashion & Accessoires29.96×
07Drain cleanerHome & Garden25.91×
08Cricket World CupSports20.00×
09Shah Rukh KhanMovies & TV20.00×
10NDTVMovies & TV20.00×
11Deepika PadukoneMovies & TV20.00×
12Etihad AirwaysTravel & Leisure20.00×
13Hrithik RoshanMovies & TV20.00×
14International educationBusiness & Career14.70×
15HindiPolitics & Society12.26×
16Genghis KhanPolitics & Society12.12×
17Direct sellingFashion & Accessoires9.65×
18Brittany SnowMovies & TV9.41×
19Affiliate marketingBusiness & Career8.47×
20HinduismPolitics & Society6.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malaika Arora Khan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malaika Arora Khan audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.07×
Quality AwarenessPREMIUM2.03×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malaika Arora Khan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.88×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malaika Arora Khan have in United States?

Malaika Arora Khan has an estimated audience of 263,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malaika Arora Khan fans?

59.0% of Malaika Arora Khan fans are female, 41.0% are male, with an average age of 34.2 years.

03

Which brands do Malaika Arora Khan fans like most?

Malaika Arora Khan fans show strongest brand affinity for IPANEMA (263.38×), Saif Ali Khan (84.18×), and Kajol (68.38×) over the country average.

04

Where do Malaika Arora Khan fans live in United States?

Malaika Arora Khan fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Malaika Arora Khan fans also like?

Beyond Malaika Arora Khan itself, the audience over-indexes on Saif Ali Khan (84.18×), Kajol (68.38×), Sidharth Malhotra (56.4×), and Havaianas (29.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malaika Arora Khan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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